diff --git a/.changeset/silent-cups-fail.md b/.changeset/silent-cups-fail.md
new file mode 100644
index 00000000..7d338704
--- /dev/null
+++ b/.changeset/silent-cups-fail.md
@@ -0,0 +1,6 @@
+---
+'reassure': minor
+'@callstack/reassure-measure': minor
+---
+
+feat: add support for setup/cleanup functions during each test run
diff --git a/README.md b/README.md
index d1e73b5b..645976d1 100644
--- a/README.md
+++ b/README.md
@@ -374,6 +374,8 @@ interface MeasureRendersOptions {
   wrapper?: React.ComponentType<{ children: ReactElement }>;
   scenario?: (view?: RenderResult) => Promise<any>;
   writeFile?: boolean;
+  beforeEach?: () => Promise<void> | void;
+  afterEach?: () => Promise<void> | void;
 }
 ```
 
@@ -383,6 +385,8 @@ interface MeasureRendersOptions {
 - **`wrapper`**: React component, such as a `Provider`, which the `ui` will be wrapped with. Note: the render duration of the `wrapper` itself is excluded from the results; only the wrapped component is measured.
 - **`scenario`**: a custom async function, which defines user interaction within the UI by utilising RNTL or RTL functions
 - **`writeFile`**: should write output to file (default `true`)
+- **`beforeEach`**: function to execute before each test run.
+- **`afterEach`**: function to execute after each test run.
 
 #### `measureFunction` function
 
@@ -403,6 +407,8 @@ interface MeasureFunctionOptions {
   warmupRuns?: number;
   removeOutliers?: boolean;
   writeFile?: boolean;
+  beforeEach?: () => Promise<void> | void;
+  afterEach?: () => Promise<void> | void;
 }
 ```
 
@@ -410,6 +416,8 @@ interface MeasureFunctionOptions {
 - **`warmupRuns`**: number of additional warmup runs that will be done and discarded before the actual runs
 - **`removeOutliers`**: should remove statistical outlier results (default: `true`)
 - **`writeFile`**: should write output to file (default `true`)
+- **`beforeEach`**: function to execute before each test run.
+- **`afterEach`**: function to execute after each test run.
 
 #### `measureAsyncFunction` function
 
@@ -432,6 +440,8 @@ interface MeasureAsyncFunctionOptions {
   warmupRuns?: number;
   removeOutliers?: boolean;
   writeFile?: boolean;
+  beforeEach?: () => Promise<void> | void;
+  afterEach?: () => Promise<void> | void;
 }
 ```
 
@@ -439,6 +449,8 @@ interface MeasureAsyncFunctionOptions {
 - **`warmupRuns`**: number of additional warmup runs that will be done and discarded before the actual runs
 - **`removeOutliers`**: should remove statistical outlier results (default: `true`)
 - **`writeFile`**: should write output to file (default `true`)
+- **`beforeEach`**: function to execute before each test run.
+- **`afterEach`**: function to execute after each test run.
 
 ### Configuration
 
diff --git a/docusaurus/docs/api.md b/docusaurus/docs/api.md
index 4ab0e3e1..dc7f6dad 100644
--- a/docusaurus/docs/api.md
+++ b/docusaurus/docs/api.md
@@ -54,6 +54,8 @@ interface MeasureRendersOptions {
   wrapper?: React.ComponentType<{ children: ReactElement }>;
   scenario?: (view?: RenderResult) => Promise<any>;
   writeFile?: boolean;
+  beforeEach?: () => Promise<void> | void;
+  afterEach?: () => Promise<void> | void;
 }
 ```
 
@@ -63,6 +65,8 @@ interface MeasureRendersOptions {
 - **`wrapper`**: React component, such as a `Provider`, which the `ui` will be wrapped with. Note: the render duration of the `wrapper` itself is excluded from the results, only the wrapped component is measured.
 - **`scenario`**: a custom async function, which defines user interaction within the ui by utilized RNTL functions
 - **`writeFile`**: should write output to file (default `true`)
+- **`beforeEach`**: function to execute before each test run.
+- **`afterEach`**: function to execute after each test run.
 
