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1514 lines (1421 loc) · 83.5 KB
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>Presence Rx - Solution & Flow</title>
<style>
:root {
--bg: #0f1117;
--surface: #1a1d27;
--surface2: #222633;
--border: #2e3345;
--text: #e4e6ed;
--muted: #8b8fa3;
--accent: #6c5ce7;
--accent2: #a29bfe;
--green: #00b894;
--orange: #fdcb6e;
--red: #e17055;
--blue: #74b9ff;
--pink: #fd79a8;
}
* { margin: 0; padding: 0; box-sizing: border-box; }
body {
font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', system-ui, sans-serif;
background: var(--bg);
color: var(--text);
line-height: 1.6;
min-height: 100vh;
}
/* Header */
.header {
background: linear-gradient(135deg, var(--accent) 0%, #4834d4 100%);
padding: 2.5rem 2rem 0;
text-align: center;
}
.header h1 { font-size: 2rem; font-weight: 700; letter-spacing: -0.5px; }
.header .tagline {
font-size: 1.1rem;
opacity: 0.9;
margin-top: 0.4rem;
font-weight: 400;
}
.header .context {
display: inline-flex;
gap: 1.5rem;
margin-top: 1rem;
font-size: 0.85rem;
opacity: 0.8;
flex-wrap: wrap;
justify-content: center;
}
.header .context span { white-space: nowrap; }
.header .tag-row {
display: flex;
justify-content: center;
flex-wrap: wrap;
gap: 0.5rem;
margin-top: 1rem;
}
.tag-pill {
display: inline-flex;
align-items: center;
gap: 0.35rem;
font-size: 0.72rem;
font-weight: 700;
text-transform: uppercase;
letter-spacing: 0.7px;
padding: 0.28rem 0.65rem;
border-radius: 999px;
background: rgba(255,255,255,0.14);
border: 1px solid rgba(255,255,255,0.2);
color: #fff;
}
/* Tabs */
.tab-bar {
display: flex;
justify-content: center;
gap: 0;
margin-top: 1.5rem;
}
.tab-btn {
background: transparent;
border: none;
color: rgba(255,255,255,0.6);
font-size: 0.88rem;
font-weight: 600;
padding: 0.75rem 1.5rem;
cursor: pointer;
border-bottom: 3px solid transparent;
transition: all 0.2s;
font-family: inherit;
}
.tab-btn:hover { color: rgba(255,255,255,0.85); }
.tab-btn.active {
color: #fff;
border-bottom-color: #fff;
background: rgba(255,255,255,0.08);
border-radius: 8px 8px 0 0;
}
/* Tab content */
.tab-content { display: none; }
.tab-content.active { display: block; }
/* Layout */
.container { max-width: 1200px; margin: 0 auto; padding: 2rem 1.5rem; }
.section { margin-bottom: 2.5rem; }
.section-title {
font-size: 0.75rem;
text-transform: uppercase;
letter-spacing: 1.5px;
color: var(--accent2);
margin-bottom: 1rem;
font-weight: 600;
}
.section-title .mini-tag {
margin-left: 0.45rem;
color: var(--muted);
letter-spacing: 0.7px;
}
/* Status banner */
.data-note {
background: rgba(253,203,110,0.12);
border: 1px solid rgba(253,203,110,0.35);
color: #ffeaa7;
border-radius: 10px;
padding: 0.8rem 1rem;
font-size: 0.86rem;
margin-bottom: 1.25rem;
}
/* Punchline strip */
.punchline-strip {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(210px, 1fr));
gap: 1rem;
}
.punchline-card {
background: linear-gradient(135deg, rgba(108,92,231,0.18), rgba(34,38,51,0.9));
border: 1px solid rgba(162,155,254,0.35);
border-radius: 12px;
padding: 1rem;
}
.punchline-card .kicker {
font-size: 0.68rem;
text-transform: uppercase;
letter-spacing: 1px;
color: var(--accent2);
font-weight: 700;
margin-bottom: 0.35rem;
}
.punchline-card .line {
font-size: 1rem;
font-weight: 700;
line-height: 1.3;
}
.punchline-card .sub {
font-size: 0.78rem;
color: var(--muted);
margin-top: 0.4rem;
}
/* Cards grid */
.hero-grid {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(160px, 1fr));
gap: 1rem;
}
.hero-card {
background: var(--surface);
border: 1px solid var(--border);
border-radius: 12px;
padding: 1.25rem;
text-align: center;
}
.hero-card .number { font-size: 2rem; font-weight: 700; line-height: 1; }
.hero-card .label { font-size: 0.8rem; color: var(--muted); margin-top: 0.4rem; }
.hero-card.green .number { color: var(--green); }
.hero-card.orange .number { color: var(--orange); }
.hero-card.red .number { color: var(--red); }
.hero-card.blue .number { color: var(--blue); }
.hero-card.accent .number { color: var(--accent2); }
/* Pipeline */
.pipeline { display: flex; gap: 0; overflow-x: auto; padding: 0.5rem 0; }
.pipe-step { flex: 1; min-width: 130px; position: relative; text-align: center; }
.pipe-step .pipe-box {
background: var(--surface);
border: 1px solid var(--border);
border-radius: 10px;
padding: 1rem 0.75rem;
margin: 0 0.25rem;
position: relative;
z-index: 1;
}
.pipe-step .pipe-icon { font-size: 1.5rem; margin-bottom: 0.3rem; }
.pipe-step .pipe-label { font-size: 0.78rem; font-weight: 600; }
.pipe-step .pipe-detail { font-size: 0.7rem; color: var(--muted); margin-top: 0.2rem; }
.pipe-step .pipe-tool {
display: inline-block;
font-size: 0.65rem;
background: var(--surface2);
border: 1px solid var(--border);
border-radius: 4px;
padding: 0.15rem 0.4rem;
margin-top: 0.4rem;
color: var(--accent2);
}
.pipe-arrow {
position: absolute;
right: -0.6rem;
top: 50%;
