https://aviary.sh/install is currently served with a application/octet-stream content-type:
$ curl -i https://aviary.sh/install
HTTP/1.1 200 OK
Connection: keep-alive
Content-Length: 1266
Server: GitHub.com
Content-Type: application/octet-stream
...
This means that when I visit https://aviary.sh/install in my browser I get a prompt to download the script.
I never like to run curl https://aviary.sh/install | sudo bash without first eye-balling the script I'm about to execute. Serving that script with text/plain would make it much easier to see what it's actually going to do.