diff --git a/.env b/.env
index 01ab009..1d2ddd5 100644
--- a/.env
+++ b/.env
@@ -1,3 +1,5 @@
 NIMS_ASSETS_DATABASE_ID=
 NIMS_ALERTS_DATABASE_ID=
-NOTION_AUTH_TOKEN=
\ No newline at end of file
+NOTION_AUTH_TOKEN=
+NOTION_ALERT_AGE=30
+AUTO_PURGE_ALERTS=false
\ No newline at end of file
diff --git a/NOTION.md b/NOTION.md
index cf44b06..06d9658 100644
--- a/NOTION.md
+++ b/NOTION.md
@@ -13,7 +13,7 @@ You need both the `Asset Database` ID and the `Alert Database` ID to use this to
         * Link: `https://www.notion.so/184cdc5a1ef3710badc2d2b1271aeb81?v=174cdc3a1ef181719981000cab12bf54&pvs=4`
         * ID: `184cdc5a1ef3710badc2d2b1271aeb81`
 4. Copy the ID 
-5. Repeat the above for the other database
+5. Repeat the above for the `Alert Database`
 
  ## Auth Token and Access
 
@@ -50,4 +50,4 @@ This will walk you through creating a Notion integration, getting the auth token
 8. Click `Confirm`  
     ![connection](./screenshots/confirm.png)
 
-9. Repeat steps 7 and 8 for the `Asset Database`
\ No newline at end of file
+9. Repeat steps 7 and 8 for the `Incident Database` and `Asset Database`
\ No newline at end of file
diff --git a/README.md b/README.md
index 6858202..1aa5a55 100644
--- a/README.md
+++ b/README.md
@@ -22,10 +22,14 @@ Either build the binary (steps above) if you wish to make modifications, or down
 First, replace Notion auth token and database IDs with yours in `.env`.
 
 You can generate and configure your auth token by following the steps in [NOTION.md](./NOTION.md).
+
+This binary will purge alerts not associated with an incident and older than `NOTION_ALERT_AGE` (in days) automatically if `AUTO_PURGE_ALERTS` is set to `true`.
 ```bash
 NIMS_ASSETS_DATABASE_ID=
 NIMS_ALERTS_DATABASE_ID=
 NOTION_AUTH_TOKEN=
+NOTION_ALERT_AGE=30
+AUTO_PURGE_ALERTS=false
 ```
 Run the binary
 ```bash
diff --git a/nims-webhook.go b/nims-webhook.go
index 4ddca5e..f3a20b9 100644
--- a/nims-webhook.go
+++ b/nims-webhook.go
@@ -19,6 +19,8 @@ var (
 	assetsDatabaseID string
 	alertsDatabaseID string
 	authToken        string
+	alertAge         int
+	autoPurge        bool
 )
 
 func init() {
@@ -32,11 +34,79 @@ func init() {
 	assetsDatabaseID = os.Getenv("NIMS_ASSETS_DATABASE_ID")
 	alertsDatabaseID = os.Getenv("NIMS_ALERTS_DATABASE_ID")
 	authToken = os.Getenv("NOTION_AUTH_TOKEN")
+	autoPurgeStr := os.Getenv("AUTO_PURGE_ALERTS")
+	autoPurge, err = strconv.ParseBool(autoPurgeStr)
+	if err != nil {
+		log.Fatalf("Invalid boolean value for AUTO_PURGE_ALERTS: %v\n", err)
+		autoPurge = false
+	}
+	alertAge, err = strconv.Atoi(os.Getenv("NOTION_ALERT_AGE"))
+	if err != nil {
+		log.Fatalf("invalid value for NOTION_ALERT_AGE: %v\n", err)
+	}
 
 	// initialize notion client
 	client = notionapi.NewClient(notionapi.Token(authToken))
 }
 
+func deleteRecord(recordID string) error {
+	pageID := notionapi.PageID(recordID)
+
+	// set archived to true
+	_, err := client.Page.Update(context.Background(), pageID, &notionapi.PageUpdateRequest{
+		Archived: true,
+	})
+	if err != nil {
+		return fmt.Errorf("unable to delete record: %v", err)
+	}
+
+	return nil
+}
+
+func deleteOldAlerts(databaseID string, days int) error {
+
+	// define the filter for "Created Time" older than $days and "Related Incident" is empty
+	daysAgo := time.Now().AddDate(0, 0, -days)
+	timeObj, _ := time.Parse(time.RFC3339, daysAgo.Format(time.RFC3339))
+	dateObj := notionapi.Date(timeObj)
+
+	filter := &notionapi.DatabaseQueryRequest{
+		Filter: notionapi.AndCompoundFilter{
+			notionapi.TimestampFilter{
+				Timestamp: notionapi.TimestampCreated,
+				CreatedTime: &notionapi.DateFilterCondition{
+					Before: &dateObj,
+				},
+			},
+			notionapi.PropertyFilter{
+				Property: "Related Incident",
+				Relation: &notionapi.RelationFilterCondition{
+					IsEmpty: true,
+				},
+			},
+		},
+	}
+
+	// Query the database
+	response, err := client.Database.Query(context.Background(), notionapi.DatabaseID(databaseID), filter)
+	if err != nil {
+		return fmt.Errorf("failed to query the database: %v", err)
+	}
+
+	// Iterate through the results and delete matching alerts
+	for _, result := range response.Results {
+		fmt.Printf("%s - deleting alert with ID %s - %s\n", time.Now().UTC().Format(time.RFC3339), result.ID, result.Properties["Name"].(*notionapi.TitleProperty).Title[0].Text.Content)
+
+		if err := deleteRecord(string(result.ID)); err != nil {
+			fmt.Printf("%s - failed to delete alert with ID %s: %v\n", time.Now().UTC().Format(time.RFC3339), result.ID, err)
+		} else {
+			fmt.Printf("%s - successfully deleted alert with ID %s\n", time.Now().UTC().Format(time.RFC3339), result.ID)
+		}
+	}
+
+	return nil
+}
+
 func checkRelatedAssetExists(name string) (notionapi.ObjectID, error) {
 	// search for the asset by title (name)
 	filter := notionapi.PropertyFilter{
@@ -281,8 +351,19 @@ func webhookHandler(w http.ResponseWriter, r *http.Request) {
 }
 
 func main() {
+
+	if autoPurge {
+		// start a goroutine for the 24-hour cron job to purge unassociated alerts
+		go func() {
+			for {
+				deleteOldAlerts(alertsDatabaseID, alertAge)
+				time.Sleep(24 * time.Hour)
+			}
+		}()
+	}
+
 	// listen on port 9000 for webhook POST requests
 	http.HandleFunc("/hooks/alert", webhookHandler)
-	log.Println("Listening for webhooks on port 9000")
+	fmt.Printf("%s - listening for webhooks on port 9000\n", time.Now().UTC().Format(time.RFC3339))
 	log.Fatal(http.ListenAndServe(":9000", nil))
 }