Engagefy - Social Media Performance Analysis Platform 📊

Overview

The Engagefy is a robust web application designed to evaluate and generate insights into social media engagement. With a focus on user experience, our platform empowers users to analyze their profiles and specific post types with precision and ease.

Key Features:

• Frontend: Developed using React for a seamless and interactive user interface.
• Database: DataStax Astra DB powers robust and efficient data storage and retrieval.
• Workflow Creation: Langflow integrates to manage workflows and GPT integration for insight generation.
• Generative Model: Gemini provides advanced insights by evaluating engagement metrics.
• Third-Party Integration: Anonymous Instagram data scraping using a secure API for profile and post-type analysis.

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Modified Features

We enhanced the original assignment with the following functionalities:

• Profile Analysis: Users can upload their profile name to analyze their overall performance.
• Post-Specific Analysis: Analyze engagement metrics for a particular type of post (carousel, reels, static images).

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Project Architecture

• The architecture connects the React frontend, DataStax DB, Langflow workflows, and Gemini insights generation.
• Add the architecture illustration here once finalized. You can use tools like Lucidchart or Figma for visual clarity.

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Technologies Used

Component	Technology/Tool
Frontend	React
Database	DataStax Astra DB
Workflow	Langflow
Insights	Gemini Model
API	Third-party Instagram Data Scraper

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How It Works ✨

Step-by-Step Description:

1. Data Collection:

   • The platform uses a third-party API to scrape the Instagram Profile Posts of the User.
   • Engagement data such as likes, comments, and shares are fetched.

2. Data Storage:

   • The scraped data is stored securely in DataStax Astra DB (Non-Vector based), ensuring scalability and reliability.

3. Workflow Management:

   • Langflow is responsibel for the workflows, including data processing and integration with GPT model.

4. Insights Generation:

   • The Gemini model evaluates the metrics and generates actionable insights based on post types and user profiles.

5. User Interaction:

   • Users can upload their profile name as well as choose specific post types for analysis.
   • The platform displays engagement metrics and insights in an easy-to-read format.

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Example Insights 📊

• Carousel Engagement: Carousel posts have 20% higher engagement than static images.
• Reels Performance: Reels generate twice the comments compared to other post types.

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Working Illustration 🛠️

graph TD;
    A[User] --> B[React Frontend];
    B --> C[Langflow Workflow];
    C --> D[DataStax Astra DB];
    C --> E[Gemini Insights Model];
    E --> F[Insights]

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Contact 📬

For inquiries or support, contact:

• Email: [email protected]
• GitHub Issues:

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Acknowledgments 🙌

• Langflow for workflow management.
• DataStax for robust database solutions.
• Gemini for generative insights.
• Third-Party API for enabling anonymous Instagram data scraping.

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