diff --git a/package.json b/package.json
index b6760956b..b63e31e5c 100644
--- a/package.json
+++ b/package.json
@@ -45,7 +45,7 @@
   },
   "scripts": {
     "web-run": "npm run web-run:chrome",
-    "web-sign": "web-ext sign -s dist",
+    "web-sign": "web-ext sign --channel unlisted -s dist",
     "web-run:firefox": "cd dist && web-ext run --start-url https://addons.mozilla.org/firefox/addon/ublock-origin/",
     "web-run:firefox-android": "cd dist && web-ext run -t firefox-android --firefox-apk org.mozilla.fenix",
     "web-run:chrome": "cd dist && web-ext run --start-url https://chrome.google.com/webstore/detail/ublock-origin/cjpalhdlnbpafiamejdnhcphjbkeiagm -t chromium",