Feature Request: Support the enhanced ecommerce Data Layer format

[grantkemp]

This module is excellent - and to make it even better - why don't you change the sample DataLayer format to support the Google recommended , enhanced ecommerce data layer format so users can take advantage of awesome reports such as:

• The Shopping report
  

• The checkout report
  

• The Product Listing report
  

All that needs to be added:
( I can add the exactly JS for magento if needed)

The starting ones that I would use are: ( hyperlinked to sample calls)

• Cat Page - Product Impressions
• Cat Page - Product Click
• PDP Page - ProductDetail
• PDP Page - Add to Cart
• Checkout - Checkout Call
• Order Confirmation - Purchase call

[alexkoepke]

Hey @grantkemp,
Can you site the "Google recommended , enhanced ecommerce data layer format" you are referring to?

[grantkemp]

Hi @alex-koepke - If you look at the bottom of the issue above- I included a section where I list each page and hyperlinked each page to the relevant place in the documentation.
The whole page is found here:
https://developers.google.com/tag-manager/enhanced-ecommerce

eg Product Detail page should have the following markup:
( I customized the code based on my local instance, but I am happy to do the same for the other snippets, if needed. Have done these implementations loads - but mainly on Magento Enterprise)

 dataLayer.push({
   'ecommerce': {
     'detail': {
       'actionField': {'list': 'Category'},    // 'detail' actions have an optional list property.
       'products': [{
         'name': 'Death Star Lego,         
         'id': '1223213', // Sku
         'price': '15.25',
         'category': 'Toys' // If magento has multiple categories - just pick the first in the array
        }]
      }
    }
 });

[srenon]

@grantkemp @alexkoepke ... Not sure if I will have the time to fully implement EE. Keep in mind that you could also accomplish EE using a Google Analytics extension.

[grantkemp]

@srenon - I have found some workarounds for some of the data- and manually adding the code.
If you can do the addToCart - then I think we are probably ok to do the rest in GTM - and you will have a more powerful project.

Others can add the other features as more people use it
@srenon agreed I could use GA extension - but GTM is infinitely more powerful and flexible for most businesses.

If you are doing real business then GTM is the only way to go.

[grantkemp]

@srenon if you want a hand - drop me a line. I am happy to help out.

[srenon]

@grantkemp ... Sure.

My main focus is M2 and I took over 60 hours to implement this in M2

[grantkemp]

nice work - do you want to setup an instance on something like magecloud - then I am happy to run through it ( if needed)