diff --git a/README.md b/README.md
index 07535c9..1f3b66e 100644
--- a/README.md
+++ b/README.md
@@ -94,6 +94,12 @@ Rule is based on [regular expression](https://en.wikipedia.org/wiki/Regular_expr
 #### Negated RegEx
 Based on the RegEx strategy, but negates the result. Helpful if only a few pages should be restricted.
 
+### Add custom strategy
+
+The strategy configuration is meant to be extensible. You can create an own strategy by creating a new class that
+implements the `\BitExpert\SyliusForceCustomerLoginPlugin\Model\StrategyInterface` interface and is tagged with 
+`force_customer_login.url_strategy` in your service configuration.
+
 ## Tests
 
 You can run the unit tests with the following command (requires dependency installation):
diff --git a/src/BitExpertSyliusForceCustomerLoginPlugin.php b/src/BitExpertSyliusForceCustomerLoginPlugin.php
index a9f5026..06a8b85 100644
--- a/src/BitExpertSyliusForceCustomerLoginPlugin.php
+++ b/src/BitExpertSyliusForceCustomerLoginPlugin.php
@@ -12,9 +12,12 @@
 
 namespace BitExpert\SyliusForceCustomerLoginPlugin;
 
+use BitExpert\SyliusForceCustomerLoginPlugin\DependencyInjection\Compiler\RegisterDoctrineMiddlewareCompilerPass;
+use BitExpert\SyliusForceCustomerLoginPlugin\DependencyInjection\Compiler\RegisterDoctrineTypeCompilerPass;
 use Sylius\Bundle\CoreBundle\Application\SyliusPluginTrait;
 use Sylius\Bundle\ResourceBundle\AbstractResourceBundle;
 use Sylius\Bundle\ResourceBundle\SyliusResourceBundle;
+use Symfony\Component\DependencyInjection\ContainerBuilder;
 
