diff --git a/CHANGELOG.md b/CHANGELOG.md
index 2b7bdb34..df5678b2 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -7,6 +7,10 @@ and this project adheres to [Semantic Versioning](http://semver.org/spec/v2.0.0.
 
 ## [Unreleased]
 
+### Added
+
+- Wrap the store around AdsProvider component to allow requesting ads across the store.
+
 ## [2.144.0] - 2025-10-22 [YANKED]
 
 ### Changed
diff --git a/manifest.json b/manifest.json
index f1731b28..8f21b7fc 100644
--- a/manifest.json
+++ b/manifest.json
@@ -90,7 +90,10 @@
               "type": "string"
             }
           },
-          "required": ["rel", "href"]
+          "required": [
+            "rel",
+            "href"
+          ]
         },
         "description": "admin/store.faviconLinks.description"
       },
@@ -224,11 +227,11 @@
             "type": "boolean",
             "default": false
           },
-          "fetchSponsoredProductsOnSearch": {
-            "title": "admin/store.advancedSettings.fetchSponsoredProductsOnSearch.title",
-            "description": "admin/store.advancedSettings.fetchSponsoredProductsOnSearch.description",
-            "type": "boolean",
-            "default": false
+          "publisherId": {
+            "title": "admin/store.advancedSettings.publisherId.title",
+            "description": "admin/store.advancedSettings.publisherId.description",
+            "type": "string",
+            "default": ""
           },
           "a11ySemanticHtmlMigration": {
             "title": "admin/store.advancedSettings.a11ySemanticHtmlMigration.title",
@@ -258,7 +261,10 @@
                   "description": "admin/store.advancedSettings.customHeader.value.description"
                 }
               },
-              "required": ["key", "value"]
+              "required": [
+                "key",
+                "value"
+              ]
             }
           },
           "useDefaultBrowserNavigation": {
@@ -276,14 +282,18 @@
           {
             "properties": {
               "requiresAuthorization": {
-                "enum": [false]
+                "enum": [
+                  false
+                ]
               }
             }
           },
           {
             "properties": {
               "requiresAuthorization": {
-                "enum": [true]
+                "enum": [
+                  true
+                ]
               },
               "b2bEnabled": {
                 "title": "admin/store.b2benabled.title",
@@ -304,7 +314,12 @@
     "b2bEnabled": {
       "ui:disabled": "true"
     },
-    "ui:order": ["storeName", "requiresAuthorization", "b2bEnabled", "*"]
+    "ui:order": [
+      "storeName",
+      "requiresAuthorization",
+      "b2bEnabled",
+      "*"
+    ]
   },
   "$schema": "https://raw.githubusercontent.com/vtex/node-vtex-api/master/gen/manifest.schema"
 }
diff --git a/react/SearchContext.jsx b/react/SearchContext.jsx
index f0ff66b1..a5d05cc2 100644
--- a/react/SearchContext.jsx
+++ b/react/SearchContext.jsx
@@ -6,41 +6,44 @@ import { useRuntime } from 'vtex.render-runtime'
 import SearchQuery from 'vtex.search-result/SearchQuery'
 
 import { initializeMap, SORT_OPTIONS } from './modules/search'
+import { VTEXAdsProvider } from './components/VTEXAdsProvider'
 
 const DEFAULT_MAX_ITEMS_PER_PAGE = 10
 
 const trimStartingSlash = value => value && value.replace(/^\//, '')
 
-const SearchContext = ({
-  nextTreePath,
-  params,
-  maxItemsPerPage = DEFAULT_MAX_ITEMS_PER_PAGE,
-  queryField,
-  mapField,
-  orderByField,
-  hideUnavailableItems,
-  facetsBehavior = 'Static',
-  __unstableCategoryTreeBehavior = 'default',
-  skusFilter,
-  simulationBehavior,
-  installmentCriteria,
-  excludedPaymentSystems,
-  includedPaymentSystems,
-  sponsoredProductsBehavior = 'sync',
-  query: {
-    order: orderBy = orderByField || SORT_OPTIONS[0].value,
-    page: pageQuery,
-    map: mapQuery,
-    priceRange,
-    // backwards-compatibility
-    rest,
-    fuzzy,
-    operator,
-    searchState,
-  },
-  children,
-  __unstableProductOriginVtex,
-}) => {
+const SearchContext = props => {
+  const {
+    nextTreePath,
+    params,
+    maxItemsPerPage = DEFAULT_MAX_ITEMS_PER_PAGE,
+    queryField,
+    mapField,
+    orderByField,
+    hideUnavailableItems,
+    facetsBehavior = 'Static',
+    __unstableCategoryTreeBehavior = 'default',
+    skusFilter,
+    simulationBehavior,
+    installmentCriteria,
+    excludedPaymentSystems,
+    includedPaymentSystems,
+    sponsoredProductsBehavior = 'sync',
+    query: {
+      order: orderBy = orderByField || SORT_OPTIONS[0].value,
+      page: pageQuery,
+      map: mapQuery,
+      priceRange,
+      // backwards-compatibility
+      rest,
+      fuzzy,
+      operator,
+      searchState,
+    },
+    children,
+    __unstableProductOriginVtex,
+  } = props
+
   const {
     page: runtimePage,
     query: runtimeQuery,
@@ -102,62 +105,67 @@ const SearchContext = ({
     searchState
 
