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community.html
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<!DOCTYPE html>
<html lang="en" dir="ltr">
<head>
<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-158755807-1"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag() { dataLayer.push(arguments); }
gtag('js', new Date());
gtag('config', 'UA-158755807-1', { 'anonymize_ip': true });
</script>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>Community Research</title>
<link rel="stylesheet" type="text/css"
href="https://cdnjs.cloudflare.com/ajax/libs/normalize/8.0.0/normalize.min.css">
<link rel="stylesheet" type="text/css" href="css/style-pages.css">
<link href="https://fonts.googleapis.com/css?family=Montserrat:300,400|Open+Sans:600,700&display=swap"
rel="stylesheet">
<script src="https://kit.fontawesome.com/e2ccdfd65b.js" crossorigin="anonymous"></script>
</head>
<body>
<header>
<div class="nav-container">
<nav class="nav-logo">
<ul>
<li><a href="index.html" class="logo">Elysa Smigielski</a></li>
</ul>
</nav>
<div class="navtoggle" id="myNavtoggle">
<nav class="nav-links">
<ul>
<li><a href="https://elysasmigielski.com#projects" class="a2">Projects</a></li>
<li><a href="about.html">About & Approach</a></li>
<li><a href="#contact" onclick="menuContactToggle()">Contact</a></li>
<li><a href="javascript:void(0);" class="icon" onclick="menuToggle()"><i
class="fas fa-bars"></i></a></li>
</ul>
</nav>
</div>
</div>
</header>
<main>
<div class="container">
<div class="row">
<h1>Survey and Workshop Design for Community Research</h1>
</div>
</div>
<div class="row bar2">
<div class="container">
<div class="bar3">
<div class="col-lg-3 col-md-3 col-sm-12 debug-outline">
<h4>Project Timeframe</h4>
<p>October 2015 - January 2019</p>
<h4>My Role</h4>
<p>Project Lead. I was solely responsible for: grant administration,
community and town government coordination, survey and workshop implementation, and
production of the
final town plan</p>
</div>
<div class="col-lg-1 col-md-1 col-sm-12 debug-outline">
<p> </p>
</div>
<div class="col-lg-8 col-md-8 col-sm-12 debug-outline">
<h4>Project Framing</h4>
<p>As a regional/community planner, I was in charge of updating municipal town planning
documents.
The planning office I worked for had, up to my arrival, taken a quantitative and exclusive
approach to
public
comment gathering: their only form of public comment collection was via distribution of
pages long surveys with questions about
demographic
information, and using the resulting information to create charts for the town plans. My
concerns with this approach were: </p>
<ul>
<li>The surveys were created and distributed without first collecting insights via
qualitative
methods</li>
<li>The surveys were garnering low response rates, roughly 5%</li>
<li>The community outreach materials were not sent to all community populations</li>
<li>Attendance at community forum meetings hovered at around 10 people, and functioned more
like focus groups</li>
<li>The resulting charts for the town plan were not conducive to creating actionable
insights
for town governance</li>
</ul>
</div>
</div>
</div>
</div>
<div class="container">
<div class="row">
<h2 class="center">My Qualitative Approach</h2>
<div class="col-lg-2 col-md-2 col-sm-12 debug-outline">
<p> </p>
</div>
<div class="col-lg-8 col-md-8 col-sm-12 debug-outline">
<p>In order to create actionable insights that reflected the needs, goals, and frustrations of the
town residents, I devised a different approach, one that was much more qualitative. </p>
</div>
</div>
<div class="row">
<div class="col-lg-7 col-md-7 col-sm-12 debug-outline">
<h4>Stakeholder Interviews</h4>
<p>The very first step in my new process was conducting numerous interviews with members of the town
governing bodies. I structured these interviews to invesigate what the major themes or
frustrations of the town were. Was it housing? Economic development? The resulting themes would
later
influence the structure and the prompts of the workshops. </p>
<h4>Surveys as an Inclusive Recruitment Tool</h4>
<p>As mentioned above, prior surveys were roughly 5 pages of demographic and census-style questions
that received low response rates.
I opted to redesign the concept of the survey to reflect the need for qualitative insights and
the need for more participation and engagement from the community. The survey was now a dual
function tool: </p>
<ul>
<li>The survey was now a postcard that advertised the community forum as a community dinner and
workshop</li>
<li>The survey postcard was sent to every address with a self addressed return envelope</li>
<li>The survey questions were pared down to just two: 1. What do you love about your town? 2.
What could be improved in town? These questions generated rich qualitative data: themes
about housing, economic development, and infrasturcture that had not come up in my
aforementioned interviews</li>
<li>I had a 30% response rate with the survey</li>
</ul>
</div>
<div class="col-lg-1 col-md-1 col-sm-12 debug-outline">
<p> </p>
</div>
<div class="col-lg-4 col-md-4 col-sm-6 debug-outline">
<p> <img src="img/community/postcards.png" class="img box"> </p>
</div>
</div>
<div class="row">
<div class="col-lg-4 col-md-4 col-sm-6 debug-outline">
<p><img src="img/community/meet2.png" class="img box"> </p>
</div>
<div class="col-lg-1 col-md-1 col-sm-12 debug-outline">
<p> </p>
</div>
<div class="col-lg-7 col-md-7 col-sm-12 debug-outline">
<h4>Participatory Workshops</h4>
<p>The community forum, which once only attracted 10 residents, was now a participatory workshop and
community dinner. I structured these workshops so that each table of 8 chairs contained large
sheets of paper, post-its, sharpies, and a designated notetaker. I facilitated the workshop
session and delivered
conversation prompts related to the rich data that I collected through the interview and survey
process. Attendees were instructed to discuss these prompts, and the designated notetaker helped
ensure that the conversations were recorded. <br> I hosted three such workshops and each
attracted between 60-90 members of the community.
</p>
</div>
</div>
<div class="row">
<div class="col-lg-6 col-md-6 col-sm-12 debug-outline">
<h4>Actionable Insights</h4>
<p>I collated the sentiments of the workshops, and coded it using the Emergent Themes method. I then
presented this analysis to the Planning Commission of the town during our monthly meetings, and
helped the Commission develop a table of actions based on the community's input. I helped the
Commission ensure that the table was actionable by breaking down each goal to its component
tasks, and advised them to set up timeframe stages for each task, to ensure accountability and
completion. </p>
</div>
<div class="col-lg-1 col-md-1 col-sm-12 debug-outline">
<p> </p>
</div>
<div class="col-lg-5 col-md-5 col-sm-6 debug-outline">
<p> <img src="img/community/forum.png" class="img box"> </p>
</div>
</div>
<div class="row">
<div class="col-lg-12 col-md-12 col-sm-12 debug-outline">
<img src="img/community/hubb-forum.png" class="img box">
</div>
</div>
</div>
</main>
<footer id="contact">
<div class="container">
<div>
<h2>Get in Touch</h2>
</div>
<div>
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