Credits & marketing campaigns (#159)

docs/gdevelop5/interface/.pages

@@ -4,7 +4,7 @@ nav:
     - events-editor
     - preview.md
     - debugger
-    - Profile: profile.md
+    - profile
     - games-dashboard
     - command-palette-and-shortcuts.md
     - ...

docs/gdevelop5/interface/games-dashboard/index.md

@@ -1,6 +1,7 @@
 ---
 title: Games Dashboard
 ---
+
 # Games Dashboard
 
 Creating a game with GDevelop is only one step of making a successful game! After you've [exported and published](/gdevelop5/publishing) a game, it's important to understand **how many players are playing to your game, for how long and if they come back to play to it again**.
@@ -30,9 +31,9 @@ When you've opened a game dashboard, navigate to the Analytics tab. This shows v
 
 You'll find:
 
-  * the number of **sessions** (number of time the game was launched),
-  * the number of **players** for the selected day, and the number of new players (that never launched the game before - unless they have uninstalled the game),
-  * how many players are playing again for for up to 7 days after the first time they played (this is what is called the "**retention**").
+- the number of **sessions** (number of time the game was launched),
+- the number of **players** for the selected day, and the number of new players (that never launched the game before - unless they have uninstalled the game),
+- how many players are playing again for for up to 7 days after the first time they played (this is what is called the "**retention**").
 
 If you don't have a GDevelop subscription, you'll only get access to the number of sessions - which should still give you an overview of your game success. As GDevelop is providing the analytics, the infrastructure cost and the bandwidth to collect the session metrics, we ask you to support GDevelop by getting a subscription. This will help the development of the game engine for the future and help to strengthen the community!
 
@@ -56,4 +57,8 @@ While GDevelop strive to collect only usage metrics that are anonymized, and lim
 
 ## Manage leaderboards for your games
 
-By clicking on the tab Leaderboards, you can access the [Leaderboard Administration](/gdevelop5/interface/games-dashboard/leaderboard-administration) interface.
+By clicking on the tab Leaderboards, you can access the [Leaderboard Administration](/gdevelop5/interface/games-dashboard/leaderboard-administration) interface.
+
+## Getting a Marketing Campaign
+
+You can access the [Marketing Campaigns](/gdevelop5/interface/games-dashboard/marketing) interface by clicking on the tab Marketing & Ads.

docs/gdevelop5/interface/games-dashboard/marketing/index.md

@@ -0,0 +1,44 @@
+---
+title: GDevelop Marketing Campaigns
+---
+
+# GDevelop Marketing Campaigns
+
+GDevelop Marketing Campaigns are packages designed to improve the visibility of your game within the GDevelop community and beyond. Whether you're gearing up for a game launch, seeking valuable feedback, or simply looking to increase your game's exposure, these packages offer tailored solutions to meet your promotional needs.
+
+## Why Use a Marketing Campaign?
+
+Marketing Campaigns are particularly beneficial during crucial phases of game development, such as:
+
+- Pre-Launch: Build anticipation and gather feedback before your game is officially published.
+- Wishlist Building: Encourage users to add your game to their wishlists (notably on Steam), boosting its potential success upon release.
+- Visibility Enhancement: Increase your game's overall visibility and attract a broader audience.
+
+## How to Get a Marketing Campaign?
+
+Marketing Campaigns can be purchased inside GDevelop, using GDevelop Credits.
+
+1. Head down to your Games Dashboard
+2. Pick the game you want to promote
+3. Click on the "Marketing & Ads" tab to explore the available packages.
+
+Learn more about [GDevelop Credits here](/gdevelop5/interface/profile/credits).
+
+## Available Packages
+
+![Marketing Campaigns](/gdevelop5/interface/games-dashboard/marketing/marketing-campaigns.png)
+
+1. Basic Package
+
+   - Featuring on gd.games: Your game will be showcased on GDevelop's game platform for 7 days, generating increased views and feedback. You can extend the featuring period by purchasing an additional package.
+   - Ideal for: Developers looking to gather initial feedback, increase visibility, and engage with the GDevelop community.
+
+2. Pro Package
+
+   - Social Networks and Newsletter Promotion: your game will be promoted across GDevelop's social media channels and newsletters, reaching thousands of players.
+   - Ideal for: Developers seeking a broader audience, social media exposure, and increased visibility within the GDevelop community.
+
+3. Premium Package
+
+   - Dedicated Banner Inside GDevelop App: Your game will have a dedicated promotional banner within the GDevelop app, visible by hundreds of thousands of game creators and players.
+   - Ideal for: Developers aiming for maximum visibility, increased downloads, and a prominent presence within the GDevelop platform.

