add alt text to images

content/events/2020/01/2020-01-14-socialgov-winter-meeting.md

@@ -85,7 +85,7 @@ _- - - 15 minute break - - -_
 
 ## Speakers
 
-{{< img-right src="laura-larrimore" >}}
+{{< img-right src="laura-larrimore" alt="Presenter Laura Larrimore's photograph" >}}
 **Laura Larrimore** — coordinates the digital operations at the United States Patent and Trademark Office (known as the USPTO), including the agency’s website and social media accounts. As Senior Digital Strategist, she advises agency leaders on the strategic use and development of digital communications tools and explores new technologies for their potential to help the agency meet its communication goals at lower cost with less staff time.
 
 For 6 months in 2017 and 2018, Laura was on special assignment at the Department of Commerce as the Deputy Director of Digital Strategy, providing advice to the US Secretary of Commerce and Commerce bureaus navigating the presidential transition.
@@ -94,11 +94,11 @@ Prior to joining the federal government, she worked in university communications
 
 Laura is passionate about using technology to communicate in ways that are practical, useful and fun.
 
-{{< img-right src="riley-wilson" >}}
+{{< img-right src="riley-wilson" alt="Presenter Riley Wilson's photograph" >}}
 **Riley Wilson** — currently works for the National Institute of Standards and Technology (NIST) as social media coordinator, joining the team in April 2019. In her role at NIST, she crafts content for and manages the agency's Facebook, Twitter, Instagram, LinkedIn and (newly launched) Reddit accounts. Prior to Riley's entrance into public service as a federal employee, she worked for three years as a health communications contractor with IQ Solutions, mainly providing communications support for the National Institute on Deafness and Other Communication Disorders within the National Institutes of Health. There, she managed the Institute's editorial calendar of promotions across multiple communications channels, conducted data analysis across web, social and email channels, and developed content for and monitored the Institute's social media accounts.
 
-{{< img-right src="robin-materese" >}}
+{{< img-right src="robin-materese" alt="Presenter Robin Materese's photograph" >}}
 **Robin Materese** — is the director of web content at the National Institute of Standards and Technology (NIST). In this role, she oversees NIST’s web and social media presence and also serves as a producer for much of the organization’s video content. Prior to NIST, she served as the press team lead and, for six months, as the acting public affairs branch chief, for NIH's National Heart, Lung and Blood Institute. She also worked as the communications manager for Johns Hopkins University Montgomery County, in public relations and marketing at the National Academies, within corporate communications at Choice Hotels International, at a small public relations firm and at a literary agency. She is the co-founder of BioBuzz Montgomery County, a networking group for the Maryland biotech community, and a volunteer for the Gaithersburg Book Festival!
 
-{{< img-right src="katherine-spivey" >}}
+{{< img-right src="katherine-spivey" alt="Presenter Katherine Spivey's photograph" >}}
 **Katherine Spivey** — serves as GSA’s Plain Language Launcher and is a Senior Communications Analyst for the Office of Strategic Communications. She is co-chair of the Plain Language Action and Information Network (PLAIN) and trains for DigitalGov. In her previous position at GSA, she managed web content, coordinated social media, and edited the Great Government through Technology blog. Before GSA, Katherine was web content manager at Homeland Security, law firm Steptoe & Johnson LLP, and the International Association of Chiefs of Police. With an M.A. from UVA and a B.A. from the University of Mary Washington, she has taught at community colleges and at the Amphibious Warfare School in Quantico, Virginia.

content/events/2020/01/2020-01-27-10x-project-lightning-talks.md

@@ -37,7 +37,7 @@ youtube_title: "10x Project Lightning Talks"
 
 ---
 
-{{< img-right src="10x-logo" >}}
+{{< img-right src="10x-logo" alt="10x logo">}}
 
 Join us for a live showcase of some of the most innovative projects in government. In this event, several 10x-funded projects will give an overview of their work, an update on the current status, and discuss other ways in which the 10x approach is unique.
 

content/events/2020/03/2020-03-11-katherine-spivey-on-readability-audits-government.md

@@ -50,13 +50,13 @@ map: ""
 
 ---
 
-{{< img-right src="plain-language" >}}
+{{< img-right src="plain-language" alt="Plain Language logo">}}
 
 We have _a lot_ of content on government websites. Much of this content would benefit from pruning, if not outright deleting. In this talk, Katherine will show how she did a readability audit on a set of pages, describe the decisions she had to make, and explain unexpected results. As a result, you can decide whether a readability audit might work for your website content (and how or why it might not).
 
 ## Presenter
 
-{{< img-right src="katherine-spivey" >}}
+{{< img-right src="katherine-spivey" alt="professional photo of the presenter" >}}
 
 Katherine Spivey serves as Plain Language Launcher at the U.S. General Services Administration (GSA). She is co-chair of the [Plain Language Action and Information Network](https://digital.gov/communities/plain-language/) (PLAIN) and provides Plain Language training for DigitalGov University.
 

content/events/2020/03/2020-03-25-navigating-acquisition-procurement-for-artificial-intelligence.md

@@ -47,13 +47,13 @@ Many questions exist in terms of how to engage in an effective acquisition and p
 
 **Omid Ghaffari-Tabrizi**
 
-{{< img-right src="omid-ghaffari-tabrizi" >}}
+{{< img-right src="omid-ghaffari-tabrizi" alt="Presenter Omid Ghaffari-Tabrizzi's photograph">}}
 
 As the Acquisition Lead focusing on program management at the IT Modernization Centers of Excellence (CoE), Omid stood up the acquisition team that supports internal needs as well as those of each of the CoE agency partners. He leads the modernization efforts for procurement processes and acquisition shops within GSA, as well as throughout the government. Culminating in the efforts currently underway at the Joint Artificial Intelligence Center (JAIC) and Department of Labor, Omid's work has developed tools and the processes that use those tools to buy the latest technology being implemented in the government, including AI and RPA. Prior to joining the CoE, Omid did similar work for [login.gov](https://login.gov/) and the 18F Office of Acquisitions. Before joining the government, Omid was an attorney specializing in contract law.
 