   return (
-    <SearchQuery
-      maxItemsPerPage={maxItemsPerPage}
-      query={queryValue}
-      map={mapValue}
-      orderBy={orderBy}
-      priceRange={priceRange}
-      hideUnavailableItems={hideUnavailableItems}
-      facetsBehavior={facetsBehavior}
-      categoryTreeBehavior={__unstableCategoryTreeBehavior}
-      pageQuery={pageQuery}
-      skusFilter={skusFilter}
-      simulationBehavior={simulationBehavior}
-      installmentCriteria={installmentCriteria}
-      excludedPaymentSystems={excludedPaymentSystems}
-      includedPaymentSystems={includedPaymentSystems}
-      operator={operator}
-      fuzzy={fuzzy}
-      searchState={state}
-      __unstableProductOriginVtex={__unstableProductOriginVtex}
-      sponsoredProductsBehavior={sponsoredProductsBehavior}
-    >
-      {(searchQuery, extraParams) => {
-        return React.cloneElement(children, {
-          searchQuery: {
-            ...searchQuery,
-            // backwards-compatibility
-            data: {
-              ...(searchQuery.data || {}),
+    <VTEXAdsProvider>
+      <SearchQuery
+        maxItemsPerPage={maxItemsPerPage}
+        query={queryValue}
+        map={mapValue}
+        orderBy={orderBy}
+        priceRange={priceRange}
+        hideUnavailableItems={hideUnavailableItems}
+        facetsBehavior={facetsBehavior}
+        categoryTreeBehavior={__unstableCategoryTreeBehavior}
+        pageQuery={pageQuery}
+        skusFilter={skusFilter}
+        simulationBehavior={simulationBehavior}
+        installmentCriteria={installmentCriteria}
+        excludedPaymentSystems={excludedPaymentSystems}
+        includedPaymentSystems={includedPaymentSystems}
+        operator={operator}
+        fuzzy={fuzzy}
+        searchState={state}
+        __unstableProductOriginVtex={__unstableProductOriginVtex}
+        sponsoredProductsBehavior={sponsoredProductsBehavior}
+      >
+        {(searchQuery, extraParams) => {
+          return React.cloneElement(children, {
+            searchQuery: {
+              ...searchQuery,
+              // backwards-compatibility
+              data: {
+                ...(searchQuery.data || {}),
+                products: path(
+                  ['data', 'productSearch', 'products'],
+                  searchQuery
+                ),
+              },
+              facets: path(['data', 'facets'], searchQuery),
               products: path(
                 ['data', 'productSearch', 'products'],
                 searchQuery
               ),
+              recordsFiltered: path(
+                ['data', 'productSearch', 'recordsFiltered'],
+                searchQuery
+              ),
             },
-            facets: path(['data', 'facets'], searchQuery),
-            products: path(['data', 'productSearch', 'products'], searchQuery),
-            recordsFiltered: path(
-              ['data', 'productSearch', 'recordsFiltered'],
-              searchQuery
-            ),
-          },
-          searchContext: runtimePage,
-          pagesPath: nextTreePath,
-          map,
-          orderBy,
-          priceRange,
-          page: extraParams.page,
-          from: extraParams.from,
-          to: extraParams.to,
-          facetsLoading: extraParams.facetsLoading,
-          maxItemsPerPage,
-          // backwards-compatibility
-          rest,
-          lazyItemsRemaining: extraParams.lazyItemsRemaining,
-        })
-      }}
-    </SearchQuery>
+            searchContext: runtimePage,
+            pagesPath: nextTreePath,
+            map,
+            orderBy,
+            priceRange,
+            page: extraParams.page,
+            from: extraParams.from,
+            to: extraParams.to,
+            facetsLoading: extraParams.facetsLoading,
+            maxItemsPerPage,
+            // backwards-compatibility
+            rest,
+            lazyItemsRemaining: extraParams.lazyItemsRemaining,
+          })
+        }}
+      </SearchQuery>
+    </VTEXAdsProvider>
   )
 }
 