transform: translateY(-50%);
color: var(--muted);
font-size: 1rem;
z-index: 2;
}
/* Data-to-solution flow */
.solution-flow {
background: var(--surface);
border: 1px solid var(--border);
border-radius: 14px;
padding: 1.25rem;
overflow-x: auto;
}
.flow-lanes {
display: grid;
grid-template-columns: 1.05fr 1.15fr 1.15fr 1.1fr 1.05fr;
gap: 0.75rem;
min-width: 980px;
}
.lane {
background: var(--surface2);
border: 1px solid var(--border);
border-radius: 12px;
padding: 0.85rem;
position: relative;
}
.lane::after {
content: '->';
position: absolute;
right: -0.62rem;
top: 50%;
transform: translateY(-50%);
color: var(--accent2);
font-weight: 800;
font-size: 0.95rem;
z-index: 2;
}
.lane:last-child::after { display: none; }
.lane-title {
font-size: 0.72rem;
font-weight: 800;
text-transform: uppercase;
letter-spacing: 1px;
color: var(--accent2);
margin-bottom: 0.65rem;
}
.flow-chip {
background: var(--surface);
border: 1px solid var(--border);
border-radius: 8px;
padding: 0.6rem 0.7rem;
margin-bottom: 0.5rem;
}
.flow-chip:last-child { margin-bottom: 0; }
.flow-chip strong {
display: block;
font-size: 0.83rem;
line-height: 1.25;
}
.flow-chip span {
display: block;
font-size: 0.72rem;
color: var(--muted);
margin-top: 0.18rem;
line-height: 1.35;
}
.flow-chip.anchor { border-color: var(--accent); background: rgba(108,92,231,0.1); }
.flow-chip.pass { border-color: var(--green); background: rgba(0,184,148,0.08); }
.flow-chip.warn { border-color: var(--orange); background: rgba(253,203,110,0.08); }
.flow-chip.stop { border-color: var(--red); background: rgba(225,112,85,0.08); }
.flow-caption {
display: flex;
flex-wrap: wrap;
gap: 0.5rem;
margin-top: 1rem;
}
.flow-caption .caption-pill {
font-size: 0.72rem;
color: var(--muted);
background: var(--surface2);
border: 1px solid var(--border);
border-radius: 999px;
padding: 0.3rem 0.6rem;
}
/* Cluster table */
.table-wrap {
background: var(--surface);
border: 1px solid var(--border);
border-radius: 12px;
overflow: hidden;
}
table { width: 100%; border-collapse: collapse; }
th {
text-align: left;
padding: 0.75rem 1rem;
font-size: 0.72rem;
text-transform: uppercase;
letter-spacing: 1px;
color: var(--muted);
background: var(--surface2);
border-bottom: 1px solid var(--border);
}
td {
padding: 0.75rem 1rem;
font-size: 0.88rem;
border-bottom: 1px solid var(--border);
}
tr:last-child td { border-bottom: none; }
.badge {
display: inline-block;
font-size: 0.72rem;
font-weight: 600;
padding: 0.2rem 0.6rem;
border-radius: 6px;
text-transform: uppercase;
letter-spacing: 0.5px;
}
.badge.strong { background: rgba(0,184,148,0.15); color: var(--green); }
.badge.moderate { background: rgba(253,203,110,0.15); color: var(--orange); }
.badge.limited { background: rgba(225,112,85,0.15); color: var(--red); }
.badge.blocked { background: rgba(225,112,85,0.25); color: var(--red); }
.badge.act { background: rgba(0,184,148,0.15); color: var(--green); }
.badge.test { background: rgba(116,185,255,0.15); color: var(--blue); }
.badge.monitor { background: rgba(253,203,110,0.15); color: var(--orange); }
.badge.block { background: rgba(225,112,85,0.15); color: var(--red); }
/* Proof chain */
.proof-chain { display: flex; flex-direction: column; gap: 0; }
.proof-step {
display: flex;
align-items: flex-start;
gap: 1rem;
position: relative;
padding-left: 2rem;
}
.proof-step::before {
content: '';
position: absolute;
left: 0.65rem;
top: 0;
bottom: 0;
width: 2px;
background: var(--border);
}
.proof-step:last-child::before { display: none; }
.proof-dot {
position: absolute;
left: 0.25rem;
top: 0.5rem;
width: 12px;
height: 12px;
border-radius: 50%;
border: 2px solid var(--accent2);
background: var(--bg);
z-index: 1;
}
.proof-content {
background: var(--surface);
border: 1px solid var(--border);
border-radius: 10px;
padding: 0.85rem 1rem;
flex: 1;
margin-bottom: 0.75rem;
}
.proof-content .proof-label {
font-size: 0.72rem;
color: var(--accent2);
text-transform: uppercase;
letter-spacing: 1px;
font-weight: 600;
}
.proof-content .proof-text { font-size: 0.88rem; margin-top: 0.2rem; }
.proof-content .proof-source { font-size: 0.72rem; color: var(--muted); margin-top: 0.2rem; }
/* Blocked claim callout */
.blocked-callout {
background: var(--surface);
border: 1px solid var(--red);
border-left: 4px solid var(--red);
border-radius: 0 12px 12px 0;
padding: 1.25rem;
}
.blocked-callout .blocked-tag {
display: inline-block;
font-size: 0.72rem;
font-weight: 700;
text-transform: uppercase;
letter-spacing: 1px;
color: var(--red);
margin-bottom: 0.5rem;
}
.blocked-callout .blocked-claim {
font-size: 1rem;
font-weight: 600;
text-decoration: line-through;
opacity: 0.7;
}
.blocked-callout .blocked-reason { font-size: 0.85rem; color: var(--muted); margin-top: 0.5rem; }
.blocked-callout .safe-rewrite {
font-size: 0.88rem;
color: var(--green);
margin-top: 0.5rem;
padding-left: 1rem;
border-left: 2px solid var(--green);
