diff --git a/src/subtitle_tool/ai.py b/src/subtitle_tool/ai.py
index 72288d2..1e51a23 100644
--- a/src/subtitle_tool/ai.py
+++ b/src/subtitle_tool/ai.py
@@ -204,19 +204,23 @@ class AISubtitler:
         temperature (float): model temperature
         temperature_adj (float): by how much the model temperature will be
             adjusted for retries after incorrect content generation.
+        media_lang (str): Media language
+        subtitle_lang (str): Subtitle language
         system_prompt (str): system prompt driving the model. There is
             a default prompt already provided, override only if necessary.
     """
 
     model_name: str
     api_key: str
+    subtitle_lang: str
+    media_lang: str = "English"
     delete_temp_files: bool = True
     temperature: float = 0.1
     temperature_adj: float = 0.01
     system_prompt: str = """
         # YOUR ROLE
-        - You work as a transcriber of audio clips for English, delivering perfect transcriptions.
-        - You know many languages,  and you can recognize the language spoken in the audio and write the subtitle accordingly.
+        - You work as a transcriber of audio clips in %s %s, delivering perfect transcriptions %s.
+        - You know many languages, and you can recognize the language spoken in the audio and write the subtitle accordingly.
         - Your work is to take an audio file and output a high-quality, perfect transcription synchronized with spoken dialogue,
         - You strictly follow the JSON format specified, and your output is only the subtitle content in this JSON format.
         - You *DO NOT* subtitle music or music moods.
@@ -298,6 +302,16 @@ class AISubtitler:
     def __post_init__(self):
         self.client = genai.Client(api_key=self.api_key)
         self.metrics = OperationMetrics()
+        subtitle_lang_prompt = ""
+        subtitle_lang_directive = ""
+        if self.subtitle_lang:
+            subtitle_lang_prompt = f"to {self.subtitle_lang}"
+            subtitle_lang_directive = f"in {self.subtitle_lang}"
+        self.system_prompt = self.system_prompt % (
+            self.media_lang,
+            subtitle_lang_prompt,
+            subtitle_lang_directive,
+        )
 
     def _ai_retry_handler(self, exception: BaseException) -> bool:
         """
@@ -554,6 +568,8 @@ def _generate_subtitles(
                     ]
 
                     user_prompt = f"Create subtitles for this audio file that has a duration of {duration} milliseconds"  # noqa: E501
+                    logger.debug(f"User prompt: {user_prompt}")
+                    logger.debug(f"System prompt: {self.system_prompt}")
 
                     response = self.client.models.generate_content(
                         model=self.model_name,
diff --git a/src/subtitle_tool/cli.py b/src/subtitle_tool/cli.py
index 11fe4be..2118062 100755
--- a/src/subtitle_tool/cli.py
+++ b/src/subtitle_tool/cli.py
@@ -125,6 +125,10 @@ def setup_logging(verbose=False, debug=False):
     default=5,
     show_default=True,
 )
+@click.option(
+    "--media-lang", help="Media file language", type=click.STRING, default="English"
+)
+@click.option("--subtitle-lang", help="Language for subtitle output", type=click.STRING)
 def main(
     mediafile: Path,
     api_key: str,
@@ -135,6 +139,8 @@ def main(
     keep_temp_files: bool,
     audio_segment_length: int,
     parallel_segments: int,
+    media_lang: str,
+    subtitle_lang: str,
 ) -> None:
     """Generate subtitles for a media file"""
     setup_logging(debug=debug, verbose=verbose)
@@ -172,7 +178,11 @@ def main(
         click.echo(f"Generating subtitles with {ai_model}...")
 
         subtitler = AISubtitler(
-            api_key=api_key, model_name=ai_model, delete_temp_files=not keep_temp_files
+            api_key=api_key,
+            model_name=ai_model,
+            delete_temp_files=not keep_temp_files,
+            media_lang=media_lang,
+            subtitle_lang=subtitle_lang,
         )
 
         executor = ThreadPoolExecutor(max_workers=parallel_segments)
diff --git a/uv.lock b/uv.lock
index 9c8cae3..ad3047c 100644
--- a/uv.lock
+++ b/uv.lock
@@ -1,5 +1,5 @@
 version = 1
-revision = 2
+revision = 3
 requires-python = ">=3.13"
 
 [[package]]
@@ -492,7 +492,7 @@ wheels = [
 
 [[package]]
 name = "subtitle-tool"
-version = "0.1.52"
+version = "0.1.56"
 source = { editable = "." }
 dependencies = [
     { name = "audioop-lts" },