diff --git a/react/StoreWrapper.js b/react/StoreWrapper.js
index 161f01d6..90fafe2d 100644
--- a/react/StoreWrapper.js
+++ b/react/StoreWrapper.js
@@ -23,6 +23,7 @@ import NetworkStatusToast from './components/NetworkStatusToast'
 import WrapperContainer from './components/WrapperContainer'
 import { normalizeNavigation } from './utils/navigation'
 import { useCanonicalLink } from './hooks/useCanonicalLink'
+import { VTEXAdsProvider } from './components/VTEXAdsProvider'
 
 const APP_LOCATOR = 'vtex.store'
 const CONTENT_TYPE = 'text/html; charset=utf-8'
@@ -128,9 +129,11 @@ const StoreWrapper = ({ children, CustomContext }) => {
       <OrderFormProviderCheckout>
         <OrderItemsProvider>
           <ShippingOptionProvider>
-            <WrapperContainer className="vtex-store__template bg-base">
-              <CustomContextElement>{children}</CustomContextElement>
-            </WrapperContainer>
+            <VTEXAdsProvider>
+              <WrapperContainer className="vtex-store__template bg-base">
+                <CustomContextElement>{children}</CustomContextElement>
+              </WrapperContainer>
+            </VTEXAdsProvider>
           </ShippingOptionProvider>
         </OrderItemsProvider>
       </OrderFormProviderCheckout>
diff --git a/react/components/UserDataPixel.tsx b/react/components/UserDataPixel.tsx
index 35a0de7a..9eabd11c 100644
--- a/react/components/UserDataPixel.tsx
+++ b/react/components/UserDataPixel.tsx
@@ -1,71 +1,11 @@
 import { useEffect, FC } from 'react'
 import { usePixel } from 'vtex.pixel-manager/PixelContext'
 
-const fields = [
-  'firstName',
-  'lastName',
-  'document',
-  'id',
-  'email',
-  'phone',
-  'isAuthenticated',
-] as const
-
-interface SessionResponse {
-  response: {
-    namespaces: {
-      profile?: {
-        firstName?: {
-          value: string
-        }
-        lastName?: {
-          value: string
-        }
-        document?: {
-          value: string
-        }
-        id?: {
-          value: string
-        }
-        email?: {
-          value: string
-        }
-        phone?: {
-          value: string
-        }
-        isAuthenticated?: {
-          value: string
-        }
-      }
-    }
-  }
-}
-
-const getSessionPromiseFromWindow: any = () =>
-  !(window as any).__RENDER_8_SESSION__ ||
-  !(window as any).__RENDER_8_SESSION__.sessionPromise
-    ? Promise.resolve(null)
-    : (window as any).__RENDER_8_SESSION__.sessionPromise
-
-const toBoolean = (value: string) => value.toLowerCase() === 'true'
-
-function getUserData(
-  profileFields: SessionResponse['response']['namespaces']['profile']
-) {
-  if (!profileFields) {
-    return {}
-  }
-
-  return fields.reduce<Record<string, string | boolean>>((acc, key) => {
-    const value = profileFields[key]?.value
-
-    if (value) {
-      acc[key] = key === 'isAuthenticated' ? toBoolean(value) : value
-    }
-
-    return acc
-  }, {})
-}
+import {
+  getSessionPromiseFromWindow,
+  getUserData,
+  SessionResponse,
+} from '../hooks/getUserData'
 