 ### `measureFunction` function {#measure-function}
 
@@ -95,6 +99,8 @@ interface MeasureFunctionOptions {
   warmupRuns?: number;
   removeOutliers?: boolean;
   writeFile?: boolean;
+  beforeEach?: () => Promise<void> | void;
+  afterEach?: () => Promise<void> | void;
 }
 ```
 
@@ -102,6 +108,8 @@ interface MeasureFunctionOptions {
 - **`warmupRuns`**: number of additional warmup runs that will be done and discarded before the actual runs
 - **`removeOutliers`**: should remove statistical outlier results (default: `true`)
 - **`writeFile`**: should write output to file (default `true`)
+- **`beforeEach`**: function to execute before each test run.
+- **`afterEach`**: function to execute after each test run.
 
 ### `measureAsyncFunction` function {#measure-async-function}
 
@@ -142,6 +150,8 @@ interface MeasureAsyncFunctionOptions {
   warmupRuns?: number;
   removeOutliers?: boolean;
   writeFile?: boolean;
+  beforeEach?: () => Promise<void> | void;
+  afterEach?: () => Promise<void> | void;
 }
 ```
 
@@ -149,6 +159,8 @@ interface MeasureAsyncFunctionOptions {
 - **`warmupRuns`**: number of additional warmup runs that will be done and discarded before the actual runs
 - **`removeOutliers`**: should remove statistical outlier results (default: `true`)
 - **`writeFile`**: (default `true`) should write output to file
+- **`beforeEach`**: function to execute before each test run.
+- **`afterEach`**: function to execute after each test run.
 
 ## Configuration
 
diff --git a/packages/measure/src/__tests__/measure-async-function.test.tsx b/packages/measure/src/__tests__/measure-async-function.test.tsx
index 26a77ed1..0c4722f0 100644
--- a/packages/measure/src/__tests__/measure-async-function.test.tsx
+++ b/packages/measure/src/__tests__/measure-async-function.test.tsx
@@ -45,6 +45,26 @@ test('measureAsyncFunction applies "warmupRuns" option', async () => {
   expect(results.stdevCount).toBe(0);
 });
 
+test('measureAsyncFunction executes setup and cleanup functions for each run', async () => {
+  const fn = jest.fn(() => Promise.resolve().then(() => fib(5)));
+  const beforeFn = jest.fn();
+  const afterFn = jest.fn();
+  const results = await measureAsyncFunction(fn, {
+    runs: 10,
+    warmupRuns: 1,
+    writeFile: false,
+    beforeEach: beforeFn,
+    afterEach: afterFn,
+  });
+
+  expect(beforeFn).toHaveBeenCalledTimes(11);
+  expect(fn).toHaveBeenCalledTimes(11);
+  expect(afterFn).toHaveBeenCalledTimes(11);
+  expect(results.runs).toBe(10);
+  expect(results.durations.length + (results.outlierDurations?.length ?? 0)).toBe(10);
+  expect(results.counts).toHaveLength(10);
+});
+
 const errorsToIgnore = ['❌ Measure code is running under incorrect Node.js configuration.'];
 const realConsole = jest.requireActual('console') as Console;
 
diff --git a/packages/measure/src/__tests__/measure-function.test.tsx b/packages/measure/src/__tests__/measure-function.test.tsx
index 7f9d7cdd..0caaecbf 100644
--- a/packages/measure/src/__tests__/measure-function.test.tsx
+++ b/packages/measure/src/__tests__/measure-function.test.tsx
@@ -57,6 +57,26 @@ test('measureFunction applies "warmupRuns" option', async () => {
   expect(results.stdevCount).toBe(0);
 });
 
+test('measureFunction executes setup and cleanup functions for each run', async () => {
+  const fn = jest.fn(() => fib(5));
+  const beforeFn = jest.fn();
+  const afterFn = jest.fn();
+  const results = await measureFunction(fn, {
+    runs: 10,
+    warmupRuns: 1,
+    writeFile: false,
+    beforeEach: beforeFn,
+    afterEach: afterFn,
+  });
+
+  expect(beforeFn).toHaveBeenCalledTimes(11);
+  expect(fn).toHaveBeenCalledTimes(11);
+  expect(afterFn).toHaveBeenCalledTimes(11);
+  expect(results.runs).toBe(10);
+  expect(results.durations.length + (results.outlierDurations?.length ?? 0)).toBe(10);
+  expect(results.counts).toHaveLength(10);
+});
+
 const errorsToIgnore = ['❌ Measure code is running under incorrect Node.js configuration.'];
 const realConsole = jest.requireActual('console') as Console;
 
