Update attribution docs#54
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maureenlholland
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Jun 3, 2026
maureenlholland
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Jun 3, 2026
…indow features are available
maureenlholland
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Jun 8, 2026
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Jun 8, 2026
stevejalim
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Great work explaining a complex thing and making it easy to create a mental picture of things. Thank you!
r+wc - some from me, some from Claude
Co-authored-by: Steve Jalim <stevejalim@mozilla.com>
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ran out of time to make the final updates this week, will update & merge early next week |
…hrough URL for download attribution
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OK, this is ready to deploy but I'm going to wait till Monday so I can follow up with tweaks if needed once this is more easily viewable |
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| [Return to AMO](https://wiki.mozilla.org/Add-ons/QA/Testplan/Return_to_AMO) (RTAMO) initializes a first-time installation onboarding flow that redirects a user to install the extension they have chosen whilst browsing [AMO](https://addons.mozilla.org/firefox/) using a different browser. | ||
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| Specifically, the RTAMO feature looks for a `utm_content` parameter that starts with `rta:`, followed by an ID specific to an extension. For example: `utm_content=rta:dUJsb2NrMEByYXltb25kaGlsbC5uZXQ`. Springfield also checks the referrer before passing this on, to make sure the links originate from AMO. If RTAMO data comes from a domain other than AMO, then the attribution data is dropped. |
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Ooooh, is this going to mess with forwarding RATMO from WMO to FxC?
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Like, do we need to add WMO as an acceptable referrer?
stephaniehobson
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R+
Thanks for the through update! I would love an accompanying update to the Application Flow Chart if that's possible. I should be able to grant editing access if you don't have it.
Otherwise I will put a big "deprecated" on it or something.
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make servehttp://127.0.0.1:8765/platform-docs/firefox-downloads/download-attribution/I've put the new docs under "Firefox Downloads" to avoid tying it too much to analytics under "Measurement"
A lot of information from analytics-specific docs is still applicable: