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Add example content from the actual book.
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‎example/TheLanguageOfContentStrategy.xml

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<?xml version="1.0" encoding="UTF-8"?>
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<languageBook xmlns="http://www.oxygenxml.com/ns/languageBook">
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<title>The Language of Content Strategy</title>
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<section>
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<title>Core Concepts</title>
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<abstract>
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<p>This section covers the foundational terms that underpin the
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discipline of content strategy. These concepts become the shot
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of thread that strengthens the fabric of work built upon it.
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Understanding these concepts and their importance enhances the
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understanding of the entire lexicon and of the work before us as
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practitioners.</p>
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</abstract>
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<topics>
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<topicref href="topics/Content.xml"/>
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<topicref href="topics/ContentStrategy.xml"/>
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<topicref href="topics/ContentLifecycle.xml"/>
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<topicref href="topics/ContentStandard.xml"/>
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<topicref href="topics/Findability.xml"/>
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<topicref href="topics/ContentQualityAssurance.xml"/>
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</topics>
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</section>
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<section>
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<title>Core Deliverables</title>
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<abstract>
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<p>Content strategy projects can take on many forms, to solve a
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great range of business problems. At the heart of the practice,
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however, are some common project deliverables. These are by no
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means an absolute set of deliverables, but they are some of the
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most common ones. These deliverables create a baseline
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understanding of the content in a project: the current state,
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the desired outcomes, and the analyses done to discover
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gaps.</p>
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</abstract>
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<topics>
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<topicref href="topics/ContentBrief.xml"/>
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<topicref href="topics/RequirementsMatrix.xml"/>
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</topics>
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</section>
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</languageBook>
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‎example/topics/Content.xml

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<?xml version="1.0" encoding="UTF-8"?>
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<topic xmlns="http://www.oxygenxml.com/ns/languageBook">
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<author>Scott Abel</author>
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<term>Content </term>
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<what>Any text, image, video, decoration, or user-consumable elements that contribute to
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comprehension.</what>
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<why>Content is the single most-used way of understanding an organization's products or services,
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stories, and brand.</why>
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<bio>
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<p>Known as <link href="http://www.thecontentwrangler.com/">The
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Content Wrangler</link>, Scott Abel is an internationally
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recognized global content strategist, lecturer at the University
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of California, Berkeley, <link
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href="http://www.ischool.berkeley.edu/people/faculty">School of
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Information</link>, <link
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href="http://www.econtentmag.com/Authors/4218-Scott-Abel.htm"
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>EContent Magazine</link> columnist, and a vibrant speaker
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frequently employed at content industry events. He co-produces
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several content industry events including <link
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href="http://www.contentstrategyworkshops.com/">Content Strategy
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Workshops</link> and the <link
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href="http://www.intelligentcontentconference.com/">Intelligent
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Content Conference</link>. Scott’s message is clear: Content is
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a business asset worth managing efficiently and effectively. He
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works to help content-heavy organizations adopt the tools,
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technologies, and techniques needed to connect content to
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customers.</p>
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</bio>
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<picture href="../images/scottProfilePhoto.png"/>
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<email>[email protected]</email>
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<website>www.thecontentwrangler.com</website>
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<twitter>@scottable</twitter>
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<linkedin>http://www.linkedin.com/in/scottabel</linkedin>
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<facebook>https://www.facebook.com/scottpatrickabel</facebook>
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<description>
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<p>Content can be described in several ways, some technical, others
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conceptual:</p>
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<list>
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<item>
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<p><strong>Contextualized data:</strong> Data is a context-free
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value; content has enough context to aid with consumer
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comprehension. For example, the number “12” is merely data.
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Adding context to the data, such as 12th month or 12 years
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old, imbues the data with meaning and creates content.</p>
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</item>
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<item>
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<p><strong>The stuff inside a container:</strong> In a world
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where content is virtually always touched by technology, this
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means content is between a set of standardized markup tags,
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allowing technology to automate the processing of content.</p>
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</item>
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<item>
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<p><strong>An extension of the user experience:</strong> Content
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is the treasure at the end of the treasure hunt. Without good
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content, the best user experience falls flat.</p>
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</item>
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</list>
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<p>Most importantly, <emphasis>content is a business
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asset</emphasis> that we use to communicate with our customers,
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prospects, and investors. Content is how we communicate our brand,
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how we acquire and retain customers, how we drive our reputations,
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and how we build a social enterprise. It is the lifeblood of any
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organization. </p>
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<p>To develop effective content strategies, it is important to
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understand both the editorial and technical sides of content.</p>
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<list>
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<item>
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<p>Editorially, content should be relevant, accurate,
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informative, timely, and engaging and should conform to
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editorial standards.</p>
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</item>
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<item>
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<p>Technically, content should be standards-based, use
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well-formed schemas, be semantically rich for filtering and
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findability, and be structured to support automated
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delivery.</p>
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</item>
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</list>
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<p>This allows content to be converged, integrated, and
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syndicated—all important aspects of leveraging content to its
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fullest potential.</p>
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</description>
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<resources>
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<p><link href="http://xmlpress.net/publications/the-content-pool/"
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>The Content Pool: Leveraging Your Company’s Largest Hidden
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Asset</link> by Alan J. Porter (XML Press)</p>
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<p><link href="http://www.contentiscurrency.com/">Content is
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Currency: Developing Powerful Content for Web and Mobile</link>
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by Jon Wuebben (Nicholas Brealey Publishing)</p>
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</resources>
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<audio>https://soundcloud.com/theaudiowrangler/content</audio>
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</topic>

