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umiwithdata/README.md

Hi, I'm Umi 馃憢

I'm a Market Researcher and Consumer Insights professional with 8+ years of experience in quantitative and qualitative research, consumer behavior, and data-driven business analysis.

My work sits at the intersection of consumer research, behavioral science, and data analytics. I am particularly interested in understanding how people make decisions, how individual and contextual factors shape consumer behavior, and how quantitative methods can be used to generate actionable insights.

Research Interests

  • Consumer Behavior
  • Behavioral Marketing
  • Marketing Analytics
  • Quantitative Research Methods
  • Qualitative Research Methods
  • Consumer Decision-Making
  • Customer Analytics
  • Machine Learning for Marketing
  • Market & Consumer Segmentation
  • Choice Modeling & Conjoint Analysis
  • Neuromarketing

Technical Skills

Programming & Data Analysis

Python 路 R 路 SQL 路 STATA 路 SPSS

Research Methods

Quantitative Research 路 Qualitative Research 路 Survey Research 路 Conjoint Analysis 路 Segmentation 路 Consumer Research

Analytics

Statistical Analysis 路 Machine Learning 路 Predictive Modeling 路 Data Visualization 路 Exploratory Data Analysis

Tools

Power BI 路 Excel 路 Qualtrics 路 PowerPoint路 Alchemer

Contact

Email: contact.umim@gmail.com

Currently exploring Predoctoral Research Assistant opportunities as I prepare to pursue a PhD, with research interests in consumer behavior, behavioral marketing, quant marketing, and marketing analytics.

Thank you for visiting my profile!

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