 const UserDataPixel: FC = () => {
   const { push } = usePixel()
diff --git a/react/components/VTEXAdsProvider.tsx b/react/components/VTEXAdsProvider.tsx
new file mode 100644
index 00000000..5ce8b69e
--- /dev/null
+++ b/react/components/VTEXAdsProvider.tsx
@@ -0,0 +1,113 @@
+import React, { useEffect, useState } from 'react'
+import { AdsProvider } from '@vtex/ads-react'
+import { Offer } from '@vtex/ads-core'
+import productSearchV3 from 'vtex.store-resources/QueryProductSearchV3'
+import { useApolloClient } from 'react-apollo'
+import { useRuntime } from 'vtex.render-runtime'
+
+import {
+  getSessionPromiseFromWindow,
+  getUserData,
+  SessionResponse,
+} from '../hooks/getUserData'
+
+interface VTEXAdsProviderProps {
+  children?: React.ReactNode
+}
+
+interface Product {
+  items: Array<{
+    ean: string
+    itemId: string
+    sellers: Array<{ sellerId: string }>
+  }>
+}
+
+const matcher = (product: Product, offer: Offer): boolean => {
+  const productSku = product.items.find(
+    item =>
+      item.itemId === offer.skuId &&
+      item.sellers.some(seller => seller.sellerId === offer.sellerId)
+  )
+
+  if (productSku === undefined) {
+    return false
+  }
+
+  const seller = productSku.sellers.find(
+    item => item.sellerId === offer.sellerId
+  )
+
+  if (!seller) {
+    return false
+  }
+
+  productSku.sellers = [seller]
+  product.items = [productSku]
+
+  return true
+}
+
+export const VTEXAdsProvider = ({ children }: VTEXAdsProviderProps) => {
+  const { account, getSettings } = useRuntime()
+  const publisherId = getSettings('vtex.store')?.publisherId
+
+  const [userId, setUserId] = useState<string | undefined>(undefined)
+  const [sessionId, setSessionId] = useState<string>('session-id')
+
+  useEffect(() => {
+    getSessionPromiseFromWindow()
+      .then((data: SessionResponse) => {
+        const profileFields = data?.response?.namespaces?.profile
+
+        if (!profileFields) {
+          return
+        }
+
+        setSessionId(data.response?.id ?? 'session-id')
+
+        const userData = getUserData(profileFields)
+        setUserId(userData.id as string | undefined)
+      })
+      .catch(() => {})
+  }, [])
+
+  const client = useApolloClient()
+  const fetcher = async (offers: Offer[]): Promise<Product[]> => {
+    if (offers.length === 0) {
+      return []
+    }
+
+    try {
+      const skuIds = offers.map(o => o.skuId).join(';')
+      const { data } = await client.query<{
+        productSearch: { products: Product[] }
+      }>({
+        query: productSearchV3,
+        variables: { fullText: `sku.id:${skuIds}` },
+      })
+      return data?.productSearch.products ?? []
+    } catch {
+      return []
+    }
+  }
+
+  if (!publisherId) {
+    return children
+  }
+
+  return (
+    <AdsProvider
+      identity={{
+        accountName: account,
+        publisherId,
+        userId,
+        sessionId,
+        channel: 'site',
+      }}
+      hydrationStrategy={{ fetcher, matcher, key: 'sf' }}
+    >
+      {children}
+    </AdsProvider>
+  )
+}
diff --git a/react/hooks/getUserData.tsx b/react/hooks/getUserData.tsx
new file mode 100644
index 00000000..c0e4b21f
--- /dev/null
+++ b/react/hooks/getUserData.tsx
@@ -0,0 +1,66 @@
+const fields = [
+  'firstName',
+  'lastName',
+  'document',
+  'id',
+  'email',
+  'phone',
+  'isAuthenticated',
+] as const
+
+export interface SessionResponse {
+  response: {
+    id: string
+    namespaces: {
+      profile?: {
+        firstName?: {
+          value: string
+        }
+        lastName?: {
+          value: string
+        }
+        document?: {
+          value: string
+        }
+        id?: {
+          value: string
+        }
+        email?: {
+          value: string
+        }
+        phone?: {
+          value: string
+        }
+        isAuthenticated?: {
+          value: string
+        }
+      }
+    }
+  }
+}
+
+export const getSessionPromiseFromWindow: any = () =>
+  !(window as any).__RENDER_8_SESSION__ ||
+  !(window as any).__RENDER_8_SESSION__.sessionPromise
+    ? Promise.resolve(null)
+    : (window as any).__RENDER_8_SESSION__.sessionPromise
+
+const toBoolean = (value: string) => value.toLowerCase() === 'true'
+
+export function getUserData(
+  profileFields: SessionResponse['response']['namespaces']['profile']
+) {
+  if (!profileFields) {
+    return {}
+  }
+
+  return fields.reduce<Record<string, string | boolean>>((acc, key) => {
+    const value = profileFields[key]?.value
+
+    if (value) {
+      acc[key] = key === 'isAuthenticated' ? toBoolean(value) : value
+    }
+
+    return acc
+  }, {})
+}
diff --git a/react/package.json b/react/package.json
index 09c1a601..7baf9b8d 100644
--- a/react/package.json
+++ b/react/package.json
@@ -5,6 +5,7 @@
     "lint": "eslint --ext js,jsx,ts,tsx ."
   },
   "dependencies": {
+    "@vtex/ads-react": "0.3.1",
     "hoist-non-react-statics": "^3.0.1",
     "prop-types": "^15.5.10",
     "query-string": "^7.0.1",
diff --git a/react/typings/global.d.ts b/react/typings/global.d.ts
index 01084cc3..b1bfe935 100644
--- a/react/typings/global.d.ts
+++ b/react/typings/global.d.ts
@@ -2,3 +2,8 @@ interface Window extends Window {
   dataLayer: any[]
   __hostname__: string | undefined
 }
+
+declare module 'vtex.store-resources/QueryProductSearchV3' {
+  const query: any
+  export default query
+}
diff --git a/react/typings/vtex.render-runtime.d.ts b/react/typings/vtex.render-runtime.d.ts
index 6d47ccee..c4ffb15b 100644
--- a/react/typings/vtex.render-runtime.d.ts
+++ b/react/typings/vtex.render-runtime.d.ts
@@ -36,6 +36,7 @@ declare module 'vtex.render-runtime' {
     canonicalWithoutUrlParams: boolean
     removeStoreNameTitle: boolean
     a11ySemanticHtmlMigration: boolean
+    publisherId: string
   }
 