}
.blocked-callout .next-step { font-size: 0.82rem; color: var(--blue); margin-top: 0.5rem; }
/* Differentiator grid */
.diff-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 1.5rem; }
@media (max-width: 700px) { .diff-grid { grid-template-columns: 1fr; } }
.diff-card {
background: var(--surface);
border: 1px solid var(--border);
border-radius: 12px;
padding: 1.25rem;
}
.diff-card h3 { font-size: 0.88rem; margin-bottom: 0.5rem; }
.diff-card p { font-size: 0.82rem; color: var(--muted); line-height: 1.5; }
.diff-card .card-tag {
display: inline-block;
font-size: 0.62rem;
font-weight: 700;
text-transform: uppercase;
letter-spacing: 0.8px;
color: var(--accent2);
margin-bottom: 0.5rem;
}
.diff-card.highlight {
border-color: var(--accent);
background: linear-gradient(135deg, rgba(108,92,231,0.08), rgba(108,92,231,0.02));
}
/* PM questions */
.question-list { list-style: none; display: grid; gap: 0.75rem; }
.question-list li {
background: var(--surface);
border: 1px solid var(--border);
border-radius: 10px;
padding: 1rem 1.25rem;
display: flex;
align-items: flex-start;
gap: 0.75rem;
}
.q-number {
display: flex;
align-items: center;
justify-content: center;
min-width: 28px;
height: 28px;
background: var(--accent);
border-radius: 8px;
font-size: 0.78rem;
font-weight: 700;
flex-shrink: 0;
}
.q-text { font-size: 0.88rem; }
.q-context { font-size: 0.78rem; color: var(--muted); margin-top: 0.25rem; }
/* Demo timeline */
.demo-timeline { display: flex; flex-direction: column; gap: 0; }
.demo-step {
display: grid;
grid-template-columns: 80px 1fr;
gap: 1rem;
padding: 1rem 0;
border-bottom: 1px solid var(--border);
}
.demo-step:last-child { border-bottom: none; }
.demo-time { font-size: 0.78rem; font-weight: 700; color: var(--accent2); padding-top: 0.15rem; }
.demo-visual { font-weight: 600; font-size: 0.92rem; }
.demo-words { font-size: 0.82rem; color: var(--muted); margin-top: 0.2rem; }
/* Partner stack */
.partner-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 1rem; }
.partner-card {
background: var(--surface);
border: 1px solid var(--border);
border-radius: 12px;
padding: 1.25rem;
}
.partner-card .partner-name { font-weight: 700; font-size: 0.95rem; }
.partner-card .partner-role { font-size: 0.82rem; color: var(--muted); margin-top: 0.3rem; }
.partner-card .partner-tag {
display: inline-block;
font-size: 0.65rem;
text-transform: uppercase;
letter-spacing: 0.5px;
padding: 0.15rem 0.5rem;
border-radius: 4px;
margin-top: 0.5rem;
font-weight: 600;
}
.partner-card .partner-tag.required { background: rgba(108,92,231,0.2); color: var(--accent2); }
.partner-card .partner-tag.eligible { background: rgba(0,184,148,0.15); color: var(--green); }
/* Footer */
.footer {
text-align: center;
padding: 2rem;
color: var(--muted);
font-size: 0.78rem;
border-top: 1px solid var(--border);
}
/* Action brief preview */
.action-brief {
background: var(--surface);
border: 1px solid var(--border);
border-radius: 12px;
padding: 1.5rem;
}
.action-brief h3 { font-size: 1rem; margin-bottom: 1rem; color: var(--green); }
.action-item {
display: flex;
align-items: flex-start;
gap: 0.75rem;
padding: 0.6rem 0;
border-bottom: 1px solid var(--border);
}
.action-item:last-child { border-bottom: none; }
.action-icon {
min-width: 24px;
height: 24px;
display: flex;
align-items: center;
justify-content: center;
font-size: 0.85rem;
}
.action-text { font-size: 0.88rem; }
.action-text .action-sub { font-size: 0.78rem; color: var(--muted); }
/* ===== DEEP DIVE TAB STYLES ===== */
.prose { max-width: 820px; margin: 0 auto; }
.prose h2 {
font-size: 1.3rem;
font-weight: 700;
margin: 2.5rem 0 0.75rem;
padding-bottom: 0.5rem;
border-bottom: 1px solid var(--border);
color: var(--text);
}
.prose h2:first-child { margin-top: 0; }
.prose h3 {
font-size: 1rem;
font-weight: 600;
margin: 1.75rem 0 0.5rem;
color: var(--accent2);
}
.prose p {
font-size: 0.92rem;
color: var(--muted);
margin-bottom: 0.75rem;
line-height: 1.7;
}
.prose p strong { color: var(--text); }
.prose ul, .prose ol {
margin: 0.5rem 0 1rem 1.5rem;
font-size: 0.92rem;
color: var(--muted);
line-height: 1.7;
}
.prose li { margin-bottom: 0.3rem; }
.prose li strong { color: var(--text); }
.prose .callout {
background: var(--surface);
border: 1px solid var(--border);
border-left: 4px solid var(--accent);
border-radius: 0 10px 10px 0;
padding: 1rem 1.25rem;
margin: 1rem 0;
font-size: 0.9rem;
color: var(--text);
}
.prose .callout.green-callout { border-left-color: var(--green); }
.prose .callout.red-callout { border-left-color: var(--red); }
.prose .callout.blue-callout { border-left-color: var(--blue); }
.prose .source-rule {
display: inline-block;
background: var(--surface2);
border: 1px solid var(--border);
border-radius: 6px;
padding: 0.15rem 0.5rem;
font-size: 0.78rem;
color: var(--accent2);
font-weight: 600;
margin: 0.1rem 0.15rem;
}
.prose .step-grid {
display: grid;
