From 41ccdc5bb5a02a2497a1f370dc70709f95678dad Mon Sep 17 00:00:00 2001 From: Patrick McCann Date: Thu, 12 Dec 2024 13:45:32 -0500 Subject: [PATCH 1/6] Create id_lift_measurement.html --- .../gpt/id_lift_measurement.html | 120 ++++++++++++++++++ 1 file changed, 120 insertions(+) create mode 100644 integrationExamples/gpt/id_lift_measurement.html diff --git a/integrationExamples/gpt/id_lift_measurement.html b/integrationExamples/gpt/id_lift_measurement.html new file mode 100644 index 00000000000..c179f462284 --- /dev/null +++ b/integrationExamples/gpt/id_lift_measurement.html @@ -0,0 +1,120 @@ + + + + + Measure lift of ID Example + + + + + + + + + + + + + +

Rewarded Interest ID Example

+ +

Generated IDs:

+

+
+
Generated EIDs

+

+
+
+

From 9bf5cbf9ce7489bde75c752dc4817cf97016253b Mon Sep 17 00:00:00 2001
From: Patrick McCann 
Date: Thu, 12 Dec 2024 13:53:00 -0500
Subject: [PATCH 2/6] Update id_lift_measurement.html

---
 .../gpt/id_lift_measurement.html              | 21 +++++++++++++++++++
 1 file changed, 21 insertions(+)

diff --git a/integrationExamples/gpt/id_lift_measurement.html b/integrationExamples/gpt/id_lift_measurement.html
index c179f462284..f7eed8410b5 100644
--- a/integrationExamples/gpt/id_lift_measurement.html
+++ b/integrationExamples/gpt/id_lift_measurement.html
@@ -115,6 +115,27 @@ 
Generated IDs:

 
 
Generated EIDs

 

+  
+    
Instructions

+    
    
+        
  1. Ensure that the `IDMOD_REPORTING_KEY` is defined in the code as a key to measure the performance.
    2. 
+        
  2. In Google Ad Manager (GAM), create a report with the following setup:
+            
      
+                
    • Dimensions: Ad Unit, Key-Value Targeting (e.g., the IDMOD_REPORTING_KEY).
      • 
+                
    • Metrics: Impressions, Clicks, Revenue.
      • 
+                
    • Filters: Ensure that targeting for id_mod1 is included in the report.
      • 
+            
    
+        
    3. 
+        
  3. Analyze the report:
+            
      
+                
    • Compare performance for `t1` (treatment group) versus `t0` (control group) values of the key.
      • 
+                
    • Calculate lift using the formula: 
+                    
      Lift (%) = ((Treatment Metric - Control Metric) / Control Metric) * 100
      
+                    Replace "Metric" with Impressions, Clicks, or Revenue as needed.
+                
      • 
+            
    
+        
    4. 
+    

 
 
 

From f7788cd16ccdb0118a82c8de6be6a1e1e8948775 Mon Sep 17 00:00:00 2001
From: Patrick McCann 
Date: Thu, 12 Dec 2024 13:57:34 -0500
Subject: [PATCH 3/6] Update id_lift_measurement.html

---
 .../gpt/id_lift_measurement.html              | 103 ++++++++++--------
 1 file changed, 56 insertions(+), 47 deletions(-)

diff --git a/integrationExamples/gpt/id_lift_measurement.html b/integrationExamples/gpt/id_lift_measurement.html
index f7eed8410b5..6d5d450a90b 100644
--- a/integrationExamples/gpt/id_lift_measurement.html
+++ b/integrationExamples/gpt/id_lift_measurement.html
@@ -2,9 +2,13 @@
 
 
 
-    Measure lift of ID Example
+    Measure Lift of Multiple ID Modules
     
-    
 
-    
+    
+
+    
Measure Lift of Multiple ID Modules

 
-
Rewarded Interest ID Example

+    
Generated IDs:

+    

 
-
Generated IDs:

-

+    
Generated EIDs:

+    

 
-
Generated EIDs

-

-  
+    
     
Instructions

     
    
-        
  1. Ensure that the `IDMOD_REPORTING_KEY` is defined in the code as a key to measure the performance.
    2. 
+        
  2. Ensure that the `abg` key is set in GAM targeting. Each value will be a combination of `id1:t0 or t1`, `id2:t0 or t1`, and `id3:t0 or t1`.
    3. 
         
  3. In Google Ad Manager (GAM), create a report with the following setup:
             
      
-                
    • Dimensions: Ad Unit, Key-Value Targeting (e.g., the IDMOD_REPORTING_KEY).
      • 
-                
    • Metrics: Impressions, Clicks, Revenue.
      • 
-                
    • Filters: Ensure that targeting for id_mod1 is included in the report.
      • 
+                
    • Dimensions: Ad Unit, Key-Value Targeting (`abg`).
      • 
+                
    • Metrics: Impressions, Clicks, Revenue.
      • 
+                
    • Filters: Include the `abg` key in the report.
      • 
             
    
         
    4. 
-        
  4. Analyze the report:
+        
  5. Analyze the report for each ID module:
             
      
-                
    • Compare performance for `t1` (treatment group) versus `t0` (control group) values of the key.
      • 
-                
    • Calculate lift using the formula: 
+                
    • Filter by combinations of `t1` (treatment) and `t0` (control) for each ID module (e.g., `id1:t1`, `id1:t0`).
      • 
+                
    • Compare performance metrics (Impressions, Clicks, Revenue) for the `t1` vs. `t0` values.
      • 
+                
    • Calculate lift for each module using the formula:
                     
      Lift (%) = ((Treatment Metric - Control Metric) / Control Metric) * 100
      
-                    Replace "Metric" with Impressions, Clicks, or Revenue as needed.
+                    Replace "Metric" with the relevant performance metric.
                 
      • 
             
    
         
    6. 

From db6e56999dccfe612f171484a7c5271be87b02f3 Mon Sep 17 00:00:00 2001
From: Patrick McCann 
Date: Thu, 12 Dec 2024 14:00:17 -0500
Subject: [PATCH 4/6] Update id_lift_measurement.html

---
 integrationExamples/gpt/id_lift_measurement.html | 6 ------
 1 file changed, 6 deletions(-)

diff --git a/integrationExamples/gpt/id_lift_measurement.html b/integrationExamples/gpt/id_lift_measurement.html
index 6d5d450a90b..ac1aeaac112 100644
--- a/integrationExamples/gpt/id_lift_measurement.html
+++ b/integrationExamples/gpt/id_lift_measurement.html
@@ -117,12 +117,6 @@
 
     
    Measure Lift of Multiple ID Modules
    
 
-    
    Generated IDs:
    
-    
    
-
-    
    Generated EIDs:
    
-    
    
-
     
     
    Instructions
    
     
      

From f197c0a1c145f7e36dc9c4e810fe0af17ebddf82 Mon Sep 17 00:00:00 2001
From: Patrick McCann 
Date: Thu, 12 Dec 2024 14:06:45 -0500
Subject: [PATCH 5/6] Update id_lift_measurement.html

---
 .../gpt/id_lift_measurement.html              | 43 ++++++++++++++++---
 1 file changed, 36 insertions(+), 7 deletions(-)

diff --git a/integrationExamples/gpt/id_lift_measurement.html b/integrationExamples/gpt/id_lift_measurement.html
index ac1aeaac112..220fbf47f8c 100644
--- a/integrationExamples/gpt/id_lift_measurement.html
+++ b/integrationExamples/gpt/id_lift_measurement.html
@@ -5,7 +5,20 @@
     Measure Lift of Multiple ID Modules