   interface KeyValue {
diff --git a/react/yarn.lock b/react/yarn.lock
index ed73b338..2bd0d6f9 100644
--- a/react/yarn.lock
+++ b/react/yarn.lock
@@ -1575,6 +1575,87 @@
   dependencies:
     "@sinonjs/commons" "^1.7.0"
 
+"@swc/core-darwin-arm64@1.13.3":
+  version "1.13.3"
+  resolved "https://registry.yarnpkg.com/@swc/core-darwin-arm64/-/core-darwin-arm64-1.13.3.tgz#aaab6af81f255bdc9d3bf1d8d38457236cab1a02"
+  integrity sha512-ux0Ws4pSpBTqbDS9GlVP354MekB1DwYlbxXU3VhnDr4GBcCOimpocx62x7cFJkSpEBF8bmX8+/TTCGKh4PbyXw==
+
+"@swc/core-darwin-x64@1.13.3":
+  version "1.13.3"
+  resolved "https://registry.yarnpkg.com/@swc/core-darwin-x64/-/core-darwin-x64-1.13.3.tgz#2f65063a9ffb169eec810d2d063d93d21b8ec593"
+  integrity sha512-p0X6yhxmNUOMZrbeZ3ZNsPige8lSlSe1llllXvpCLkKKxN/k5vZt1sULoq6Nj4eQ7KeHQVm81/+AwKZyf/e0TA==
+
+"@swc/core-linux-arm-gnueabihf@1.13.3":
+  version "1.13.3"
+  resolved "https://registry.yarnpkg.com/@swc/core-linux-arm-gnueabihf/-/core-linux-arm-gnueabihf-1.13.3.tgz#1e4823f031f8ed8d77b0ea8ed70130cda2da6f1e"
+  integrity sha512-OmDoiexL2fVWvQTCtoh0xHMyEkZweQAlh4dRyvl8ugqIPEVARSYtaj55TBMUJIP44mSUOJ5tytjzhn2KFxFcBA==
+
+"@swc/core-linux-arm64-gnu@1.13.3":
+  version "1.13.3"
+  resolved "https://registry.yarnpkg.com/@swc/core-linux-arm64-gnu/-/core-linux-arm64-gnu-1.13.3.tgz#1a82f884e9a73c5fb80a94ec67ee98e255f93cdd"
+  integrity sha512-STfKku3QfnuUj6k3g9ld4vwhtgCGYIFQmsGPPgT9MK/dI3Lwnpe5Gs5t1inoUIoGNP8sIOLlBB4HV4MmBjQuhw==
+
+"@swc/core-linux-arm64-musl@1.13.3":
+  version "1.13.3"
+  resolved "https://registry.yarnpkg.com/@swc/core-linux-arm64-musl/-/core-linux-arm64-musl-1.13.3.tgz#f556489bec2451b8a3f28239e115a9480421c008"
+  integrity sha512-bc+CXYlFc1t8pv9yZJGus372ldzOVscBl7encUBlU1m/Sig0+NDJLz6cXXRcFyl6ABNOApWeR4Yl7iUWx6C8og==
+
+"@swc/core-linux-x64-gnu@1.13.3":
+  version "1.13.3"
+  resolved "https://registry.yarnpkg.com/@swc/core-linux-x64-gnu/-/core-linux-x64-gnu-1.13.3.tgz#29e78da291a6ac800e807771a40f6a41d18f0ead"
+  integrity sha512-dFXoa0TEhohrKcxn/54YKs1iwNeW6tUkHJgXW33H381SvjKFUV53WR231jh1sWVJETjA3vsAwxKwR23s7UCmUA==
+
+"@swc/core-linux-x64-musl@1.13.3":
+  version "1.13.3"
+  resolved "https://registry.yarnpkg.com/@swc/core-linux-x64-musl/-/core-linux-x64-musl-1.13.3.tgz#5f2b0639f54f89468ad2e464ba6b45ce19adeca2"
+  integrity sha512-ieyjisLB+ldexiE/yD8uomaZuZIbTc8tjquYln9Quh5ykOBY7LpJJYBWvWtm1g3pHv6AXlBI8Jay7Fffb6aLfA==
+
+"@swc/core-win32-arm64-msvc@1.13.3":
+  version "1.13.3"
+  resolved "https://registry.yarnpkg.com/@swc/core-win32-arm64-msvc/-/core-win32-arm64-msvc-1.13.3.tgz#911185c11158b29a8884aea7036115a814a3725a"
