Merge pull request #3 from lfph/main

update

Author: ellemarcus

branding-task-force/README.md

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+# Branding Project Outline
+
+
+## Goal
+
+Research, design, and ship a Linux Foundation Public Health story, mark, and community-driven website that reflects the organization.
+
+## People & Process
+
+Live by open source rules: post early, post publicly, ask for feedback, iterate.  
+Project lead: Jenny Wanger.   
+Team: Eriol Fox, Ed Warnicke, Juhan Sonin, Chinaza Icheke and you!. 
+
+Ask questions, critique on the LFPH slack.  
+Bi-weekly open forums/meetings (every other Monday at 1p ET). 
+
+## Meeting notes
+
+All meeting notes are available [here](https://github.com/lfph/sig-design/blob/master/branding-task-force/meeting-notes.md).
+
+## Tasks
+
+Start with...
+* The 1-liner: What is LFPH?
+* The 1-pager: What is LFPH, its mission to open source public healthcare
+* Who is our audience?
+
+Next priority:
+* The LFPH mark, the visual symbol(s)
+
+Putting it all together:
+* Presentation materials (email, social, physical, exec storytelling)
+* Updated web presence, drive for community involvement + continual evolution (vs stuck in a CMS)
+
+## Key Dates
+
+Thu 22.Apr
+* plan, task list, funding level, staffing
+
+Thu 6.May
+* audience, 1-liners, vision statement
+
+Thu 20.May =
+* draft concept sketches,
+* 1-liners and vision statement v.02,
+* feedback cycles with key stakeholders
+
+Thu 3.Jun
+* audience, 1-liners, vision statement v.1,
+* concept sketches v.02,
+* broader messaging v.01
+
+Thu 17.Jun 
+* feedback cycles with key stakeholders
+* ... 
+
+Thu 8.Jul
+* packaged materials, ready for public review
+* Draft presentation for LHPF reveal/1st birthday
+
+**Thu 15.Jul.21 = main deadline**
+* Deliver messaging and marks/symbol/logo
+

branding-task-force/meeting-notes.md

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+# Branding Task Force Meeting Notes
+
+### Table of Contents
+[April 12, 2021](https://github.com/lfph/sig-design/blob/master/branding-task-force/meeting-notes.md#april-12-2021)
+
+## April 12, 2021
+
+### Attendees
+- Ed Warnicke
+- Juhan Sonin
+- Eriol Fox Reichelt (err-ol)
+
+### Notes
+- Ed is having trouble, a lot of it has more to do with the collateral available rather than the brand
+- There are definitely website organization issues
+    - Wordpress is an issue, that seems to be a blocker
+- To summarize
+    - We are not good at saying what we do in written forms
+    - Corresponding mark/visual identity that doesn't communiate
+    - The website doesn't communicate well enought
+    - The community cannot manage the website
+- Strong desire to make sure we do an open source design process
+- LFPH brand background (https://lfpublichealth.slack.com/files/T01382K7DLP/F01QH54LWF8?origin_team=T01382K7DLP)
+    - What is the creative direction you have in mind for LFPH brand logo?
+        - we need to communicate openness, collaboration, and be a contemporary-feeling brand. But we are trying to appeal to government agencies, so shouldn’t feel “cutesy” or very out there. Needs to be professional.
+        - Does not need to look or feel like the LF brand itself, though perhaps using one of the LF colors in our brand will help provide a little nod/link between the two
+    - Use cases
+        - So our logo is going to show up in “logo soup” slides pretty often, which means that it would be good if it can stand out from other logos.
+            - For example: https://www.linuxfoundation.org/en/projects/
+            - As a result, needs to be very easily legible both in stacked and horizontal forms
+        - We need branding that can work well for a slide deck with a variety of colors for charts, etc.
+            - https://docs.google.com/presentation/d/1vshL5mprOj6p3eYnoUdUnCNzNHkh95ltuNTr86kU8-g/edit#slide=id.gaeb594928f_0_289
+            - I’ve already had to manufacture colors for our palette because we were only given three shades of blue to begin with
+        - Accessibility is very important - we need to have high-contrast colors and also colors so that colorblind can tell lines apart on our charts.
+        - Social media. Needs to also be converted into a social media avatar for obvious reasons.
+        - Things like our Slack logo to the left here
+- Finding someone to be a design director who really can handle this and have a clear "the buck stops here"
+- Zara's previous work: https://github.com/standardhealth/shr-design/tree/master/SHR%20/logos
+- Order of operations:
+    - Messaging
+    - Visual identity
+    - Website
+        - Community update
+        - Replatforming
+- Key players
+    - Jenny - lead customer
+    - Biz dev - sounding board
+    - Marketing and outreach community - potential participants, providing input
+    - LF creative team
+        - Jenny to investigate budget relationship
+- Homework/next steps
+    - Task list across each component
+        - What the project is and outputs are
+        - Juhan to take lead here
+    - What should be our deadline
+        - Jenny to create a story here
+        - Ideas
+            - HIMSS - August
+            - LFPH anniversary - mid-July
+                - deliver something for this 
+            - November - LF Member meeting
+            - *Decision*: At a minimum, new visual identity to reveal by July 15
+    - Microbudget
+        - Pay people who are volunteering their non-work time
+        - Jenny to investigate 
+    - Jenny to start writing the story document and pulling together the ways we talk about ourselves generally to collaborate
+- Eriol's `An open source design process for logo's and brand`
+    - https://pad.riseup.net/p/Open-source-design-process-keep