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📖 Setup Guide

Complete setup instructions for the LinkedIn Content Automation System.

⚡ Prerequisites

Required:

  • AI tool access (Claude, ChatGPT, or similar)
  • 10+ infographics or visual content to analyze
  • LinkedIn account (obviously)

Recommended:

  • Scheduling tool (Buffer, Hootsuite, or LinkedIn native)
  • Image editing tool (Canva, Figma) for creating infographics
  • Spreadsheet for tracking analytics

Not Required:

  • Coding skills
  • Design expertise
  • Large budget

🚀 Step-by-Step Setup

Step 1: Clone or Download This Template

# Option A: Clone with git
git clone https://github.com/[your-username]/linkedin-automation-template
cd linkedin-automation-template

# Option B: Download ZIP from GitHub
# Extract to your preferred location

Step 2: Add Your Infographics

Where to add them:

01-infographics/categorized/
├── metrics/           # Add your metrics/data infographics here
├── topic-1/           # Rename to YOUR topic
├── topic-2/           # Rename to YOUR topic
└── ...

How many do you need?

  • Minimum: 10-15 infographics to start
  • Comfortable: 30-50 infographics
  • Ideal: 100+ infographics

Math:

  • 1 infographic → 4-8 posts
  • 15 infographics = 60-120 posts
  • = 1-2 months of content at 2-4 posts/day

File naming convention:

[topic]-[short-description].jpg

Examples:
metrics-12-key-kpis.jpg
framework-product-market-fit.png
case-study-company-growth.jpg

Step 3: Customize Your Brand Voice

Edit: 02-templates/brand-adapters/personal-brand-TEMPLATE.md

Replace all [brackets] with your information:

### Personality:
- **Your expertise:** [e.g., "15+ years in software engineering"]
- **Your role:** [e.g., "Senior Product Manager at TechCo"]
- **Your approach:** [e.g., "Pragmatic problem solver"]

Define your tone:

✅ [Your characteristic 1: e.g., "Direct and actionable"]
✅ [Your characteristic 2: e.g., "Data-driven"]
✅ [Your characteristic 3: e.g., "Friendly but professional"]

❌ [What to avoid 1: e.g., "Corporate jargon"]
❌ [What to avoid 2: e.g., "Overly technical without context"]

Add your common phrases:

Common phrases you use:
- "[Your phrase 1: e.g., 'After X years in Y...']"
- "[Your phrase 2: e.g., 'Here's what I learned...']"
- "[Your phrase 3: e.g., 'The key insight is...']"

Save this file - it will be used to adapt all AI-generated content to your voice.

Step 4: Update Categories for Your Niche

Current categories (example - game industry):

01-infographics/categorized/
├── metrics/
├── game-design/
├── retention/
├── monetization/
├── roblox/
├── marketing/
├── career/
└── business/

YOUR categories should match YOUR industry:

Example for SaaS:

├── metrics/
├── product-strategy/
├── user-onboarding/
├── pricing/
├── growth/
├── marketing/
├── career/
└── business/

Example for Marketing:

├── metrics/
├── content-strategy/
├── seo/
├── paid-ads/
├── social-media/
├── conversion/
├── career/
└── business/

Rename folders:

cd 01-infographics/categorized/
mv game-design/ YOUR-TOPIC-1/
mv retention/ YOUR-TOPIC-2/
# etc.

Step 5: Track Content Credits

Edit: 01-infographics/credits-EXAMPLE.json

Save as: credits.json (remove -EXAMPLE)

For each infographic, add:

{
  "filename": "your-infographic.jpg",
  "category": "metrics",
  "original_author": "Author Name (if known)",
  "source_url": "https://...",
  "twitter_handle": "@author",
  "linkedin_handle": "linkedin.com/in/author",
  "license": "Creative Commons BY / All Rights Reserved / Unknown",
  "notes": "Where you found it, context, etc.",
  "verified": true,
  "research_priority": "high"
}

Research tips:

  • Use reverse image search (Google Images, TinEye)
  • Check watermarks on images
  • Search for text snippets from the infographic
  • Ask in relevant communities

Why this matters:

  • Professional integrity
  • Avoids legal issues
  • Builds network with original creators
  • Community goodwill

Step 6: Customize Post Templates (Optional)

Current templates work out-of-the-box, but you can customize:

Edit templates in: 02-templates/post-templates/

Available templates:

  1. educational.md - Lists, tips, frameworks
  2. data-driven.md - Benchmarks, numbers, ranges
  3. hot-take.md - Controversial opinions
  4. case-study.md - Real examples, analysis

Customize:

  • Hook styles
  • Body structure
  • CTA patterns
  • Hashtag strategy

Or keep them as-is - they're designed to work generically.

