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Integration example: Create id_lift_measurement.html #12577

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173 changes: 173 additions & 0 deletions integrationExamples/gpt/id_lift_measurement.html
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<!DOCTYPE html>
<html lang="en">

<head>
<title>Measure Lift of Multiple ID Modules</title>
<script>
const FAILSAFE_TIMEOUT = 2000;
const ID_MODULES = [
{
name: "id1",
params: { key1: "value1", key2: "value2" }
},
{
name: "id2",
params: { key3: "value3", key4: "value4" }
},
{
name: "id3",
params: { key5: "value5", key6: "value6" }
}
];
const TREATMENT_RATE = 0.95; // 95% chance to include an ID module
const targetingArray = [];

const adUnits = [
{
code: 'test-div',
mediaTypes: {
banner: {
sizes: [[300, 250], [300, 600], [728, 90]]
},
},
bids: [
{
bidder: 'rubicon',
params: {
accountId: '1001',
siteId: '113932',
zoneId: '535510'
}
}
]
}
];

var pbjs = pbjs || {};
pbjs.que = pbjs.que || [];

var googletag = googletag || {};
googletag.cmd = googletag.cmd || [];

// Randomly enable each ID module based on dice rolls
ID_MODULES.forEach(module => {
const isEnabled = Math.random() < TREATMENT_RATE;
targetingArray.push(`${module.name}:${isEnabled ? 't1' : 't0'}`);

if (isEnabled) {
pbjs.que.push(function () {
pbjs.mergeConfig({
userSync: {
userIds: [
{
name: module.name,
params: module.params
}
],
syncDelay: 5000,
auctionDelay: 1000,
}
});
});
}
});

googletag.cmd.push(function () {
googletag.pubads().disableInitialLoad();
googletag.pubads().setTargeting("abg", targetingArray);
});

pbjs.que.push(function () {
pbjs.setConfig({ debug: true });
pbjs.addAdUnits(adUnits);
pbjs.requestBids({
bidsBackHandler: sendAdserverRequest
});
});

function sendAdserverRequest() {
if (pbjs.adserverRequestSent) return;
pbjs.adserverRequestSent = true;
googletag.cmd.push(function () {
pbjs.setTargetingForGPTAsync();
googletag.pubads().refresh();
});
}

setTimeout(function () {
sendAdserverRequest();
}, FAILSAFE_TIMEOUT);
</script>

<script>
(function () {
var gads = document.createElement('script');
gads.async = true;
gads.type = 'text/javascript';
gads.src = 'https://securepubads.g.doubleclick.net/tag/js/gpt.js';
var node = document.getElementsByTagName('script')[0];
node.parentNode.insertBefore(gads, node);
})();
</script>

<script>
googletag.cmd.push(function () {
googletag.defineSlot('/112115922/FL_PB_MedRect', [[300, 250], [300, 600], [728, 90]], 'test-div').addService(googletag.pubads());
googletag.pubads().enableSingleRequest();
googletag.enableServices();
});
</script>
</head>

<body>
<script>
pbjs.que.push(function () {
pbjs.getUserIdsAsync().then(ids => {
document.getElementById('ids-div').innerHTML = JSON.stringify(ids, null, ' ');
document.getElementById('eids-div').innerHTML = JSON.stringify(pbjs.getUserIdsAsEids(), null, ' ');
});
});
</script>

<h2>Measure Lift of Multiple ID Modules</h2>

<h4>Generated IDs:</h4>
<pre id="ids-div" style="border:1px solid #333; padding:5px; overflow: auto"></pre>

<h4>Generated EIDs:</h4>
<pre id="eids-div" style="border:1px solid #333; padding:5px; overflow: auto"></pre>

<!-- Instructions Section -->
<h3>Instructions</h3>
<ol>
<li>Ensure that the `abg` key is definied in GAM targeting with all possible keys. Each value will be a combination of the following six possible key-value pairs:
<ul>
<li><code>id1:t0</code></li>
<li><code>id1:t1</code></li>
<li><code>id2:t0</code></li>
<li><code>id2:t1</code></li>
<li><code>id3:t0</code></li>
<li><code>id3:t1</code></li>
</ul>
</li>
<li>In Google Ad Manager (GAM), create a report with the following setup:
<ul>
<li><strong>Dimensions</strong>: Ad Unit, Key-Value Targeting (`abg`).</li>
<li><strong>Metrics</strong>: Impressions, Revenue.</li>
<li><strong>Filters</strong>: Include the `abg` key in the report.</li>
</ul>
</li>
<li>Analyze the report for each ID module:
<ul>
<li>Filter by combinations of `t1` (treatment) and `t0` (control) for each ID module (e.g., `id1:t1`, `id1:t0`).</li>
<li>Compare performance metrics (eg Impressions, Revenue) for the `t1` vs. `t0` values.</li>
<li>Calculate lift for each module using the formula:
<pre>Lift (%) = ((Treatment Metric / Treatment Rate - Control Metric / Control Rate) / (Control Metric / Control Rate)) * 100</pre>
Replace "Metric" with the relevant performance metric.
</li>
</ul>
</li>
</ol>
</body>

</html>
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