This is a good start to moving away from XML/XSD - justing wondering if there might be value in looking into Protocol Buffers. My concern with JSON is the loss of a schema data structure (no XSD). The use of Protocol Buffers would allow for more code generation options and provide guidance on the data structures. I believe most of the libraries provide options for serializing/deserializing in both binary and JSON. Other data structures to keep in mind are CBOR and BSON. If the goal of having a NAMM standard to transmit data across systems one consideration to keep in mind would be message sizes. If the NAMM Standards wish to use a schema-less data structure I would be interested in exploring options for supportive documentation generation.
References:
Edited: revising my statement about schema-less I see in the JSON a link to http://json-schema.org/