Step 7: Generate Your First Batch

Use the batch generator prompt with your AI tool:

Input to AI (e.g., Claude, ChatGPT):

Generate 4 LinkedIn posts using this infographic about [TOPIC].

Context:
- I'm a [YOUR ROLE] with expertise in [YOUR AREAS]
- My audience is [WHO THEY ARE]
- My tone is [YOUR TONE]

Use the template at: 06-prompts/batch-generator.md

Include my brand voice from: 02-templates/brand-adapters/personal-brand.md

Generate:
1. Educational post
2. Data-driven post
3. Hot take post
4. Case study post

[Describe the infographic or attach image]

AI will generate 4 posts in different formats from the same infographic.

Step 8: Review and Refine

Quality checklist:

  • Does it sound like YOU (not generic AI)?
  • Is there a unique insight from your experience?
  • Is the tone consistent with your brand?
  • Does it provide actionable value?
  • Does the CTA invite real conversation?
  • Are all sources credited properly?
  • Are hashtags relevant to your audience?

Save approved posts to: 03-content-queue/2025-01/week-01/

Step 9: Publish and Track

Schedule posts:

  • Use LinkedIn native scheduling OR
  • Use Buffer, Hootsuite, etc.

Recommended schedule (2 posts/day):

  • Post 1 (9:00 AM): Educational long-form with infographic
  • Post 2 (5:00 PM): Quick insight or hot take

Track in: 07-analytics/engagement-log.csv

Metrics to track:

  • Views
  • Likes
  • Comments
  • Shares
  • DMs/leads generated
  • Follower growth

Step 10: Iterate Based on Data

After 2 weeks (30 posts):

Review analytics:

  • Which topics get most engagement?
  • Which formats perform best?
  • Which times/days are optimal?

Refine your approach:

  • Double down on high performers
  • Adjust templates based on what works
  • Update brand voice if needed

Scale when ready:

  • Start: 2 posts/day
  • After validation: 3 posts/day (if engagement >3%)
  • After optimization: 4 posts/day (if engagement >4%)

🔧 Advanced Configuration

Translation Setup (If Needed)

Edit: 06-prompts/translator.md

Customize for your target language:

  • Replace "español mexicano" with your dialect
  • Adjust cultural references
  • Modify tech term handling

Multi-Brand Setup (Optional)

If you manage multiple brands:

  1. Create brand adapters for each:

    • brand-adapters/brand-a.md
    • brand-adapters/brand-b.md

  2. Use 06-prompts/brand-adapter.md to generate variations

  3. Never mix brands without clear separation

📋 Folder Organization Tips

Monthly organization:

03-content-queue/
├── 2025-01/
│   ├── week-01/
│   │   ├── monday/
│   │   ├── tuesday/
│   │   └── ...
│   ├── week-02/
│   └── ...
└── 2025-02/

Or daily organization:

03-content-queue/
├── 2025-01-15/
├── 2025-01-16/
└── ...

Choose what works for you.

⚠️ Common Issues

Issue 1: Posts Don't Sound Like You

Solution:

  • Spend more time on brand voice file
  • Add more of YOUR characteristic phrases
  • Include examples of your best posts
  • Be more specific about tone

Issue 2: Low Engagement

Solution:

  • Test different post formats
  • Experiment with posting times
  • Try different topics
  • Engage more in comments
  • Make CTAs more specific

Issue 3: Running Out of Content

Solution:

  • Expand infographic library
  • Reuse old posts (after 3+ months)
  • Create new infographics
  • Curate from other sources (with credits)

Issue 4: AI Output Too Generic

Solution:

  • Provide more context to AI
  • Use more specific prompts
  • Include examples of your voice
  • Edit generated content before publishing

✅ Setup Complete Checklist

  • Repo downloaded/cloned
  • 10+ infographics added and categorized
  • Brand voice file customized
  • Categories renamed for your niche
  • Credits system setup
  • First batch generated (10+ posts)
  • 2-3 posts published
  • Analytics tracking started
  • Engagement monitored

Once all checked: You have a working content factory!

🚀 Next Steps

After setup:

  1. See WORKFLOWS.md for daily/weekly processes
  2. See CUSTOMIZATION.md for advanced tweaks
  3. See FAQ.md for common questions

Questions? Issues? Suggestions?

  • Check FAQ.md
  • Review template examples
  • Modify prompts gradually
  • Share your learnings with the community

Setup time: 1-2 hours Result: 1-2 months of content ready to publish

Let's go! 🚀