 final class BitExpertSyliusForceCustomerLoginPlugin extends AbstractResourceBundle
 {
@@ -26,4 +29,12 @@ public function getSupportedDrivers(): array
             SyliusResourceBundle::DRIVER_DOCTRINE_ORM,
         ];
     }
+
+    public function build(ContainerBuilder $container): void
+    {
+        parent::build($container);
+
+        $container->addCompilerPass(new RegisterDoctrineTypeCompilerPass());
+        $container->addCompilerPass(new RegisterDoctrineMiddlewareCompilerPass());
+    }
 }
diff --git a/src/DependencyInjection/Compiler/RegisterDoctrineMiddlewareCompilerPass.php b/src/DependencyInjection/Compiler/RegisterDoctrineMiddlewareCompilerPass.php
new file mode 100644
index 0000000..aee4556
--- /dev/null
+++ b/src/DependencyInjection/Compiler/RegisterDoctrineMiddlewareCompilerPass.php
@@ -0,0 +1,51 @@
+<?php
+
+/*
+ * This file is part of the Sylius Force Customer Login package.
+ *
+ * (c) bitExpert AG
+ *
+ * For the full copyright and license information, please view the LICENSE
+ * file that was distributed with this source code.
+ */
+declare(strict_types=1);
+
+namespace BitExpert\SyliusForceCustomerLoginPlugin\DependencyInjection\Compiler;
+
+use Symfony\Component\DependencyInjection\Compiler\CompilerPassInterface;
+use Symfony\Component\DependencyInjection\ContainerBuilder;
+use Symfony\Component\DependencyInjection\Definition;
+use Symfony\Component\DependencyInjection\Reference;
+
+class RegisterDoctrineMiddlewareCompilerPass implements CompilerPassInterface
+{
+    /**
+     * @inheritDoc
+     */
+    public function process(ContainerBuilder $container): void
+    {
+        $configDefinition = $container->getDefinition('doctrine.dbal.default_connection.configuration');
+
+        $middlewareMethodCallArgs = $this->extractMethodCallArgs($configDefinition);
+        $middlewareMethodCallArgs[0] = array_merge(
+            $middlewareMethodCallArgs[0] ?? [],
+            [new Reference('bitexpert.sylius_force_customer_login_plugin.doctrine.middleware')],
+        );
+
+        $configDefinition
+            ->removeMethodCall('setMiddlewares')
+            ->addMethodCall('setMiddlewares', $middlewareMethodCallArgs);
+    }
+
+    /** @return Reference[] */
+    private function extractMethodCallArgs(Definition $definition): array
+    {
+        foreach ($definition->getMethodCalls() as $methodCall) {
+            if ('setMiddlewares' === $methodCall[0]) {
+                return $methodCall[1];
+            }
+        }
+
+        return [];
+    }
+}
diff --git a/src/DependencyInjection/Compiler/RegisterDoctrineTypeCompilerPass.php b/src/DependencyInjection/Compiler/RegisterDoctrineTypeCompilerPass.php
new file mode 100644
index 0000000..1355586
--- /dev/null
+++ b/src/DependencyInjection/Compiler/RegisterDoctrineTypeCompilerPass.php
@@ -0,0 +1,39 @@
+<?php
+
+/*
+ * This file is part of the Sylius Force Customer Login package.
+ *
+ * (c) bitExpert AG
+ *
+ * For the full copyright and license information, please view the LICENSE
+ * file that was distributed with this source code.
+ */
+declare(strict_types=1);
+
+namespace BitExpert\SyliusForceCustomerLoginPlugin\DependencyInjection\Compiler;
+
+use BitExpert\SyliusForceCustomerLoginPlugin\Doctrine\DBAL\Types\Strategy;
+use Symfony\Component\DependencyInjection\Compiler\CompilerPassInterface;
+use Symfony\Component\DependencyInjection\ContainerBuilder;
+
+class RegisterDoctrineTypeCompilerPass implements CompilerPassInterface
+{
+    private const CONTAINER_TYPES_PARAMETER = 'doctrine.dbal.connection_factory.types';
+
+    /**
+     * @inheritDoc
+     */
+    public function process(ContainerBuilder $container): void
+    {
+        if (!$container->hasParameter(self::CONTAINER_TYPES_PARAMETER)) {
+            return;
+        }
+
+        $typeDefinition = $container->getParameter(self::CONTAINER_TYPES_PARAMETER);
+        if (!isset($typeDefinition[Strategy::NAME])) {
+            $typeDefinition[Strategy::NAME] = ['class' => Strategy::class];
+        }
+
+        $container->setParameter(self::CONTAINER_TYPES_PARAMETER, $typeDefinition);
+    }
+}
diff --git a/src/Doctrine/DBAL/Types/Strategy.php b/src/Doctrine/DBAL/Types/Strategy.php
new file mode 100644
index 0000000..56db439
--- /dev/null
+++ b/src/Doctrine/DBAL/Types/Strategy.php
@@ -0,0 +1,65 @@
+<?php
+
+/*
+ * This file is part of the Sylius Force Customer Login package.
+ *
+ * (c) bitExpert AG
+ *
+ * For the full copyright and license information, please view the LICENSE
+ * file that was distributed with this source code.
+ */
+declare(strict_types=1);
+
+namespace BitExpert\SyliusForceCustomerLoginPlugin\Doctrine\DBAL\Types;
+
+use BitExpert\SyliusForceCustomerLoginPlugin\Model\StrategyInterface;
+use Doctrine\DBAL\Platforms\AbstractPlatform;
+use Doctrine\DBAL\Types\Type;
+
+class Strategy extends Type
+{
+    public const NAME = 'Strategy';
+
+    /** @var StrategyInterface[] */
+    private array $strategies = [];
+
+    public function getName()
+    {
+        return self::NAME;
+    }
+
+    /**
+     * @param StrategyInterface[] $strategies
+     */
+    public function setStrategies(array $strategies): void
+    {
+        $this->strategies = $strategies;
+    }
+
+    public function getSQLDeclaration(array $column, AbstractPlatform $platform)
+    {
+        return $platform->getStringTypeDeclarationSQL($column);
+    }
+
+    public function convertToPHPValue($value, AbstractPlatform $platform)
+    {
+        if (!is_string($value)) {
+            return parent::convertToPHPValue($value, $platform);
+        }
+
+        if (isset($this->strategies[$value])) {
+            return $this->strategies[$value];
+        }
+
+        throw new \RuntimeException(sprintf('Unsupported strategy "%s"!', $value));
+    }
+
+    public function convertToDatabaseValue($value, AbstractPlatform $platform)
+    {
+        if (!($value instanceof StrategyInterface)) {
+            return parent::convertToDatabaseValue($value, $platform);
+        }
+
+        return $value->getType();
+    }
+}
diff --git a/src/Doctrine/StrategyTypeConfigurationMiddleware.php b/src/Doctrine/StrategyTypeConfigurationMiddleware.php
new file mode 100644
index 0000000..59e1595
--- /dev/null
+++ b/src/Doctrine/StrategyTypeConfigurationMiddleware.php
@@ -0,0 +1,48 @@
+<?php
+
+/*
+ * This file is part of the Sylius Force Customer Login package.
+ *
+ * (c) bitExpert AG
+ *
+ * For the full copyright and license information, please view the LICENSE
+ * file that was distributed with this source code.
+ */
+declare(strict_types=1);
+
+namespace BitExpert\SyliusForceCustomerLoginPlugin\Doctrine;
+
+use BitExpert\SyliusForceCustomerLoginPlugin\Doctrine\DBAL\Types\Strategy;
+use BitExpert\SyliusForceCustomerLoginPlugin\Model\StrategyInterface;
+use Doctrine\DBAL\Driver;
+use Doctrine\DBAL\Driver\Middleware;
+use Doctrine\DBAL\Types\Type;
+use Symfony\Component\DependencyInjection\Argument\RewindableGenerator;
+
+class StrategyTypeConfigurationMiddleware implements Middleware
+{
+    /**
+     * @param RewindableGenerator $strategies
+     */
+    public function __construct(private readonly iterable $strategies)
+    {
+    }
+
+    public function wrap(Driver $driver): Driver
+    {
+        $strategies = [];
+        foreach ($this->strategies as $strategy) {
+            /** @var StrategyInterface $strategy */
+            $strategies[$strategy->getType()] = $strategy;
+        }
+
+        try {
+            /** @var Strategy $type */
+            $type = Type::getType(Strategy::NAME);
+            $type->setStrategies($strategies);
+        } catch (\Exception $e) {
+        }
+
+        return $driver;
+    }
+}
diff --git a/src/Form/Type/WhitelistEntryType.php b/src/Form/Type/WhitelistEntryType.php
index aea4e6a..90258bf 100644
--- a/src/Form/Type/WhitelistEntryType.php
+++ b/src/Form/Type/WhitelistEntryType.php
@@ -12,20 +12,35 @@
 