+  integrity sha512-elTQpnaX5vESSbhCEgcwXjpMsnUbqqHfEpB7ewpkAsLzKEXZaK67ihSRYAuAx6ewRQTo7DS5iTT6X5aQD3MzMw==
+
+"@swc/core-win32-ia32-msvc@1.13.3":
+  version "1.13.3"
+  resolved "https://registry.yarnpkg.com/@swc/core-win32-ia32-msvc/-/core-win32-ia32-msvc-1.13.3.tgz#279044bfdba0853f1afd138f582952461544e8e8"
+  integrity sha512-nvehQVEOdI1BleJpuUgPLrclJ0TzbEMc+MarXDmmiRFwEUGqj+pnfkTSb7RZyS1puU74IXdK/YhTirHurtbI9w==
+
+"@swc/core-win32-x64-msvc@1.13.3":
+  version "1.13.3"
+  resolved "https://registry.yarnpkg.com/@swc/core-win32-x64-msvc/-/core-win32-x64-msvc-1.13.3.tgz#6069e132be45ac34ecb4d72730db53c60d6a5475"
+  integrity sha512-A+JSKGkRbPLVV2Kwx8TaDAV0yXIXm/gc8m98hSkVDGlPBBmydgzNdWy3X7HTUBM7IDk7YlWE7w2+RUGjdgpTmg==
+
+"@swc/core@^1.13.3":
+  version "1.13.3"
+  resolved "https://registry.yarnpkg.com/@swc/core/-/core-1.13.3.tgz#7a8668d96a28b3431acc3b9652f2d3ff2b6e5531"
+  integrity sha512-ZaDETVWnm6FE0fc+c2UE8MHYVS3Fe91o5vkmGfgwGXFbxYvAjKSqxM/j4cRc9T7VZNSJjriXq58XkfCp3Y6f+w==
+  dependencies:
+    "@swc/counter" "^0.1.3"
+    "@swc/types" "^0.1.23"
+  optionalDependencies:
+    "@swc/core-darwin-arm64" "1.13.3"
+    "@swc/core-darwin-x64" "1.13.3"
+    "@swc/core-linux-arm-gnueabihf" "1.13.3"
+    "@swc/core-linux-arm64-gnu" "1.13.3"
+    "@swc/core-linux-arm64-musl" "1.13.3"
+    "@swc/core-linux-x64-gnu" "1.13.3"
+    "@swc/core-linux-x64-musl" "1.13.3"
+    "@swc/core-win32-arm64-msvc" "1.13.3"
+    "@swc/core-win32-ia32-msvc" "1.13.3"
+    "@swc/core-win32-x64-msvc" "1.13.3"
+
+"@swc/counter@^0.1.3":
+  version "0.1.3"
+  resolved "https://registry.yarnpkg.com/@swc/counter/-/counter-0.1.3.tgz#cc7463bd02949611c6329596fccd2b0ec782b0e9"
+  integrity sha512-e2BR4lsJkkRlKZ/qCHPw9ZaSxc0MVUd7gtbtaB7aMvHeJVYe8sOB8DBZkP2DtISHGSku9sCK6T6cnY0CtXrOCQ==
+
+"@swc/types@^0.1.23":
+  version "0.1.24"
+  resolved "https://registry.yarnpkg.com/@swc/types/-/types-0.1.24.tgz#00f4343e2c966eac178cde89e8d821a784f7586d"
+  integrity sha512-tjTMh3V4vAORHtdTprLlfoMptu1WfTZG9Rsca6yOKyNYsRr+MUXutKmliB17orgSZk5DpnDxs8GUdd/qwYxOng==
+  dependencies:
+    "@swc/counter" "^0.1.3"
+
 "@testing-library/dom@^7.22.3":
   version "7.31.2"
   resolved "https://registry.yarnpkg.com/@testing-library/dom/-/dom-7.31.2.tgz#df361db38f5212b88555068ab8119f5d841a8c4a"
@@ -1862,6 +1943,21 @@
   resolved "https://registry.yarnpkg.com/@types/zen-observable/-/zen-observable-0.8.0.tgz#8b63ab7f1aa5321248aad5ac890a485656dcea4d"
   integrity sha512-te5lMAWii1uEJ4FwLjzdlbw3+n0FZNOvFXHxQDKeT0dilh7HOzdMzV2TrJVUzq8ep7J4Na8OUYPRLSQkJHAlrg==
 
