Hello,
I suggest a note in following section https://github.com/redhat-developer/rpm-packaging-guide/blob/master/source/packaging-software.adoc#rpm-packaging-workspace about BUILDROOT directory.
When you first run rpmdev-setuptree directory isn't created but after running your first rpmbuild command, you will get a BUILDROOT directory.
It will be nice to add a description about this directory.