 **Keith Nakasone**
 
-{{< img-right src="keith-nakasone" >}}
+{{< img-right src="keith-nakasone" alt="Presenter Keith Nakasone's photograph">}}
 
 Mr. Keith Nakasone is the Deputy Assistant Commissioner, Acquisition Management, within the Office of Information Technology Category (ITC) in GSA’s Federal Acquisition Service (FAS). The Federal Acquisition Service provides buying platforms and acquisition services to Federal, State and Local governments for a broad range of items from office supplies to motor vehicles to information technology and telecommunications products and services. As an organization within FAS, ITC provides access to a wide range of commercial and custom IT products, services and solutions.
 
@@ -63,7 +63,7 @@ Mr. Nakasone started his civil service career in 1989 specializing in the field
 
 **Eric Ewing**
 
-{{< img-right src="eric-ewing" >}}
+{{< img-right src="eric-ewing" alt="Presenter Eric Ewing's photograph">}}
 
 Eric Ewing has over 8 years of experience in data, analytics and artificial intelligence initiatives. Eric has served as a senior advisor to multiple federal Chief Data Officers, providing leadership, guidance, and expertise into enterprise modernization initiatives. With the CoE, Eric consolidates and organizes long and short term strategy for data and AI while leading initiatives for the management of data as a strategic asset. Prior to joining the CoE, Eric was a data scientist and senior consultant leading key analytics programs, AI research and development, and IT supply chain security initiatives with both private and public sector partners.
 

content/events/2020/09/2020-09-10-taking-plain-language-workshop-online.md

@@ -64,7 +64,7 @@ We’ll use plenty of before-and-after examples.
 
 ## Speaker:
 
-{{< img-right src="katherine-spivey" >}}
+{{< img-right src="katherine-spivey" alt="professional photo of the presenter">}}
 **Katherine Spivey** — serves as GSA’s Plain Language Launcher and is a Senior Communications Analyst for the Office of Strategic Communications. She is co-chair of the Plain Language Action and Information Network (PLAIN) and trains for DigitalGov. In her previous position at GSA, she managed web content, coordinated social media, and edited the Great Government through Technology blog. Before GSA, Katherine was web content manager at Homeland Security, law firm Steptoe & Johnson LLP, and the International Association of Chiefs of Police. With an M.A. from UVA and a B.A. from the University of Mary Washington, she has taught at community colleges and at the Amphibious Warfare School in Quantico, Virginia.
 
 ## Related Links

content/news/2012/06/2012-06-08-usdas-ask-karen.md

@@ -12,7 +12,7 @@ expirydate: 2025-01-01
 
 _MobileGov Experiences are agency stories about creating anytime, anywhere, any device government services and info. This entry is a story shared by the U.S. Department of Agriculture._
 
-<img src="https://s3.amazonaws.com/digitalgov/_legacy-img/2013/12/AskKaren_Mobile.jpg" align="right">Mobile [Ask Karen](http://apps.usa.gov/ask-karen.shtml) is an extension of USDA's Food Safety and Inspection Service's 24-7 virtual representative Ask Karen. Ask Karen is a web knowledgebase, populated with answers to questions pertaining to food safety. Ask Karen provides answers to consumers via an automated response system.
+<img src="https://s3.amazonaws.com/digitalgov/_legacy-img/2013/12/AskKaren_Mobile.jpg" align="right" alt="Preview of a chatbot where text can be entered">Mobile [Ask Karen](http://apps.usa.gov/ask-karen.shtml) is an extension of USDA's Food Safety and Inspection Service's 24-7 virtual representative Ask Karen. Ask Karen is a web knowledgebase, populated with answers to questions pertaining to food safety. Ask Karen provides answers to consumers via an automated response system.
 
 ## Why We Did It
 

content/news/2012/08/2012-08-06-how-kids-search.md

@@ -13,7 +13,7 @@ topics:
 expirydate: 2025-01-01
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-[{{< legacy-img src="2014/01/Community-Center-Kids-Computers-Google-Creative-Commons-300x151.jpg" alt="" >}}](https://s3.amazonaws.com/digitalgov/_legacy-img/2014/01/Community-Center-Kids-Computers-Google-Creative-Commons-300x151.jpg)Kids and adults use Web search tools differently. Kids fail more often, because they often don’t have enough knowledge or experience to search using the right keywords, or understand search results.
+[{{< legacy-img src="2014/01/Community-Center-Kids-Computers-Google-Creative-Commons-300x151.jpg" alt="Two kids using laptops" >}}](https://s3.amazonaws.com/digitalgov/_legacy-img/2014/01/Community-Center-Kids-Computers-Google-Creative-Commons-300x151.jpg)Kids and adults use Web search tools differently. Kids fail more often, because they often don’t have enough knowledge or experience to search using the right keywords, or understand search results.
 
 If you’re designing websites for kids, remember that they use search tools differently than adults. Kids prefer surfing over searching. If kids can’t easily find what they want, they will likely: