diff --git a/src/main/java/com/fasterxml/jackson/annotation/JsonFormat.java b/src/main/java/com/fasterxml/jackson/annotation/JsonFormat.java
index 7be35ec0..3e411ef6 100644
--- a/src/main/java/com/fasterxml/jackson/annotation/JsonFormat.java
+++ b/src/main/java/com/fasterxml/jackson/annotation/JsonFormat.java
@@ -253,6 +253,14 @@ public enum Feature {
          */
         ACCEPT_CASE_INSENSITIVE_PROPERTIES,
 
+        /**
+         * Override for <code>MapperFeature.ACCEPT_CASE_INSENSITIVE_VALUES</code>.
+         * Only affects deserialization, has no effect on serialization.
+         * 
+         * @since 2.10
+         */
+        ACCEPT_CASE_INSENSITIVE_VALUES,
+
         /**
          * Override for <code>SerializationFeature.WRITE_DATE_TIMESTAMPS_AS_NANOSECONDS</code>,
          * similar constraints apply.
diff --git a/src/test/java/com/fasterxml/jackson/annotation/FormatTest.java b/src/test/java/com/fasterxml/jackson/annotation/FormatTest.java
index c1d2ac8a..bfe53893 100644
--- a/src/test/java/com/fasterxml/jackson/annotation/FormatTest.java
+++ b/src/test/java/com/fasterxml/jackson/annotation/FormatTest.java
@@ -186,6 +186,17 @@ public void testLeniency() {
         assertFalse(dunno.equals(lenient));
     }
 
+    public void testCaseInsensitiveValues() {
+        JsonFormat.Value empty = JsonFormat.Value.empty();
+        assertNull(empty.getFeature(Feature.ACCEPT_CASE_INSENSITIVE_VALUES));
+
+        JsonFormat.Value insensitive = empty.withFeature(Feature.ACCEPT_CASE_INSENSITIVE_VALUES);
+        assertTrue(insensitive.getFeature(Feature.ACCEPT_CASE_INSENSITIVE_VALUES));
+
+        JsonFormat.Value sensitive = empty.withoutFeature(Feature.ACCEPT_CASE_INSENSITIVE_VALUES);
+        assertFalse(sensitive.getFeature(Feature.ACCEPT_CASE_INSENSITIVE_VALUES));
+    }
+
     public void testShape() {
         assertFalse(JsonFormat.Shape.STRING.isNumeric());
         assertFalse(JsonFormat.Shape.STRING.isStructured());