📊 E-Commerce Dashboard (Power BI)

This Power BI dashboard provides valuable insights into e-commerce sales, customer behavior, and product performance using interactive visualizations.

📌 Dashboard Features

1️⃣ Sales Overview

• Total revenue, average order value, and trends over time.

2️⃣ Customer Analysis

• Breakdown of new vs. returning customers.
• Top customers by purchase frequency and revenue contribution.

3️⃣ Product Performance

• Best-selling products and top revenue-generating categories.
• Inventory and stock trends.

4️⃣ Geographical Insights

• Sales distribution across different locations.

5️⃣ Order & Payment Trends

• Order status breakdown (pending, completed, canceled).
• Popular payment methods and transaction trends.

🛠 Tools & Technologies Used

• Power BI (Data Visualization & Reporting)
• Microsoft SQL Server / Excel / CSV (Data Source)
• DAX & Power Query (Data Transformation & Calculations)

📊 Key Insights

✅ Which products and categories generate the highest sales?
✅ How do customer purchasing patterns change over time?
✅ What are the most profitable locations for sales?
✅ Which payment methods are most frequently used?

This dashboard helps e-commerce businesses make data driven decisions and optimize their sales strategy! 🚀