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Aug 14, 2025
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Backfill consent preferences on the Profile docs #7827

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11 changes: 11 additions & 0 deletions src/privacy/consent-management/consent-in-unify.md
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Expand Up @@ -94,6 +94,17 @@ If you're using Consent Management and Profiles, you shouldn't give your custome
> warning "Storing consent on the Profile is in private beta"
> Reach out to your sales contact or [request a demo](https://segment.com/contact/demo){:target="_blank"} to participate in the private beta.

### Backfill consent preferences on your Profiles

If you've stored end-user consent preferences in your warehouse and would like to make them available to your Profiles, use [Reverse ETL](/docs/privacy/consent-management/consent-in-retl/) and [Segment Profiles](/docs/connections/destinations/catalog/actions-segment-profiles/) to extract the consent information from your warehouse and load the information into Segment.

If you want to use end-user consent coming directly from your single source of truth, you can generate an Identify, Track, or [Segment Consent Preferences Updated](/docs/privacy/consent-management/consent-in-unify/#segment-consent-preference-updated-event) Track event to add [consent information to the `context` object](/docs/privacy/consent-management/consent-in-segment-connections/#consent-object). For more information about the requirements for data collection, see the [Configure Consent Management](/docs/privacy/consent-management/configure-consent-management/#step-2-integrating-your-cmp-with-segment) documentation.

## Consent preference conflicts

When collecting end user consent, you can occasionally capture multiple consent preferences linked to the same user. For example, you might collect consent from a user's cell phone browser and the web browser on their laptop (called a [device-level conflict](#device-level-conflict)) or merge two distinct Unify profiles together (called a [profile-level conflict](#profile-level-conflict)).


### Device-level conflicts
A device-level conflict occurs when conflicting consent preferences linked to one user ID are collected from two distinct devices.

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