diff --git a/.readme.tmpl b/.readme.tmpl
index 3a6d06f72..4fea3027a 100644
--- a/.readme.tmpl
+++ b/.readme.tmpl
@@ -1,7 +1,15 @@
 # :zap: zap [![GoDoc][doc-img]][doc] [![Build Status][ci-img]][ci] [![Coverage Status][cov-img]][cov]
 
+<div align="center">
+
 Blazing fast, structured, leveled logging in Go.
 
+![Zap logo](assets/logo.png)
+
+[![GoDoc][doc-img]][doc] [![Build Status][ci-img]][ci] [![Coverage Status][cov-img]][cov]
+
+</div>
+
 ## Installation
 
 `go get -u go.uber.org/zap`
diff --git a/README.md b/README.md
index b4c75b110..a17035cb6 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,16 @@
-# :zap: zap [![GoDoc][doc-img]][doc] [![Build Status][ci-img]][ci] [![Coverage Status][cov-img]][cov]
+# :zap: zap
+
+
+<div align="center">
 
 Blazing fast, structured, leveled logging in Go.
 
+![Zap logo](assets/logo.png)
+
+[![GoDoc][doc-img]][doc] [![Build Status][ci-img]][ci] [![Coverage Status][cov-img]][cov]
+
+</div>
+
 ## Installation
 
 `go get -u go.uber.org/zap`
diff --git a/assets/README.md b/assets/README.md
new file mode 100644
index 000000000..f78cf08b3
--- /dev/null
+++ b/assets/README.md
@@ -0,0 +1,5 @@
+The logo for Zap was designed by [Abhinav Gupta](https://abhinavg.net/)
+and is made available under the Creative Commons 4.0 Attribution License.
+
+It is based on the Go Gopher mascot originally created by Renee French,
+which is also licensed under the Creative Commons 4.0 Attribution License.
diff --git a/assets/go.mod b/assets/go.mod
new file mode 100644
index 000000000..6e1a9fa78
--- /dev/null
+++ b/assets/go.mod
@@ -0,0 +1,3 @@
+module go.uber.org/zap/assets
+
+go 1.21.5
diff --git a/assets/logo.png b/assets/logo.png
new file mode 100644
index 000000000..f7c30c03d
Binary files /dev/null and b/assets/logo.png differ