grid-template-columns: 48px 1fr;
gap: 0.75rem 1rem;
margin: 1rem 0 1.5rem;
}
.prose .step-num {
width: 40px;
height: 40px;
background: var(--accent);
border-radius: 10px;
display: flex;
align-items: center;
justify-content: center;
font-size: 1.1rem;
font-weight: 700;
flex-shrink: 0;
}
.prose .step-body { padding-top: 0.35rem; }
.prose .step-body strong { display: block; font-size: 0.95rem; color: var(--text); margin-bottom: 0.2rem; }
.prose .step-body span { font-size: 0.85rem; color: var(--muted); }
/* Guardrail table in prose */
.prose .guard-table {
width: 100%;
border-collapse: collapse;
margin: 1rem 0;
font-size: 0.85rem;
}
.prose .guard-table th {
text-align: left;
padding: 0.6rem 0.75rem;
font-size: 0.7rem;
text-transform: uppercase;
letter-spacing: 1px;
color: var(--muted);
background: var(--surface2);
border: 1px solid var(--border);
}
.prose .guard-table td {
padding: 0.6rem 0.75rem;
border: 1px solid var(--border);
background: var(--surface);
font-size: 0.85rem;
}
/* Value-add layer */
.value-add-grid {
display: grid;
grid-template-columns: repeat(auto-fit, minmax(290px, 1fr));
gap: 1rem;
}
.value-add-card {
background: var(--surface);
border: 1px solid var(--border);
border-radius: 12px;
padding: 1.1rem 1.15rem;
position: relative;
}
.value-add-card.lit {
border-color: var(--accent);
background: linear-gradient(135deg, rgba(108,92,231,0.10), rgba(34,38,51,0.9));
}
.va-head {
display: flex;
align-items: center;
gap: 0.7rem;
margin-bottom: 0.6rem;
}
.va-num {
width: 28px;
height: 28px;
border-radius: 8px;
background: var(--accent);
color: #fff;
display: flex;
align-items: center;
justify-content: center;
font-size: 0.78rem;
font-weight: 800;
flex-shrink: 0;
}
.va-title {
font-size: 0.97rem;
font-weight: 700;
line-height: 1.25;
}
.va-row {
display: grid;
grid-template-columns: 50px 1fr;
gap: 0.5rem;
padding: 0.4rem 0;
border-top: 1px solid var(--border);
}
.va-row:first-of-type { border-top: none; }
.va-row-label {
font-size: 0.66rem;
text-transform: uppercase;
letter-spacing: 1px;
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font-weight: 700;
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}
.va-row-text { font-size: 0.83rem; color: var(--text); line-height: 1.45; }
.va-row-text code {
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border: 1px solid var(--border);
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color: var(--accent2);
}
.va-priority {
display: inline-block;
font-size: 0.62rem;
text-transform: uppercase;
letter-spacing: 0.8px;
font-weight: 700;
padding: 0.15rem 0.5rem;
border-radius: 4px;
margin-left: auto;
flex-shrink: 0;
}
.va-priority.p0 { background: rgba(0,184,148,0.18); color: var(--green); }
.va-priority.p1 { background: rgba(116,185,255,0.18); color: var(--blue); }
.va-priority.p2 { background: rgba(253,203,110,0.18); color: var(--orange); }
/* Flow arrow diagram */
.flow-strip {
display: flex;
align-items: center;
gap: 0.5rem;
flex-wrap: wrap;
margin: 1rem 0;
}
.flow-node {
background: var(--surface);
border: 1px solid var(--border);
border-radius: 8px;
padding: 0.4rem 0.75rem;
font-size: 0.82rem;
font-weight: 600;
white-space: nowrap;
}
.flow-node.highlight-node {
border-color: var(--accent);
background: rgba(108,92,231,0.1);
}
.flow-arr { color: var(--muted); font-size: 0.9rem; }
</style>
</head>
<body>
<div class="header">
<h1>Presence Rx</h1>
<div class="tagline" style="font-weight:600;letter-spacing:0.5px;">Diagnose. Prescribe. Refuse.</div>
<div class="tagline" style="opacity:0.75;font-size:0.95rem;margin-top:0.15rem;">Find your brand's blind spots in AI answers.</div>
<div class="context">
<span>Big Berlin Hack 2026</span>
<span>Track: Peec AI</span>
<span>April 25–26, Berlin</span>
<span>Solution & Flow</span>
</div>
<div class="tag-row">
<span class="tag-pill">Nothing Phone (locked)</span>
<span class="tag-pill">Real Peec MCP data</span>
<span class="tag-pill">Peec is source of record</span>
<span class="tag-pill">Guardrails first</span>
</div>
<div class="tab-bar">
<button class="tab-btn active" onclick="switchTab('dashboard', event)">Dashboard</button>
<button class="tab-btn" onclick="switchTab('deepdive', event)">How It Works</button>
<button class="tab-btn" onclick="switchTab('reasoning', event)">Why This Way</button>
<button class="tab-btn" onclick="switchTab('questions', event)">Build Status</button>
</div>
</div>
<!-- ==================== TAB 1: DASHBOARD ==================== -->
<div id="tab-dashboard" class="tab-content active">
<div class="container">
<div class="data-note">
<strong>MCP verified · Nothing Phone locked:</strong> All data below is real, pulled from Peec MCP. Nothing Phone chosen over Attio because: (1) other teams will default to Attio, (2) the "Invisible Champion" data story is stronger, (3) the minimalist hardware blind spot is a perfect guardrail demo moment. 50 prompts, 5 topics, 10 brands.