diff --git a/packages/measure/src/__tests__/measure-renders.test.tsx b/packages/measure/src/__tests__/measure-renders.test.tsx
index 0917279c..1a75bef4 100644
--- a/packages/measure/src/__tests__/measure-renders.test.tsx
+++ b/packages/measure/src/__tests__/measure-renders.test.tsx
@@ -38,6 +38,27 @@ test('measureRenders applies "warmupRuns" option', async () => {
   expect(results.stdevCount).toBe(0);
 });
 
+test('measureRenders executes setup and cleanup functions for each run', async () => {
+  const scenario = jest.fn(() => Promise.resolve(null));
+  const beforeFn = jest.fn();
+  const afterFn = jest.fn();
+  const results = await measureRenders(<View />, {
+    runs: 10,
+    warmupRuns: 1,
+    scenario,
+    writeFile: false,
+    beforeEach: beforeFn,
+    afterEach: afterFn,
+  });
+
+  expect(beforeFn).toHaveBeenCalledTimes(11);
+  expect(scenario).toHaveBeenCalledTimes(11);
+  expect(afterFn).toHaveBeenCalledTimes(11);
+  expect(results.runs).toBe(10);
+  expect(results.durations.length + (results.outlierDurations?.length ?? 0)).toBe(10);
+  expect(results.counts).toHaveLength(10);
+});
+
 test('measureRenders should log error when running under incorrect node flags', async () => {
   jest.spyOn(realConsole, 'error').mockImplementation((message) => {
     if (!errorsToIgnore.some((error) => message.includes(error))) {
diff --git a/packages/measure/src/measure-async-function.tsx b/packages/measure/src/measure-async-function.tsx
index 3e27dffc..4afb9fa9 100644
--- a/packages/measure/src/measure-async-function.tsx
+++ b/packages/measure/src/measure-async-function.tsx
@@ -31,10 +31,14 @@ async function measureAsyncFunctionInternal(
 
   const runResults: RunResult[] = [];
   for (let i = 0; i < runs + warmupRuns; i += 1) {
+    await options?.beforeEach?.();
+
     const timeStart = getCurrentTime();
     await fn();
     const timeEnd = getCurrentTime();
 
+    await options?.afterEach?.();
+
     const duration = timeEnd - timeStart;
     runResults.push({ duration, count: 1 });
   }
diff --git a/packages/measure/src/measure-function.tsx b/packages/measure/src/measure-function.tsx
index a9f075b1..65523cfc 100644
--- a/packages/measure/src/measure-function.tsx
+++ b/packages/measure/src/measure-function.tsx
@@ -8,10 +8,12 @@ export interface MeasureFunctionOptions {
   warmupRuns?: number;
   removeOutliers?: boolean;
   writeFile?: boolean;
+  beforeEach?: () => Promise<void> | void;
+  afterEach?: () => Promise<void> | void;
 }
 
 export async function measureFunction(fn: () => void, options?: MeasureFunctionOptions): Promise<MeasureResults> {
-  const stats = measureFunctionInternal(fn, options);
+  const stats = await measureFunctionInternal(fn, options);
 
   if (options?.writeFile !== false) {
     await writeTestStats(stats, 'function');
@@ -20,7 +22,7 @@ export async function measureFunction(fn: () => void, options?: MeasureFunctionO
   return stats;
 }
 
-function measureFunctionInternal(fn: () => void, options?: MeasureFunctionOptions): MeasureResults {
+async function measureFunctionInternal(fn: () => void, options?: MeasureFunctionOptions): Promise<MeasureResults> {
   const runs = options?.runs ?? config.runs;
   const warmupRuns = options?.warmupRuns ?? config.warmupRuns;
   const removeOutliers = options?.removeOutliers ?? config.removeOutliers;
@@ -29,10 +31,14 @@ function measureFunctionInternal(fn: () => void, options?: MeasureFunctionOption
 
   const runResults: RunResult[] = [];
   for (let i = 0; i < runs + warmupRuns; i += 1) {
+    await options?.beforeEach?.();
+
     const timeStart = getCurrentTime();
     fn();
     const timeEnd = getCurrentTime();
 