 namespace BitExpert\SyliusForceCustomerLoginPlugin\Form\Type;
 
-use BitExpert\SyliusForceCustomerLoginPlugin\Model\NegatedRegexMatcher;
-use BitExpert\SyliusForceCustomerLoginPlugin\Model\RegexMatcher;
-use BitExpert\SyliusForceCustomerLoginPlugin\Model\StaticMatcher;
 use BitExpert\SyliusForceCustomerLoginPlugin\Model\StrategyInterface;
 use Sylius\Bundle\ChannelBundle\Form\Type\ChannelChoiceType;
 use Sylius\Bundle\ResourceBundle\Form\Type\AbstractResourceType;
+use Symfony\Component\DependencyInjection\Argument\RewindableGenerator;
 use Symfony\Component\Form\Extension\Core\Type\ChoiceType;
 use Symfony\Component\Form\Extension\Core\Type\TextType;
 use Symfony\Component\Form\FormBuilderInterface;
 
 class WhitelistEntryType extends AbstractResourceType
 {
+    /**
+     * @param RewindableGenerator $strategies
+     */
+    public function __construct(
+        private readonly iterable $strategies,
+        string $dataClass,
+        array $validationGroups = [],
+    ) {
+        parent::__construct($dataClass, $validationGroups);
+    }
+
     public function buildForm(FormBuilderInterface $builder, array $options): void
     {
+        $strategies = [];
+        foreach ($this->strategies as $strategy) {
+            /** @var StrategyInterface $strategy */
+            $strategies[] = $strategy;
+        }
+
         $builder
             ->add('channels', ChannelChoiceType::class, [
                 'multiple' => true,
@@ -41,11 +56,7 @@ public function buildForm(FormBuilderInterface $builder, array $options): void
                 'empty_data' => '',
             ])
             ->add('strategy', ChoiceType::class, [
-                'choices' => [
-                    new StaticMatcher(),
-                    new RegexMatcher(),
-                    new NegatedRegexMatcher(),
-                ],
+                'choices' => $strategies,
                 'choice_value' => 'name',
                 'choice_label' => function (?StrategyInterface $strategy): string {
                     return is_object($strategy) ? $strategy->getName() : '';
diff --git a/src/Model/WhitelistEntry.php b/src/Model/WhitelistEntry.php
index 86c5a31..84084b4 100644
--- a/src/Model/WhitelistEntry.php
+++ b/src/Model/WhitelistEntry.php
@@ -27,7 +27,7 @@ class WhitelistEntry implements WhitelistEntryInterface
 
     private string $urlRule;
 