</div>
<div class="section">
<div class="section-title">What We're Building</div>
<div class="diff-grid">
<div class="diff-card highlight">
<div class="card-tag">Problem</div>
<h3>The Problem</h3>
<p>Challenger brands don't know where they appear in AI-generated answers, who owns the language of their category, or where their biggest blind spots are. Nothing Phone dominates Smartphone Design prompts but is invisible in Minimalist Hardware — the topic most aligned with its brand. Current tools stop at "you are visible here."</p>
</div>
<div class="diff-card highlight">
<div class="card-tag">Product</div>
<h3>Our Product: Presence Rx</h3>
<p>A structured Presence Verdict that turns Peec visibility data into an evidence-graded action brief. Every recommendation comes with receipts: source of record, method agreement, guardrail decision, and allowed claim language.</p>
</div>
</div>
</div>
<div class="section">
<div class="section-title">Punchlines <span class="mini-tag">say these first</span></div>
<div class="punchline-strip">
<div class="punchline-card"><div class="kicker">Core</div><div class="line">Receipts, not vibes.</div><div class="sub">Every action traces back to Peec evidence and method checks.</div></div>
<div class="punchline-card"><div class="kicker">Peec role</div><div class="line">Peec owns the visibility truth.</div><div class="sub">Gemini interprets, Tavily validates public proof, neither overrides Peec.</div></div>
<div class="punchline-card"><div class="kicker">Differentiator</div><div class="line">The no is the feature.</div><div class="sub">Blocked claims prove the system is disciplined, not just generative.</div></div>
<div class="punchline-card"><div class="kicker">Output</div><div class="line">From prompts to Presence Verdict.</div><div class="sub">Prompt clusters become a marketer-ready verdict pack with receipts at every step.</div></div>
</div>
</div>
<div class="section">
<div class="section-title">Executive Snapshot <span class="mini-tag">real Peec data · Nothing Phone project</span></div>
<div class="hero-grid">
<div class="hero-card accent"><div class="number">50</div><div class="label">Prompts Tracked</div></div>
<div class="hero-card blue"><div class="number">5</div><div class="label">Peec Topics</div></div>
<div class="hero-card green"><div class="number">10</div><div class="label">Brands Tracked</div></div>
<div class="hero-card red"><div class="number">20%</div><div class="label">Overall Visibility</div></div>
<div class="hero-card orange"><div class="number">2.4</div><div class="label">Avg Position (#1 when seen)</div></div>
<div class="hero-card blue"><div class="number">4/5</div><div class="label">Topics with Blind Spots</div></div>
</div>
</div>
<div class="section">
<div class="section-title">Pipeline: How It Works <span class="mini-tag">8-step solution flow with gap-type classifier as the new sharp moment</span></div>
<div class="pipeline">
<div class="pipe-step"><div class="pipe-box"><div class="pipe-icon">🔍</div><div class="pipe-label">1. Ingest</div><div class="pipe-detail">Peec MCP snapshot</div><div class="pipe-tool">Peec MCP</div></div><div class="pipe-arrow">→</div></div>
<div class="pipe-step"><div class="pipe-box"><div class="pipe-icon">🌐</div><div class="pipe-label">2. Enrich</div><div class="pipe-detail">Public proof & gaps</div><div class="pipe-tool">Tavily</div></div><div class="pipe-arrow">→</div></div>
<div class="pipe-step"><div class="pipe-box"><div class="pipe-icon">🧠</div><div class="pipe-label">3. Value-Add Metrics</div><div class="pipe-detail">Relevance · trust · topics · trends</div><div class="pipe-tool">Gemini</div></div><div class="pipe-arrow">→</div></div>
<div class="pipe-step"><div class="pipe-box"><div class="pipe-icon">📊</div><div class="pipe-label">4. Competitor Landscape</div><div class="pipe-detail">Combined-metric ownership map</div><div class="pipe-tool">Pipeline</div></div><div class="pipe-arrow">→</div></div>
<div class="pipe-step"><div class="pipe-box" style="background:linear-gradient(135deg,rgba(253,203,110,0.25),rgba(225,112,85,0.18));border:2px solid #fdcb6e;"><div class="pipe-icon">✨</div><div class="pipe-label" style="color:#fdcb6e;">5. Gap-Type Classifier</div><div class="pipe-detail">perception · indexing · volume</div><div class="pipe-tool">Tier 1.5 · demo centerpiece</div></div><div class="pipe-arrow">→</div></div>
<div class="pipe-step"><div class="pipe-box"><div class="pipe-icon">🛡️</div><div class="pipe-label">Guardrails</div><div class="pipe-detail">Grade & block</div><div class="pipe-tool">Method Ladder</div></div><div class="pipe-arrow">→</div></div>
<div class="pipe-step"><div class="pipe-box"><div class="pipe-icon">📝</div><div class="pipe-label">6. Action Brief</div><div class="pipe-detail">Presence Verdict + intervention class</div><div class="pipe-tool">Generator</div></div><div class="pipe-arrow">→</div></div>
<div class="pipe-step"><div class="pipe-box"><div class="pipe-icon">↻</div><div class="pipe-label">Prescription</div><div class="pipe-detail">create_prompt · create_tag</div><div class="pipe-tool">Peec MCP writes</div></div></div>
</div>
<div class="data-note" style="background: rgba(108,92,231,0.08); border-color: rgba(162,155,254,0.4); color: var(--text); margin-top: 1rem;">