‎example/topics/ContentBrief.xml

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<?xml version="1.0" encoding="UTF-8"?>
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<topic xmlns="http://www.oxygenxml.com/ns/languageBook">
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<author>Colleen Jones</author>
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<term>Content Brief</term>
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<what>A summary or statement of your plan for a content project. For
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large projects, a content brief summarizes your plan for each
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project phase.</what>
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<why>By clearly answering key questions about your content, the
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content brief reduces the risk of content issues causing delays. The
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brief also makes communicating about content during the project
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faster, easier, and more effective.</why>
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<bio>
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<p>As principal of Content Science and author of the top-selling
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industry book, <link
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href="http://content-science.com/clout-the-book">Clout</link>,
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Colleen Jones has advised organizations ranging from Dell to The
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Coca-Cola Company to Wiley. With an M.A. and over 15 years of
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experience, Colleen regularly speaks at industry conferences
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around the world and gives guest lectures for academic
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institutions.</p>
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</bio>
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<picture href="../images/cjonesProfilePhoto.png"/>
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<email>[email protected]</email>
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<website>http://content-science.com</website>
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<twitter>@leenjones</twitter>
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<linkedin>www.linkedin.com/in/leenjones</linkedin>
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<facebook/>
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<description>
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<p>Content strategists need this term and, more importantly, this
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tool so they can communicate effectively about content throughout
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a project or project phase. The content brief aligns everyone
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involved in content around the vision or goal and the approach to
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achieving it. As a project progresses, when questions arise, new
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people get involved, or your team must make decisions, the content
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brief will help everyone involved stay true to the content vision
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and approach.</p>
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<p>Typically, the content brief answers the six W and H questions
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including (but not limited to):</p>
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<list>
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<item>
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<p>What are we trying to achieve with content? </p>
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</item>
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<item>
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<p>Why are we trying to achieve it—to meet what business or
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organizational purpose? </p>
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</item>
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<item>
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<p>Who is our audience? </p>
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</item>
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<item>
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<p>Who will be involved in planning, creating, and maintaining
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content? </p>
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</item>
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<item>
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<p>When will our audience need or expect content? </p>
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</item>
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<item>
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<p>When will we plan, create, and maintain content? </p>
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</item>
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<item>
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<p>Where do our audiences need or expect content and in what
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formats? </p>
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</item>
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<item>
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<p>How will we structure our content for our content management
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system?</p>
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</item>
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</list>
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<p>Do not assume that a creative brief, a design brief, or a
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technology brief will cover content! Usually, those briefs leave
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content out or address only certain aspects of content. Content is
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critical to most projects, and content is often complex and
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involves many stakeholders. Therefore, content deserves its own
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brief. </p>
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</description>
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<resources>
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<p><link href="http://content-science.com/clout-the-book/">Clout:
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The Art + Science of Influential Web Content</link></p>
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</resources>
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<audio>https://soundcloud.com/theaudiowrangler/12-content-brief-content-strategy-term-of-the-week</audio>
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</topic>