+"@vtex/ads-core@^0.3.1":
+  version "0.3.1"
+  resolved "https://registry.yarnpkg.com/@vtex/ads-core/-/ads-core-0.3.1.tgz#abc6e10dd3fb18ab1744f7f1de44c6e5e8fb22e1"
+  integrity sha512-nQ2Ktf4BC/6A1QfEQU2zntuIKrshS6Z78Ir9C0/scIO4xei5OlLxpVD1sADeTmQacNk6Fht38ePM6Zq+K9kXPQ==
+  dependencies:
+    "@swc/core" "^1.13.3"
+    cross-fetch "^4.1.0"
+
+"@vtex/ads-react@0.3.1":
+  version "0.3.1"
+  resolved "https://registry.yarnpkg.com/@vtex/ads-react/-/ads-react-0.3.1.tgz#7c74954e8d50c54dea70783bbb52f2358519e308"
+  integrity sha512-/ZQr++FUu0S2WCwIc4uRsCmZGl4S/LOUZHSk5fzh90G5fXnbK3EQ7lLv/Cm0g7h0l22kSGqxi8OlIzNFieYJvA==
+  dependencies:
+    "@vtex/ads-core" "^0.3.1"
+
 "@vtex/test-tools@^3.4.3":
   version "3.4.3"
   resolved "https://registry.yarnpkg.com/@vtex/test-tools/-/test-tools-3.4.3.tgz#d0cc34c445410050b9b56f804236c7c07a242489"
@@ -2552,6 +2648,13 @@ core-js-pure@^3.20.2:
   resolved "https://registry.yarnpkg.com/core-js-pure/-/core-js-pure-3.24.0.tgz#10eeb90dbf0d670a6b22b081aecc7deb2faec7e1"
   integrity sha512-uzMmW8cRh7uYw4JQtzqvGWRyC2T5+4zipQLQdi2FmiRqP83k3d6F3stv2iAlNhOs6cXN401FCD5TL0vvleuHgA==
 
+cross-fetch@^4.1.0:
+  version "4.1.0"
+  resolved "https://registry.yarnpkg.com/cross-fetch/-/cross-fetch-4.1.0.tgz#8f69355007ee182e47fa692ecbaa37a52e43c3d2"
+  integrity sha512-uKm5PU+MHTootlWEY+mZ4vvXoCn4fLQxT9dSc1sXVMSFkINTJVN8cAQROpwcKm8bJ/c7rgZVIBWzH5T78sNZZw==
+  dependencies:
+    node-fetch "^2.7.0"
+
 cross-spawn@^6.0.0:
   version "6.0.5"
   resolved "https://registry.yarnpkg.com/cross-spawn/-/cross-spawn-6.0.5.tgz#4a5ec7c64dfae22c3a14124dbacdee846d80cbc4"
@@ -4254,6 +4357,13 @@ nice-try@^1.0.4:
   resolved "https://registry.yarnpkg.com/nice-try/-/nice-try-1.0.5.tgz#a3378a7696ce7d223e88fc9b764bd7ef1089e366"
   integrity sha512-1nh45deeb5olNY7eX82BkPO7SSxR5SSYJiPTrTdFUVYwAl8CKMA5N9PjTYkHiRjisVcxcQ1HXdLhx2qxxJzLNQ==
 