-    private string $strategy;
+    private StrategyInterface $strategy;
 
     public function __construct()
     {
@@ -85,27 +85,11 @@ public function setUrlRule(string $urlRule): void
 
     public function getStrategy(): StrategyInterface
     {
-        $staticMatcher = new StaticMatcher();
-        $regexMatcher = new RegexMatcher();
-        $negatedRegexMatcher = new NegatedRegexMatcher();
-
-        if ($this->strategy === $staticMatcher->getType()) {
-            return $staticMatcher;
-        }
-
-        if ($this->strategy === $regexMatcher->getType()) {
-            return $regexMatcher;
-        }
-
-        if ($this->strategy === $negatedRegexMatcher->getType()) {
-            return $negatedRegexMatcher;
-        }
-
-        throw new \RuntimeException('Unsupported strategy!');
+        return $this->strategy;
     }
 
     public function setStrategy(StrategyInterface $strategy): void
     {
-        $this->strategy = $strategy->getType();
+        $this->strategy = $strategy;
     }
 }
diff --git a/src/Resources/config/doctrine/model/WhitelistEntry.orm.xml b/src/Resources/config/doctrine/model/WhitelistEntry.orm.xml
index ff1263b..bffbf3c 100644
--- a/src/Resources/config/doctrine/model/WhitelistEntry.orm.xml
+++ b/src/Resources/config/doctrine/model/WhitelistEntry.orm.xml
@@ -24,6 +24,6 @@
 
         <field name="urlRule" type="string" column="url_rule" nullable="false" />
 
-        <field name="strategy" type="string" column="strategy" nullable="false" />
+        <field name="strategy" type="Strategy" column="strategy" nullable="false" />
     </mapped-superclass>
 </doctrine-mapping>
diff --git a/src/Resources/config/services.xml b/src/Resources/config/services.xml
index a3a2347..0732ce7 100644
--- a/src/Resources/config/services.xml
+++ b/src/Resources/config/services.xml
@@ -1,10 +1,11 @@
 <?xml version="1.0" encoding="UTF-8" ?>
-
 <container xmlns="http://symfony.com/schema/dic/services" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
            xsi:schemaLocation="http://symfony.com/schema/dic/services http://symfony.com/schema/dic/services/services-1.0.xsd">
     <imports>
+        <import resource="services/doctrine.xml" />
         <import resource="services/form.xml" />
         <import resource="services/menus.xml" />
         <import resource="services/security.xml" />
+        <import resource="services/strategies.xml" />
     </imports>
 </container>
diff --git a/src/Resources/config/services/doctrine.xml b/src/Resources/config/services/doctrine.xml
new file mode 100644
index 0000000..a79d3a6
--- /dev/null
+++ b/src/Resources/config/services/doctrine.xml
@@ -0,0 +1,11 @@
+<?xml version="1.0" encoding="UTF-8" ?>
+<container xmlns="http://symfony.com/schema/dic/services"
+           xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
+           xsi:schemaLocation="http://symfony.com/schema/dic/services http://symfony.com/schema/dic/services/services-1.0.xsd">
+
+    <services>
+        <service id="bitexpert.sylius_force_customer_login_plugin.doctrine.middleware" class="BitExpert\SyliusForceCustomerLoginPlugin\Doctrine\StrategyTypeConfigurationMiddleware">
+            <argument type="tagged_iterator" tag="force_customer_login.url_strategy"/>
+        </service>
+    </services>
+</container>
diff --git a/src/Resources/config/services/form.xml b/src/Resources/config/services/form.xml
index 59aaa8e..0c30b48 100644
--- a/src/Resources/config/services/form.xml
+++ b/src/Resources/config/services/form.xml
@@ -5,6 +5,7 @@
 
     <services>
         <service id="BitExpert\SyliusForceCustomerLoginPlugin\Form\Type\WhitelistEntryType">
+            <argument type="tagged_iterator" tag="force_customer_login.url_strategy"/>
             <argument>BitExpert\SyliusForceCustomerLoginPlugin\Model\WhitelistEntry</argument>
             <tag name="form.type" />
         </service>
diff --git a/src/Resources/config/services/strategies.xml b/src/Resources/config/services/strategies.xml
new file mode 100644
index 0000000..7d25eb5
--- /dev/null
+++ b/src/Resources/config/services/strategies.xml
@@ -0,0 +1,19 @@
+<?xml version="1.0" encoding="UTF-8" ?>
+<container xmlns="http://symfony.com/schema/dic/services"
+           xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
+           xsi:schemaLocation="http://symfony.com/schema/dic/services http://symfony.com/schema/dic/services/services-1.0.xsd">
+
+    <services>
+        <service id="BitExpert\SyliusForceCustomerLoginPlugin\Model\NegatedRegexMatcher">
+            <tag name="force_customer_login.url_strategy" />
+        </service>
+
+        <service id="BitExpert\SyliusForceCustomerLoginPlugin\Model\RegexMatcher">
+            <tag name="force_customer_login.url_strategy" />
+        </service>
+
+        <service id="BitExpert\SyliusForceCustomerLoginPlugin\Model\StaticMatcher">
+            <tag name="force_customer_login.url_strategy" />
+        </service>
+    </services>
+</container>