diff --git a/src/morphdom.js b/src/morphdom.js
index f978372..64cd697 100644
--- a/src/morphdom.js
+++ b/src/morphdom.js
@@ -236,6 +236,27 @@ export default function morphdomFactory(morphAttrs) {
       }
     }
 
+    function morphText(fromNode, toNode) {
+      var fromText = fromNode.nodeValue;
+      var toText = toNode.nodeValue;
+
+      if (fromText === toText) {
+        return;
+      }
+
+      // Handle incremental update case
+      if (fromNode.nodeType === TEXT_NODE && toText.startsWith(fromText)) {
+        var appendedText = toText.substring(fromText.length);
+        fromNode.after(appendedText);
+        fromNode.parentNode.normalize();
+        return;
+      }
+
+      // Simply update nodeValue on the original node to
+      // change the text value
+      fromNode.nodeValue = toText;
+    }
+
     function morphChildren(fromEl, toEl) {
       var skipFrom = skipFromChildren(fromEl, toEl);
       var curToNodeChild = toEl.firstChild;
@@ -336,12 +357,7 @@ export default function morphdomFactory(morphAttrs) {
             } else if (curFromNodeType === TEXT_NODE || curFromNodeType == COMMENT_NODE) {
               // Both nodes being compared are Text or Comment nodes
               isCompatible = true;
-              // Simply update nodeValue on the original node to
-              // change the text value
-              if (curFromNodeChild.nodeValue !== curToNodeChild.nodeValue) {
-                curFromNodeChild.nodeValue = curToNodeChild.nodeValue;
-              }
-
+              morphText(curFromNodeChild, curToNodeChild);
             }
           }
 
@@ -426,9 +442,7 @@ export default function morphdomFactory(morphAttrs) {
         }
       } else if (morphedNodeType === TEXT_NODE || morphedNodeType === COMMENT_NODE) { // Text or comment node
         if (toNodeType === morphedNodeType) {
-          if (morphedNode.nodeValue !== toNode.nodeValue) {
-            morphedNode.nodeValue = toNode.nodeValue;
-          }
+          morphText(morphedNode, toNode);
 
           return morphedNode;
         } else {
diff --git a/test/browser/test.js b/test/browser/test.js
index 146d4be..a4fcf4e 100644
--- a/test/browser/test.js
+++ b/test/browser/test.js
@@ -1657,6 +1657,84 @@ describe('morphdom' , function() {
        expect(noUpdateParentBefore.isSameNode(noUpdateBefore.parentNode)).to.equal(false);
      });
 
+     it('should preserve text selection during incremental updates', () => {
+       // Initial setup
+       var fromEl = document.createElement('div');
+       var initialText = 'Hello world';
+       fromEl.textContent = initialText;
+       document.body.appendChild(fromEl);
+
+       // Create and set selection
+       var selection = window.getSelection();
+       var range = document.createRange();
+       range.setStart(fromEl.firstChild, 0);
+       range.setEnd(fromEl.firstChild, 5); // Select "Hello"
+       selection.removeAllRanges();
+       selection.addRange(range);
+
+       // Create target node with incremental update
+       var toEl = document.createElement('div');
+       toEl.textContent = 'Hello world, how are you?';
+
+       // Apply morphdom with incremental update option
+       morphdom(fromEl, toEl);
+
+       // Verify selection is preserved
+       var updatedSelection = window.getSelection();
+       expect(updatedSelection.toString()).to.equal('Hello');
+       expect(fromEl.textContent).to.equal('Hello world, how are you?');
+     });
+
+     it('should handle multiple incremental updates correctly', () => {
+       var fromEl = document.createElement('div');
+       fromEl.textContent = 'Start';
+       document.body.appendChild(fromEl);
+
+       // Create and set selection
+       var selection = window.getSelection();
+       var range = document.createRange();
+       range.setStart(fromEl.firstChild, 0);
+       range.setEnd(fromEl.firstChild, 5);
+       selection.removeAllRanges();
+       selection.addRange(range);
+
+       // Perform multiple updates
+       var updates = [
+         'Start with',
+         'Start with more',
+         'Start with more text',
+         'Start with more text!!!',
+       ];
+
+       updates.forEach(text => {
+         var toEl = document.createElement('div');
+         toEl.textContent = text;
+
+         morphdom(fromEl, toEl);
+
+         // Verify text content after each update
+         expect(fromEl.textContent).to.equal(text);
+       });
+
+       // Verify final selection
+       expect(window.getSelection().toString()).to.equal('Start');
+     });
+
+     it('should properly normalize DOM after incremental updates', () => {
+       var fromEl = document.createElement('div');
+       fromEl.textContent = 'Initial';
+
+       var toEl = document.createElement('div');
+       toEl.textContent = 'Initial text with more content';
+
+       morphdom(fromEl, toEl);
+
+       // Verify that we have a single text node after normalization
+       expect(fromEl.childNodes.length).to.equal(1);
+       expect(fromEl.childNodes[0].nodeType).to.equal(3); // TEXT_NODE
+       expect(fromEl.textContent).to.equal('Initial text with more content');
+     });
+
      xit('should reuse DOM element with matching ID and class name (2)', function() {
          // NOTE: This test is currently failing. We need to improve the special case code
          //       for handling incompatible root nodes.
diff --git a/test/fixtures/autotest/incremental-text/from.html b/test/fixtures/autotest/incremental-text/from.html
new file mode 100644
index 0000000..bc090af
--- /dev/null
+++ b/test/fixtures/autotest/incremental-text/from.html
@@ -0,0 +1,5 @@
+test1
+<span>test2</span>
+test3
+<span></span>
+test4
\ No newline at end of file
diff --git a/test/fixtures/autotest/incremental-text/to.html b/test/fixtures/autotest/incremental-text/to.html
new file mode 100644
index 0000000..5415a79
--- /dev/null
+++ b/test/fixtures/autotest/incremental-text/to.html
@@ -0,0 +1,5 @@
+test1 FOO
+<span>test2 BAR</span>
+test3 FOO
+<span>BAR</span>
+test4 FOO
\ No newline at end of file