<strong>The new sharp moment (step 5):</strong> Tier 1 diagnoses <em>where</em> the brand is invisible. Tier 1.5 classifies <em>what kind of fix</em> each blind spot needs — perception, indexing, or volume/frequency. Each gap type triggers a different intervention class in the action brief. <em>No other Peec wrapper does this.</em>
</div>
<div class="data-note" style="background: rgba(223,230,233,0.08); border: 1px dashed rgba(99,110,114,0.4); color: var(--muted); margin-top: 0.5rem; font-size: 0.85rem;">
<strong>Sneak peek · future direction:</strong> the Lovable webapp also exposes a static <code>/future-directions</code> route — the channel-activation roadmap. Concept-only on the public surface; the actual prototype with permissioned external benchmark data lives outside this repo. See <a href="docs/FUTURE_DIRECTIONS.md" style="color:var(--accent2);">docs/FUTURE_DIRECTIONS.md</a>.
</div>
</div>
<div class="section">
<div class="section-title">Data-To-Solution Flow <span class="mini-tag">what moves through the system</span></div>
<div class="solution-flow">
<div class="flow-lanes">
<div class="lane">
<div class="lane-title">1. Peec Signal</div>
<div class="flow-chip anchor"><strong>Prompt observations</strong><span>Prompt text, answer text, brand mentions, competitor mentions.</span></div>
<div class="flow-chip anchor"><strong>Visibility fields</strong><span>Rank, position, share, model/provider, snapshot id if available.</span></div>
<div class="flow-chip anchor"><strong>Evidence refs</strong><span>Peec refs become the anchor for every recommendation.</span></div>
</div>
<div class="lane">
<div class="lane-title">2. Structure</div>
<div class="flow-chip"><strong>Prompt universe</strong><span>Category, competitor, buying intent, problem-aware, analyst/review.</span></div>
<div class="flow-chip"><strong>Prompt clusters</strong><span>Similar prompts become marketer-readable units.</span></div>
<div class="flow-chip"><strong>Ownership map</strong><span>Who owns each cluster: target, competitor, unclear, or no owner.</span></div>
</div>
<div class="lane">
<div class="lane-title">3. Explain</div>
<div class="flow-chip"><strong>Gemini analysis</strong><span>Themes, missing associations, parent topics, scenario wording.</span></div>
<div class="flow-chip"><strong>Tavily proof</strong><span>Public proof, competitor assets, contradicting evidence, proof gaps.</span></div>
<div class="flow-chip"><strong>Campaign taxonomy</strong><span>Cluster -> parent topic -> campaign type -> campaign category.</span></div>
</div>
<div class="lane">
<div class="lane-title">4. Decide</div>
<div class="flow-chip pass"><strong>Evidence tier</strong><span>Strong, moderate, limited, or blocked.</span></div>
<div class="flow-chip warn"><strong>Decision bucket</strong><span>Act now, test next, monitor, deprioritize, or block.</span></div>
<div class="flow-chip stop"><strong>Claim guardrail</strong><span>Allowed language, safe rewrite, unavailable reason, next evidence.</span></div>
</div>
<div class="lane">
<div class="lane-title">5. Output</div>
<div class="flow-chip pass"><strong>Verdict pack</strong><span>PRESENCE_VERDICT.md, ACTION_BRIEF.md, evidence ledger, manifest.</span></div>
<div class="flow-chip pass"><strong>Presence Rx dashboard</strong><span>Executive snapshot, proof chain, blocked claim, partner-tech story.</span></div>
<div class="flow-chip warn"><strong>PM decisions</strong><span>Best brand, required Peec fields, claim boundaries, partner eligibility.</span></div>
</div>
</div>
<div class="flow-caption">
<span class="caption-pill">Peec = visibility truth</span>
<span class="caption-pill">Gemini = interpretation</span>
<span class="caption-pill">Tavily = public proof</span>
<span class="caption-pill">Guardrails = go/no-go</span>
<span class="caption-pill">Output = Presence Verdict + action brief</span>
</div>
</div>
</div>
<div class="section">
<div class="section-title">Peec Topic Map <span class="mini-tag">real Nothing Phone data · 50 prompts across 5 topics</span></div>
<div class="table-wrap">
<table>
<thead><tr><th>Peec Topic</th><th>Visibility</th><th>SoV</th><th>Position</th><th>Verdict</th></tr></thead>
<tbody>
<tr><td><strong>Smartphone Design</strong><br><span style="font-size:0.78rem;color:var(--muted)">build quality, aesthetics, glyph interface, transparent hardware</span></td><td style="color:var(--green);font-weight:700">72%</td><td style="color:var(--green);font-weight:700">85%</td><td style="color:var(--green);font-weight:700">1.9</td><td><span class="badge strong">owns it</span></td></tr>
<tr><td><strong>Mobile Ecosystem</strong><br><span style="font-size:0.78rem;color:var(--muted)">cross-device, clean software, launcher customization</span></td><td style="color:var(--red);font-weight:700">12%</td><td>7%</td><td>3.8</td><td><span class="badge limited">blind spot — Apple at 72%</span></td></tr>
<tr><td><strong>Consumer Tech Innovation</strong><br><span style="font-size:0.78rem;color:var(--muted)">disruptors, sustainability, transparent design, startup challengers</span></td><td style="color:var(--red);font-weight:700">10%</td><td>5%</td><td>3.7</td><td><span class="badge limited">blind spot — Apple at 45%</span></td></tr>
