diff --git a/cargo-insta/src/cli.rs b/cargo-insta/src/cli.rs
index f493d0d3..4195b40d 100644
--- a/cargo-insta/src/cli.rs
+++ b/cargo-insta/src/cli.rs
@@ -173,6 +173,9 @@ struct TestRunnerOptions {
     /// Build for the target triple
     #[arg(long)]
     target: Option<String>,
+    /// Do not run `cargo test --doc` after `cargo nextest`, even if test specifiers would otherwise include doctests.
+    #[arg(long, short = 'N')]
+    disable_nextest_doctest: bool,
 }
 
 #[derive(Args, Debug)]
@@ -1012,6 +1015,9 @@ fn prepare_test_runner<'snapshot_ref>(
         None
     };
     let mut prevents_doc_run = false;
+    if cmd.test_runner_options.disable_nextest_doctest {
+        prevents_doc_run = true;
+    }
     if cmd.target_args.all || cmd.target_args.workspace {
         proc.arg("--all");
     }