docs/gdevelop5/interface/profile/credits.md

@@ -0,0 +1,35 @@
+---
+title: GDevelop Credits
+---
+
+# GDevelop Credits
+
+GDevelop Credits is an in-app currency that gives you access to premium features and services inside the GDevelop ecosystem. For now, they are mostly useful to buy Marketing and Promotion packages in the GDevelop ecosystem and will later allow to purchase assets, cloud builds and other online services.
+
+Credits can be purchased and utilized on any platform, whether on the web, desktop, or mobile devices.
+When credits are acquired, or won (by participating to a game jam, unlocking an achievement or other specific actions in the community), they are tied to your GDevelop account. Your account serves as a centralized hub for managing and tracking your credit balance.
+
+![GDevelop Credits](/gdevelop5/interface/profile/credits.png)
+
+![GDevelop Credits Packages](/gdevelop5/interface/profile/credits-packages.png)
+
+## Current Features
+
+### Marketing (Promotion) Package
+
+Credits can be utilized to purchase a **Marketing Package** for your game. These packages include:
+
+- Increased Visibility on gd.games: Boost the visibility of your game on GDevelop's game platform, reaching a wider audience of dozens of thousands of players.
+- Social Network Boost: Leverage social media promotion made by GDevelop to enhance your game's online presence.
+- Dedicated Banner on the app: Show a dedicated promotional banner within the GDevelop app, attracting the attention from hundreds of thousands of players.
+
+You can learn more about the [Marketing and Promotional Packages here](/gdevelop5/interface/games-dashboard/marketing/).
+
+## Future Access Unlocked with Credits
+
+As the GDevelop ecosystem continues to evolve, more perks will be accessible using credits. Some of these features may include:
+
+- Cloud Builds. Using credits to acquire additional cloud builds, in order to iterate faster when approaching the final stages of your game development process.
+- Cloud Projects. Adding additional cloud projects to your account, allowing you to store more projects in the cloud.
+- Leaderboards. Enhancing the competitive & multiplayer aspect of your games by adding additional leaderboards to your games, fostering engagement among players.
+- Asset Store Purchases. Making purchases on GDevelop's asset store with credits. Access a variety of assets & pre-made game templates to enrich your game development projects.

docs/gdevelop5/publishing/.pages

@@ -18,3 +18,4 @@ nav:
       - Microsoft Store: publishing-to-windows-store.md
       - Even more:
         - ...
+    - Marketing your game: marketing

docs/gdevelop5/publishing/marketing/index.md

@@ -0,0 +1,9 @@
+---
+title: GDevelop Marketing Campaigns
+---
+
+# GDevelop Marketing Campaigns
+
+GDevelop Marketing Campaigns are packages designed to improve the visibility of your game within the GDevelop community and beyond. Whether you're gearing up for a game launch, seeking valuable feedback, or simply looking to increase your game's exposure, these packages offer tailored solutions to meet your promotional needs.
+
+Learn more about [Marketing Campaigns here](/gdevelop5/interface/games-dashboard/marketing) or head down to your [Games Dashboard](/gdevelop5/interface/games-dashboard) to explore the available packages.