diff --git a/openshift/install.sh b/openshift/install.sh
index bedb3c54d..611e67625 100755
--- a/openshift/install.sh
+++ b/openshift/install.sh
@@ -23,7 +23,7 @@ function install_eventing_with_mesh() {
     pushd $operator_dir || return $?
 
     export ON_CLUSTER_BUILDS=true
-    export DOCKER_REPO_OVERRIDE=image-registry.openshift-image-registry.svc:5000/openshift-marketplace
+    export DOCKER_REPO_OVERRIDE=image-registry.openshift-image-registry.svc:5000/openshift-serverless-builds
 
     make OPENSHIFT_CI="true" SCALE_UP=5 TRACING_BACKEND=zipkin generated-files images install-certmanager install-strimzi install-kafka-with-mesh || return $?