diff --git a/gulpfile.babel.js b/gulpfile.babel.js
index a5b016b..bcafd75 100644
--- a/gulpfile.babel.js
+++ b/gulpfile.babel.js
@@ -51,7 +51,8 @@ function pages() {
       root: 'src/pages',
       layouts: 'src/layouts',
       partials: 'src/partials',
-      helpers: 'src/helpers'
+      helpers: 'src/helpers',
+      data: 'src/data'
     }))
     .pipe(inky())
     .pipe(gulp.dest('dist'));
@@ -99,7 +100,7 @@ function server(done) {
 // Watch for file changes
 function watch() {
   gulp.watch('src/pages/**/*.html').on('change', gulp.series(pages, inline, browser.reload));
-  gulp.watch(['src/layouts/**/*', 'src/partials/**/*']).on('change', gulp.series(resetPages, pages, inline, browser.reload));
+  gulp.watch(['src/layouts/**/*', 'src/partials/**/*', 'src/data/**/*']).on('change', gulp.series(resetPages, pages, inline, browser.reload));
   gulp.watch(['../scss/**/*.scss', 'src/assets/scss/**/*.scss']).on('change', gulp.series(resetPages, sass, pages, inline, browser.reload));
   gulp.watch('src/assets/img/**/*').on('change', gulp.series(images, browser.reload));
 }
diff --git a/src/data/data.yml b/src/data/data.yml
new file mode 100644
index 0000000..44e3132
--- /dev/null
+++ b/src/data/data.yml
@@ -0,0 +1,2 @@
+# http://foundation.zurb.com/emails/docs/panini.html#custom-data
+# Your custom data will be available in your email via `data` variable