<tr><td><strong>Minimalist Hardware</strong><br><span style="font-size:0.78rem;color:var(--muted)">clean workspace, desk setups, minimalist tech accessories</span></td><td style="color:var(--red);font-weight:700">6%</td><td>2%</td><td>4.1</td><td><span class="badge blocked">ironic gap — Apple at 39%</span></td></tr>
<tr><td><strong>Wireless Audio</strong><br><span style="font-size:0.78rem;color:var(--muted)">earbuds, noise-canceling, audio quality, Nothing Ear</span></td><td style="color:var(--red);font-weight:700">1%</td><td>0%</td><td>2.0</td><td><span class="badge blocked">invisible — Apple at 53%</span></td></tr>
</tbody>
</table>
</div>
</div>
<div class="section">
<div class="section-title">Proof Chain — Receipts Before Recommendations</div>
<div class="proof-chain">
<div class="proof-step"><div class="proof-dot"></div><div class="proof-content"><div class="proof-label">Recommendation</div><div class="proof-text">Create public content establishing Nothing Phone in minimalist hardware conversations.</div><div class="proof-source">decision_bucket: act_now · allowed_language: "Prioritize this action"</div></div></div>
<div class="proof-step"><div class="proof-dot"></div><div class="proof-content"><div class="proof-label">Claim</div><div class="proof-text">Nothing Phone is absent from minimalist hardware prompts despite being a minimalist brand.</div><div class="proof-source">claim_id: claim:nothing:minimalist:001 · status: actionable</div></div></div>
<div class="proof-step"><div class="proof-dot"></div><div class="proof-content"><div class="proof-label">Peec Evidence</div><div class="proof-text">6% visibility in Minimalist Hardware topic. Apple has 39%. Nothing Phone appears in only 8 of ~145 AI responses in this topic.</div><div class="proof-source">source_of_record: peec · topic: Minimalist Hardware · SoV: 2%</div></div></div>
<div class="proof-step"><div class="proof-dot"></div><div class="proof-content"><div class="proof-label">Public Proof (Tavily)</div><div class="proof-text">Apple dominates "minimalist desk setup" and "clean workspace tech" search results. Nothing Phone has no dedicated minimalist positioning content.</div><div class="proof-source">source_of_record: tavily · proof_gap: confirmed</div></div></div>
<div class="proof-step"><div class="proof-dot"></div><div class="proof-content"><div class="proof-label">Gemini Analysis</div><div class="proof-text">Perception theme: "minimalist design" is associated with Apple, not Nothing. Missing association: "transparent minimalism" as distinct design language.</div><div class="proof-source">source_of_record: gemini_analysis · agreement_score: 3/3</div></div></div>
<div class="proof-step"><div class="proof-dot"></div><div class="proof-content"><div class="proof-label">Guardrail Decision</div><div class="proof-text">evidence_tier: strong · publication_status: publishable · methods agree</div><div class="proof-source">Passed: has_peec_ref, has_public_source, has_parent_topic, method_consensus</div></div></div>
</div>
</div>
<div class="section">
<div class="section-title">Blocked Claim — The No Is The Feature</div>
<div class="blocked-callout">
<div class="blocked-tag">⛔ Blocked — EVIDENCE_CONTRADICTION</div>
<div class="blocked-claim">"Nothing Phone is the go-to minimalist tech brand in AI answers."</div>
<div class="blocked-reason"><strong>Reason:</strong> Peec shows 6% visibility in Minimalist Hardware — Apple has 39%. Nothing Phone appears in fewer than 1 in 15 AI responses about minimalist tech. The brand's identity doesn't match its AI presence.</div>
<div class="safe-rewrite"><strong>Safe rewrite:</strong> "Nothing Phone dominates Smartphone Design (72% visibility, position 1.9) but is nearly invisible in adjacent topics like Minimalist Hardware (6%) and Wireless Audio (1%)."</div>
<div class="next-step"><strong>Next evidence to collect:</strong> Publish minimalist hardware content featuring Nothing Phone's transparent design language. Monitor if AI engines start associating Nothing with the broader minimalist category.</div>
</div>
</div>
<div class="section">
<div class="section-title">Action Brief Preview</div>
<div class="action-brief">
<h3>What To Do This Week</h3>
<div class="action-item"><div class="action-icon" style="color:var(--green)">▶</div><div class="action-text"><strong>Create minimalist hardware positioning content</strong><div class="action-sub">Target: Minimalist Hardware topic (6% vis) · bucket: act_now · biggest ironic gap</div></div></div>
<div class="action-item"><div class="action-icon" style="color:var(--blue)">▶</div><div class="action-text"><strong>Publish Nothing Ear content for wireless audio visibility</strong><div class="action-sub">Target: Wireless Audio topic (1% vis) · bucket: test_next · Apple at 53%</div></div></div>
<div class="action-item"><div class="action-icon" style="color:var(--green)">▶</div><div class="action-text"><strong>Defend Smartphone Design leadership</strong><div class="action-sub">Nothing Phone owns this at 72% vis, 85% SoV, position 1.9 · bucket: protect</div></div></div>
