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Refined Vision

Todos

  • Define ICP (Ideal Client Profile)

  • User: Human designer who wants to partner with AI (not fight or replace it) - Very vague /

  • Output: Multi-target delivery (websites, design systems, components, tokens)

  • Moat: AI-friendly format + experimentation engine

  • Aesthetics: A capability, not the core identity

Reframed Positioning Options

Option 1 · The Pro-AI Designer's Workbench

  • Positioning: For designers who want to 10× their output by partnering with AI
  • Core value props:
    1. Describe intent → AI generates variations
    2. Curate and refine instead of crafting from scratch
    3. Export to any format or framework
  • Segmentation: Mid-to-senior designers at startups/agencies who feel AI pressure

Option 2 · Design Infrastructure for the AI Era

  • Positioning: The connective layer between human intent and AI execution
  • Core value props:
    1. Structured format AI can read/write
    2. Humans set constraints, AI explores within them
    3. Version, compare, and evolve designs programmatically
  • Segmentation: Design system teams and design-forward companies

Option 3 · The Experimentation Layer

  • Positioning: Rapid design exploration that plugs into every workflow
  • Core value props:
    1. Generate 100 variations and pick the best
    2. Test aesthetics the way engineers test code
    3. Works with the existing product stack
  • Segmentation: Product designers, growth teams, indie makers

Key Differentiators (Moat)

Differentiator What it Means
AI-Friendly Format JSON tokens + semantic component APIs the AI can interpret
Experimentation Engine Parametric variations, not just a handful of static themes
Multi-Target Export React, Vue, HTML, Figma, tokens—one canonical source
Pluggable Architecture Drop into existing projects instead of joining a walled garden

Questions to Finalize

  1. Which positioning resonates most? Workbench vs. Infrastructure vs. Experimentation Layer.
  2. What is the most compelling entry point?
    • Start with tokens/themes (current progress)
    • Start with components
    • Start with full pages
  3. How should designers interact with the AI?
    • Chat-based prompts (e.g., “make it more brutalist”)
    • Slider/parametric controls
    • Generative batches (“show me 10 options”)

Once these are locked down, the next step is drafting the focused PRD.