+    await options?.afterEach?.();
+
     const duration = timeEnd - timeStart;
     runResults.push({ duration, count: 1 });
   }
diff --git a/packages/measure/src/measure-renders.tsx b/packages/measure/src/measure-renders.tsx
index 521a6496..6e746d18 100644
--- a/packages/measure/src/measure-renders.tsx
+++ b/packages/measure/src/measure-renders.tsx
@@ -20,6 +20,8 @@ export interface MeasureRendersOptions {
   wrapper?: React.ComponentType<{ children: React.ReactElement }>;
   scenario?: (screen: any) => Promise<any>;
   writeFile?: boolean;
+  beforeEach?: () => Promise<void> | void;
+  afterEach?: () => Promise<void> | void;
 }
 
 export async function measureRenders(
@@ -69,6 +71,8 @@ async function measureRendersInternal(
   let initialRenderCount = 0;
 
   for (let iteration = 0; iteration < runs + warmupRuns; iteration += 1) {
+    await options?.beforeEach?.();
+
     let duration = 0;
     let count = 0;
     let renderResult: any = null;
@@ -108,6 +112,8 @@ async function measureRendersInternal(
     cleanup();
     global.gc?.();
 
+    await options?.afterEach?.();
+
     runResults.push({ duration, count });
   }
 
diff --git a/packages/reassure/README.md b/packages/reassure/README.md
index d1e73b5b..645976d1 100644
--- a/packages/reassure/README.md
+++ b/packages/reassure/README.md
@@ -374,6 +374,8 @@ interface MeasureRendersOptions {
   wrapper?: React.ComponentType<{ children: ReactElement }>;
   scenario?: (view?: RenderResult) => Promise<any>;
   writeFile?: boolean;
+  beforeEach?: () => Promise<void> | void;
+  afterEach?: () => Promise<void> | void;
 }
 ```
 
@@ -383,6 +385,8 @@ interface MeasureRendersOptions {
 - **`wrapper`**: React component, such as a `Provider`, which the `ui` will be wrapped with. Note: the render duration of the `wrapper` itself is excluded from the results; only the wrapped component is measured.
 - **`scenario`**: a custom async function, which defines user interaction within the UI by utilising RNTL or RTL functions
 - **`writeFile`**: should write output to file (default `true`)
+- **`beforeEach`**: function to execute before each test run.
+- **`afterEach`**: function to execute after each test run.
 
 #### `measureFunction` function
 
@@ -403,6 +407,8 @@ interface MeasureFunctionOptions {
   warmupRuns?: number;
   removeOutliers?: boolean;
   writeFile?: boolean;
+  beforeEach?: () => Promise<void> | void;
+  afterEach?: () => Promise<void> | void;
 }
 ```
 
@@ -410,6 +416,8 @@ interface MeasureFunctionOptions {
 - **`warmupRuns`**: number of additional warmup runs that will be done and discarded before the actual runs
 - **`removeOutliers`**: should remove statistical outlier results (default: `true`)
 - **`writeFile`**: should write output to file (default `true`)
+- **`beforeEach`**: function to execute before each test run.
+- **`afterEach`**: function to execute after each test run.
 
 #### `measureAsyncFunction` function
 
@@ -432,6 +440,8 @@ interface MeasureAsyncFunctionOptions {
   warmupRuns?: number;
   removeOutliers?: boolean;
   writeFile?: boolean;
+  beforeEach?: () => Promise<void> | void;
+  afterEach?: () => Promise<void> | void;
 }
 ```
 
@@ -439,6 +449,8 @@ interface MeasureAsyncFunctionOptions {
 - **`warmupRuns`**: number of additional warmup runs that will be done and discarded before the actual runs
 - **`removeOutliers`**: should remove statistical outlier results (default: `true`)
 - **`writeFile`**: should write output to file (default `true`)
+- **`beforeEach`**: function to execute before each test run.
+- **`afterEach`**: function to execute after each test run.
 
 ### Configuration