diff --git a/browser/resources/settings/brave_overrides/site_details.ts b/browser/resources/settings/brave_overrides/site_details.ts
index dbb3246d91c6..f308584aca91 100644
--- a/browser/resources/settings/brave_overrides/site_details.ts
+++ b/browser/resources/settings/brave_overrides/site_details.ts
@@ -160,6 +160,12 @@ RegisterPolymerTemplateModifications({
           solanaSettings.setAttribute(
               'label', loadTimeData.getString('siteSettingsSolana'))
         }
+        const adPersonalization = templateContent.querySelector('#adPersonalization')
+        if (!adPersonalization) {
+          console.error('[Brave Settings Overrides] Could not find adPersonalization element to hide')
+        } else {
+          adPersonalization.remove()
+        }
       }
     }