‎example/topics/ContentLifecycle.xml

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<?xml version="1.0" encoding="UTF-8"?>
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<topic xmlns="http://www.oxygenxml.com/ns/languageBook">
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<author>Robert Rose</author>
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<term>Content Lifecycle</term>
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<what>The process that defines the series of changes in the life of
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any piece of content, including reproduction, from creation
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onward.</what>
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<why>Content creates meaning; the content lifecycle creates a
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repeatable process that defines how meaningful communication will be
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managed.</why>
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<bio>
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<p>Robert Rose helps marketers become stellar storytellers. He is
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the Chief Strategist for the <link
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href="http://www.contentmarketinginstitute.com/">Content
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Marketing Institute</link>, and Senior Contributing Analyst for
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<link href="http://www.digitalclaritygroup.com/">Digital Clarity
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Group</link>. Robert is the author of the industry-leading book
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<link href="http://managingcontentmarketing.wordpress.com/"
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>Managing Content Marketing</link>, which spent two weeks as a
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top 10 marketing book on <link href="http://amazon.com/"
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>Amazon.com</link>.</p>
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</bio>
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<picture href="../images/rroseProfilePhoto.png"/>
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<email>[email protected]</email>
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<website>http://www.robert-rose.com</website>
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<twitter>@Robert_Rose</twitter>
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<linkedin>http://www.linkedin.com/in/robrose</linkedin>
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<facebook>http://www.Facebook.com/TheRobertRose</facebook>
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<description>
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<p>The content lifecycle includes five general stages:</p>
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<list>
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<item>
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<p>Strategic analysis </p>
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</item>
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<item>
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<p>Content collection </p>
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</item>
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<item>
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<p>Content management </p>
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</item>
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<item>
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<p>Publication and post-publication maintenance </p>
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</item>
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<item>
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<p>Preservation or re-purposing of content and a loop back to
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analysis for the next cycle</p>
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</item>
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</list>
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<p>Content is a business asset that should be managed as carefully
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as any product or differentiating intellectual property. An
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organization’s ability to have efficient and effective management
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of its content through the entire lifecycle can mean the
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difference between success and failure.</p>
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<p>The stages within the content lifecycle can have sub-stages that
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depend on the origins, purposes, and governance models of the
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content. These may include sub-stages that support specific
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channels such as web content, print, or email or specific formats
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of content such as spoken word, video, text, or images.</p>
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<p>It is less important what the stages are called and more
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important that the practitioner have a unified process for
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managing the entirety of the lifecycle. As Ann Rockley wrote in
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her seminal work, <link
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href="http://www.managingenterprisecontent.com/">Managing
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Enterprise Content: A Unified Content Strategy</link>, to
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counter content silos, the practitioner should create “a
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repeatable method of identifying all content requirements up
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front, creating consistently structured content for reuse,
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managing that content in a definitive source, and assembling
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content on demand to meet your customer’s needs.”</p>
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</description>
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<resources>
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<p><link
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href="http://www.gollner.ca/2013/09/the-content-lifecycle.html"
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>The Content Lifecycle</link> by Joe Gollner</p>
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</resources>
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<audio>https://soundcloud.com/theaudiowrangler/content-lifecycle</audio>
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</topic>

‎example/topics/ContentQualityAssurance.xml

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<?xml version="1.0" encoding="UTF-8"?>
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<topic xmlns="http://www.oxygenxml.com/ns/languageBook">
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<author>Laurence Dansokho</author>
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<term>Content Quality Assurance</term>
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<what>A systematic process to ensure that content meets specified
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requirements before publishing.</what>
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<why>To measure the quality of the content creation process and ensure
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that content deliverables are completed with an acceptable level of
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quality.</why>
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<bio>
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<p>Laurence Dansokho is Tools and Process Manager at <link
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href="http://www.ebay.com/">eBay</link>, responsible for global
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content process optimization and quality control. She graduated in
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journalism at the University of Leipzig, has quality management
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experience, including a Six Sigma Yellow Belt and certification in
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<link
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href="http://www.iso.org/iso/catalogue_detail?csnumber=46486"
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>ISO 9001:2008 Quality Management</link>, and is also a
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certified Usability Practitioner. </p>
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</bio>
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<picture href="../images/ldansokhoProfilePhoto.png"/>
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<email>[email protected]</email>
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<website/>
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<twitter>@LaurenceFD</twitter>
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<linkedin>http://www.linkedin.com/pub/laurence-dansokho/8/344/a22</linkedin>
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<facebook/>
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<description>
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<p>Content quality assurance is a key component of content quality
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management. Quality assurance focuses on the processes you use to
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develop content, ensuring that your content creation processes
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produce quality deliverables. Content quality assurance
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comprises:</p>
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<list>
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<item>
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<p><strong>Content creation processes:</strong> For example,
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authoring and page building processes.</p>
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</item>
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<item>
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<p><strong>Quality standards and stakeholder
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expectations:</strong> For example, tone and voice
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compliance, style guide compliance, link standards, and
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content accuracy.</p>
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</item>
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<item>
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<p><strong>Quality assurance activities that monitor content
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creation:</strong> For example, quality audits, reviews
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against authoring guidelines, peer reviews, subject matter
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expert reviews, page load time tests, link tests, and
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usability tests.</p>
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</item>
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<item>
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<p><strong>Quality assurance scheduling:</strong> For example,
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schedules for how often and when quality assurance activities
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will be performed.</p>
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</item>
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</list>
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<p>Quality targets depend on the project, and you need to identify
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targets for each content deliverable. You can create a content
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quality scorecard, which could indicate fail/pass or a way to rank
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the issues. This will help you prioritize and identify improvement
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opportunities.</p>
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</description>
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<resources/>
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<audio>https://soundcloud.com/theaudiowrangler/content-quality-assurance</audio>
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</topic>

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