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+---
+title: Nudge (Actions) Destination
+id: 
+---
+
+{% include content/plan-grid.md name="actions" %}
+
+[Nudge](https://nudgenow.com/?utm_source=segmentio&utm_medium=docs&utm_campaign=partners){:target="_blank”} is an AI personalization platform for marketing teams for enabling rapid personalization experimentation and for autonomously delivering 1:1 user experiences.
+
+This destination is maintained by the Nudge Developer Team. For any issues with the destination, [contact the Support team](mailto:support@nudgenow.com).
+
+## Getting started
+
+1. From your workspace's [Destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog){:target="_blank”} search for **Nudge**.
+2. Select **Nudge** and click **Add Destination**.
+3. Select an existing Source to connect to Nudge (Actions).
+4. Go to the [Nudge dashboard](https://dashboard.nudgenow.com){:target="_blank"}, and navigate to the **Settings** page.
+5. Go to the **Secret Keys** section and click **Create new secret key**.
+6. Give an appropriate name for the key, then select the **Backend API** option from the permissions dropdown and create the key.
+7. Copy the generated key and store it somewhere safe for future reference.
+8. Paste the generated API key in the **Nudge** destination settings in Segment.
+
+## Supported methods
+
+The Nudge (Actions) Destination currently supports the Identify and Track methods listed below in accordance to the core Segment Specs. Reference: [Spec Overview](https://segment.com/docs/connections/spec/)
+
+### Identify
+
+The Identify method lets you create or update a user in Nudge’s backend. Every Identify call should include a `userId`. See Segment's Spec for Identify for any reference: [Identify Spec](https://segment.com/docs/connections/spec/identify/)
+
+Example (using Segment's Analytics.js SDK):
+
+```js
+analytics.identify('user123', {
+  name: 'Alice Smith',
+  email: 'alice.smith@example.com',
+  company: 'Acme Corp',
+  employees: 150
+});
+```
+
+How Nudge handles Identify calls:
+
+* If `userId` doesn't exist, the request throws a 400 validation error as it's a required field.
+* If `userId` already exists, Nudge merges or overwrites profile properties with the latest values.
+* Identify calls without `userId`, or with only `anonymousId`, are dropped.
+
+---
+
+### Track
+
+The Track method sends custom events and their properties into Nudge. You must include `event` name in every Track call so events can be associated with the correct user. See Segment's Spec for Track for any reference: [Track Spec](https://segment.com/docs/connections/spec/track/)
+
+Example (using Segment's Analytics.js SDK):
+
+```js
+analytics.track('Product Viewed', {
+  product_id: 784,
+  product_sku: 'SH#79817'
+});
+```
+
+How Nudge handles Track calls:
+
+* Segment ensures the `userId` is attached to the Track call for a previously successful Identify.
+* Events without a valid `userId` or with only `anonymousId` are dropped.
+* All other event properties are ingested as event metadata and can be used for trigger conditions.
+
+
+{% include components/actions-fields.html %}
+
+## Troubleshooting
+
+### Events aren't showing up in Nudge
+
+Events may not show up in Nudge due to one of these reasons:
+* **Missing or invalid API key**: Ensure that the API key you generated under **Settings → Secret Keys → Backend API** is correctly entered in your Segment destination settings.
+* **Dropped Identify/Track calls**: API requests to Nudge's servers without `userId`, or with only `anonymousId`, are automatically dropped. Verify your mapping includes the correct identifier field.
+
+### Timestamp or date format errors
+
+Nudge expects all date/time properties in UTC ISO-8601 format (Javascript Date object's ISO format). If you see failed events due to timestamp validation:
+
+* Confirm you’re sending dates like `"2025-05-14T07:30:00Z"`.
+* Remove any timezone offsets other than `Z` (UTC).
+
+### Validation failures
+
+If requests continue to fail after checking your API key and payload:
+
+* Compare against Nudge’s specification from the documentation: [Nudge's Documentation](https://docs.nudgenow.com/){:target="_blank"}.
+* Ensure all required fields (for example, `userId`, `event` name for Track) are present and correctly typed.
+
+
+*If you still encounter issues, please reach out to the Nudge Developer Team or email [support@nudgenow.com](mailto:support@nudgenow.com).*