<div class="action-item"><div class="action-icon" style="color:var(--red)">✖</div><div class="action-text"><strong>Do not claim: "Nothing Phone is the go-to minimalist tech brand"</strong><div class="action-sub">Blocked: 6% visibility in Minimalist Hardware · Apple 39% · safe rewrite available</div></div></div>
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<div class="section">
<div class="section-title">How This Is Different</div>
<div class="diff-grid">
<div class="diff-card"><h3>Most AI Visibility Tools</h3><p>"You are mentioned in X% of prompts." A metric without an action. No claim grading, no source of record, no blocked claims.</p></div>
<div class="diff-card highlight"><h3>Presence Rx</h3><p>Visibility signal → evidence quality → source of record → allowed language → action or block decision. Every recommendation is auditable.</p></div>
<div class="diff-card"><h3>Generic Content Generators</h3><p>"Here are 10 blog post ideas." No evidence that the idea is grounded in real AI answer data.</p></div>
<div class="diff-card highlight"><h3>Presence Rx</h3><p>50 prompts → 5 topics → 1 stronghold, 4 blind spots, 1 blocked claim. The Presence Verdict explains what it dropped and why.</p></div>
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<div class="section">
<div class="section-title">Value-Add Layer <span class="mini-tag">what we add on top of Peec, mapped to SCOPE_FINAL tiers</span></div>
<div class="data-note" style="background: rgba(108,92,231,0.08); border-color: rgba(162,155,254,0.4); color: var(--text);">
<strong>Why this matters:</strong> Peec already does visibility analysis, prompt clustering, citation tracking, and even opportunity-scored recommendations (<code>get_actions</code>). To avoid being "just a Peec wrapper," every item below is something Peec does <em>not</em> do today and is in the locked 22-feature scope.
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<div class="value-add-grid">
<div class="value-add-card lit">
<div class="va-head">
<div class="va-num">1</div>
<div class="va-title">Blocked Claim + Safe Rewrite</div>
<span class="va-priority p0">Tier 1 #2</span>
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<div class="va-row"><div class="va-row-label">What</div><div class="va-row-text">"Nothing Phone is the minimalist leader" → BLOCKED. Rules engine, not AI. Demo centerpiece. Data already supports the verdict (6% vs Apple 39%).</div></div>
<div class="va-row"><div class="va-row-label">Why</div><div class="va-row-text">Peec's <code>get_actions</code> is opportunity-scored but never says "do not claim this yet." The "no" is the feature.</div></div>
<div class="va-row"><div class="va-row-label">How</div><div class="va-row-text">Three-field check (input gate, evidence tier, publication status) + decision buckets. Blocked claims register stays visible in <code>CLAIMS_TO_AVOID</code>.</div></div>
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<div class="value-add-card lit">
<div class="va-head">
<div class="va-num">2</div>
<div class="va-title">Proof Chain with Receipts</div>
<span class="va-priority p0">Tier 1 #3</span>
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<div class="va-row"><div class="va-row-label">What</div><div class="va-row-text">Recommendation → claim → Peec evidence → Tavily public proof → Gemini analysis → source-of-record → guardrail decision. Every link auditable.</div></div>
<div class="va-row"><div class="va-row-label">Why</div><div class="va-row-text">Most teams ship a polished marketing brief. Polished briefs read generic. Receipts are credible.</div></div>
<div class="va-row"><div class="va-row-label">How</div><div class="va-row-text">Every claim in <code>EVIDENCE_LEDGER.json</code> carries claim_id, evidence refs, source-of-record, evidence tier, allowed language.</div></div>
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<div class="value-add-card lit">
<div class="va-head">
<div class="va-num">3</div>
<div class="va-title">Multi-Axis Blind-Spot Diagnosis</div>
<span class="va-priority p0">Tier 1 #1, #4, #5, #6</span>
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<div class="va-row"><div class="va-row-label">What</div><div class="va-row-text">Topic / Channel / Engine / Content Type. Most Peec wrappers stop at topic visibility. We diagnose four axes per finding.</div></div>
<div class="va-row"><div class="va-row-label">Why</div><div class="va-row-text">Peec exposes far more than topic visibility. Each axis maps to a different read tool and unlocks differentiated insight.</div></div>
<div class="va-row"><div class="va-row-label">How</div><div class="va-row-text"><code>get_brand_report(dims=topic_id|model_id|country_code)</code> + <code>get_domain_report</code> + <code>get_url_report</code> with gap filter.</div></div>
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<div class="value-add-card lit">
<div class="va-head">
<div class="va-num">4</div>
<div class="va-title">Feedback Loop into Peec (prescription writes)</div>
<span class="va-priority p1">Tier 3</span>
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<div class="va-row"><div class="va-row-label">What</div><div class="va-row-text"><code>create_prompt</code> for DE/GB and gap topics, <code>create_tag</code> for campaigns, <code>create_topic</code> for sub-themes. The system improves the data it depends on.</div></div>