+node-fetch@^2.7.0:
+  version "2.7.0"
+  resolved "https://registry.yarnpkg.com/node-fetch/-/node-fetch-2.7.0.tgz#d0f0fa6e3e2dc1d27efcd8ad99d550bda94d187d"
+  integrity sha512-c4FRfUm/dbcWZ7U+1Wq0AwCyFL+3nt2bEw05wfxSz+DWpWsitgmSgYmy2dQdWyKC1694ELPqMs/YzUSNozLt8A==
+  dependencies:
+    whatwg-url "^5.0.0"
+
 node-int64@^0.4.0:
   version "0.4.0"
   resolved "https://registry.yarnpkg.com/node-int64/-/node-int64-0.4.0.tgz#87a9065cdb355d3182d8f94ce11188b825c68a3b"
@@ -5362,6 +5472,11 @@ tr46@^2.1.0:
   dependencies:
     punycode "^2.1.1"
 
+tr46@~0.0.3:
+  version "0.0.3"
+  resolved "https://registry.yarnpkg.com/tr46/-/tr46-0.0.3.tgz#8184fd347dac9cdc185992f3a6622e14b9d9ab6a"
+  integrity sha512-N3WMsuqV66lT30CrXNbEjx4GEwlow3v6rr4mCcv6prnfwhS01rkgyFdjPNBYd9br7LpXV1+Emh01fHnq2Gdgrw==
+
 trim-right@^1.0.1:
   version "1.0.1"
   resolved "https://registry.yarnpkg.com/trim-right/-/trim-right-1.0.1.tgz#cb2e1203067e0c8de1f614094b9fe45704ea6003"
@@ -5664,6 +5779,11 @@ walker@^1.0.7, walker@~1.0.5:
   dependencies:
     makeerror "1.0.x"
 
+webidl-conversions@^3.0.0:
+  version "3.0.1"
+  resolved "https://registry.yarnpkg.com/webidl-conversions/-/webidl-conversions-3.0.1.tgz#24534275e2a7bc6be7bc86611cc16ae0a5654871"
+  integrity sha512-2JAn3z8AR6rjK8Sm8orRC0h/bcl/DqL7tRPdGZ4I1CjdF+EaMLmYxBHyXuKL849eucPFhvBoxMsflfOb8kxaeQ==
+
 webidl-conversions@^5.0.0:
   version "5.0.0"
   resolved "https://registry.yarnpkg.com/webidl-conversions/-/webidl-conversions-5.0.0.tgz#ae59c8a00b121543a2acc65c0434f57b0fc11aff"
@@ -5686,6 +5806,14 @@ whatwg-mimetype@^2.3.0:
   resolved "https://registry.yarnpkg.com/whatwg-mimetype/-/whatwg-mimetype-2.3.0.tgz#3d4b1e0312d2079879f826aff18dbeeca5960fbf"
   integrity sha512-M4yMwr6mAnQz76TbJm914+gPpB/nCwvZbJU28cUD6dR004SAxDLOOSUaB1JDRqLtaOV/vi0IC5lEAGFgrjGv/g==
 
+whatwg-url@^5.0.0:
+  version "5.0.0"
+  resolved "https://registry.yarnpkg.com/whatwg-url/-/whatwg-url-5.0.0.tgz#966454e8765462e37644d3626f6742ce8b70965d"
+  integrity sha512-saE57nupxk6v3HY35+jzBwYa0rKSy0XR8JSxZPwgLr7ys0IBzhGviA1/TUGJLmSVqs8pb9AnvICXEuOHLprYTw==
+  dependencies:
+    tr46 "~0.0.3"
+    webidl-conversions "^3.0.0"
+
 whatwg-url@^8.0.0, whatwg-url@^8.5.0:
   version "8.7.0"
   resolved "https://registry.yarnpkg.com/whatwg-url/-/whatwg-url-8.7.0.tgz#656a78e510ff8f3937bc0bcbe9f5c0ac35941b77"
diff --git a/store/contentSchemas.json b/store/contentSchemas.json
index fcce1045..37b56883 100644
--- a/store/contentSchemas.json
+++ b/store/contentSchemas.json
@@ -82,6 +82,12 @@
               "type": "boolean",
               "default": false,
               "description": "Enables semantic HTML improvements for accessibility that may introduce breaking changes. Components will use proper HTML elements like <label>, <main>, <nav> etc."
+            },
+            "publisherId": {
+              "title": "VTEX Ads Publisher ID",
+              "type": "string",
+              "default": "",
+              "description": "Publisher ID used by VTEX Ads to identify your store. It is used to display ads on your store."
             }
           }
         },